Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic

Claire Tate

Marketing And Audience Manager
Glen Iris,VIC

Summary

I am a passionate, versatile and personable Marketing and Audience Manager. I have worked in the music industry for several years, and have strong skills in label management, digital marketing, content creation & supply chain management

Overview

5
5
years of professional experience
3
3
years of post-secondary education

Work History

Marketing and Audience Manager

Virgin Music Australia
Melbourne, VIC
01.2021 - Current
  • Label manager for local and international artists and labels, including Spunk Records (AU), SM Entertainment (KR), Good Morning and Tropical F**k Storm
  • Highlights include: Tropical F**k Storm ‘Deep States’ (#7 ARIA Album Charts, winner for Best Hard Rock Album - ARIAs 2021) and NCT 127 ‘Sticker’ (#16 ARIA Album Charts, the fourth K-Pop act to land a Top 20 debut in Australia)
  • Strategized, developed and managed paid digital marketing across Facebook, Instagram, Tik Tok, YouTube and Snapchat for our label partners
  • Created video assets to be used as social content and dark ads using Premiere Pro

Label Coordinator

Virgin Music Australia (fka. Caroline Australia)
Melbourne, VIC
12.2017 - 01.2021
  • Acted as the liaison between label partners and the Universal Music production team for all local digital and physical releases
  • Assisted the Senior Label Managers with marketing
  • Coordinated physical imports and local manufacturing
  • Ran small digital marketing campaigns
  • Maintained schedules and provided administrative support for the team

Sales and Promotions Intern

Universal Music Australia
Melbourne, VIC
01.2016 - 10.2016
  • Assisted the Sales and Promotions teams with sales sheets and pitches to media

Education

Bachelor of Arts - Music Industry

RMIT University
Melbourne, VIC
03.2014 - 10.2016

Skills

Label Management

Digital Marketing

Budgeting and Planning

Relationship Management

Content Creation

Software

Premiere Pro

Photoshop

Illustrator

Microsoft Office: Word, Excel, Powerpoint

Salesforce

Facebook / Google / Tik Tok / Snapchat Ads Manager

Timeline

Marketing and Audience Manager

Virgin Music Australia
01.2021 - Current

Label Coordinator

Virgin Music Australia (fka. Caroline Australia)
12.2017 - 01.2021

Sales and Promotions Intern

Universal Music Australia
01.2016 - 10.2016

Bachelor of Arts - Music Industry

RMIT University
03.2014 - 10.2016
Claire TateMarketing And Audience Manager