Claire Walker
Brisbane
Summary
Dynamic marketing and communications professional driving brand growth, stakeholder engagement, and organisational transformation across government, not-for-profit, and corporate sectors. Expertise in crafting and executing integrated, data-driven strategies that enhance visibility, bolster reputation, and deliver measurable ROI. Proven ability to lead high-performing teams and influence senior stakeholders while translating complex objectives into impactful campaigns that resonate with diverse audiences. Committed to fostering innovation and collaboration to achieve strategic goals and elevate brand presence.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Principal Communications Officer (Contract)
City of Moreton Bay
09.2023 - Current
- Lead Council’s integrated marketing and communications strategy, aligning with organisational priorities and community expectations.
- Advise Mayor, Councillors, and executive leadership on public relations, reputation management, and high-profile initiatives.
- Oversee a team of six, fostering innovation, accountability, and strategic alignment.
- Drive digital communications growth, including platform launches to extend reach and engagement.
Marketing Team Lead
Dementia Australia
10.2023 - 09.2024
- Led enterprise-wide optimisation of marketing systems, workflows, and processes for efficiency and scalability.
- Developed advanced analytics capabilities to inform strategy and demonstrate ROI.
- Delivered go-to-market strategies for new product launches, shaping positioning and value propositions.
- Directed a team of four, embedding marketing as a core partner in strategic planning.
Senior Marketing Specialist (Contract)
Lifeline
10.2022 - 10.2023
- Managed marketing strategy and campaign delivery for Lifeline Qld and Family & Disability Services.
- Executed community outreach, media planning, and end-to-end campaign management.
- Delivered measurable brand awareness growth through targeted initiatives.
Marketing & Communications Director
Walker Marketing
10.2019 - 11.2022
- Designed and executed strategic marketing campaigns for clients across health, education, and aviation sectors.
- Managed digital marketing, lead generation, and ROI improvement initiatives.
- Key clients: Stride Mental Health, Melanoma Patients Australia, Brisbane Airport Corporation.
Head of Marketing
Astra Apartments
09.2015 - 10.2019
- Developed and implemented marketing strategy, budgets, and KPIs.
- Managed digital marketing (SEO/SEM), events, market research, and promotional campaigns.
- Previous Roles
- Head of Marketing – Design Awards (2014 – 2015)
- Marketing Manager – Executive Assistant Network (2013 – 2014)
- Policy & Events Manager – Royal College of Psychiatrists, UK (2008 – 2012)
- Head of Marketing – Aberdeen Journals Ltd (2006 – 2008)
- Brand Manager – TVNZ, NZ (2003 – 2006)
- Account Manager – Experian UK Ltd (2001 – 2003)
- Account Manager – Haymarket Publishing UK (1998 – 2001)
Education
BA (Hons) - Politics
University of The West of England
Skills
- Stakeholder Engagement
- Omni channel campaign development
- Brand messaging
- Marketing communications
- Analytics reporting
- Strategy development
Certification
- Member – Chartered Institute of Marketing & Institute of Direct Marketing
- Professional courses in E-Marketing, Marketing Strategy, Brand Management, and Marketing Communications
Timeline
Marketing Team Lead
Dementia Australia
10.2023 - 09.2024
Principal Communications Officer (Contract)
City of Moreton Bay
09.2023 - Current
Senior Marketing Specialist (Contract)
Lifeline
10.2022 - 10.2023
Marketing & Communications Director
Walker Marketing
10.2019 - 11.2022
Head of Marketing
Astra Apartments
09.2015 - 10.2019
BA (Hons) - Politics
University of The West of England
KEY STRENGTHS
- Strategic brand, marketing & communications leadership
- Stakeholder engagement at executive & government levels
- Multi-channel campaign strategy & execution
- Digital transformation & innovation
- Data-driven decision making & ROI optimisation
- High-performance team leadership & culture building
- Governance, compliance & reputation management
- Budget oversight & resource optimisation
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