A solutions focused designer, developer and marketer experienced in crafting impactful digital, print and environmental campaigns and delivering beautiful design solutions. Uses an approach that centres around strategies that align with organizational goals, ensuring a positive impact within the community.
Hi, I’m
Claire Welch
Epping,VIC
Summary
Overview
11
years of professional experience
Work History
Oxley Christian College
Marketing & Development Officer
03.2023 - Current
Job overview
- Increased brand awareness by implementing marketing strategies and campaigns.
- Analysed market trends and competitor data to identify opportunities for growth. This contributed to a 35% increase in trackable interest.
- Worked closely with Visual Communication Officer to develop eye-catching visuals that resonated with target audiences across multiple channels.
- Created customized marketing materials to increase brand and identity awareness.
- Generated reports to support development and implementation of marketing plans. This resulted in reshuffling how digital, billboard and shopping centre advertisements were budgeted.
- Wrote engaging and successful marketing, advertising, and website copy.
Tilde Graphics (Freelance)
Graphic Designer
01.2021 - Current
Job overview
- Employed design principles when selecting typography, composition, layout, and colour in design work.
- Implemented design feedback from clients, to achieve their personal goals.
- Applied animation techniques and motion graphics to create dynamic visual elements.
Computer Sashes and Rosettes
Graphic Designer
01.2022 - 01.2023
Job overview
- Created logos, illustrations and typography for various organizations and final touches for projects such as images sizes and font selection.
- Designed eye-catching event collateral, for major agricultural events.
Australia Post
Postal Services Officer - Business Hub
01.2013 - 01.2019
Job overview
- Increased client retention rates by building strong relationships and providing personalized support for small business needs.
- Served as a trusted advisor to clients by keeping them informed of new product releases, promotional offerings, and industry trends. This prevented a client worth $150k annually moving to another provider.
- Provided prompt assistance with passport applications, helping customers complete forms correctly and verifying required documentation.
Education
Swinburne Institute of Technology
01.2022
University Overview
Swinburne Institute of Technology
Diploma of Graphic Design
01.2022
University Overview
Swinburne Institute of Technology
Certificate IV in Design
01.2020
University Overview
SET Solutions
Certificate III in Logistics
01.2013
University Overview
Bundoora Secondary College
VCE
01.2008
University Overview
Skills
- Wordpress and Craft CMS
- Google Analytics, Google Ads, Meta
- Strategic and Competitor Analysis
- UX design, Web Prototyping
- Excellent Written and Visual Communication
- Adobe Creative Suite
- Creative Direction
- Marketing Strategy Development
- Branding and Identity
- Photography
- Event Planning
Professional Development
Professional Development
- University of Sydney, Web Writing with SEO
- Charles Elena, Internship, Develop graphic design process and skills, including how to operate in a studio environment, Manage several projects simultaneously, according to priority and deadlines, Use innovative solutions to address problems and setbacks
Timeline
Marketing & Development Officer
Oxley Christian College
03.2023 - Current
Graphic Designer
Computer Sashes and Rosettes
01.2022 - 01.2023
Graphic Designer
Tilde Graphics (Freelance)
01.2021 - Current
Postal Services Officer - Business Hub
Australia Post
01.2013 - 01.2019
Swinburne Institute of Technology
Swinburne Institute of Technology
Diploma of Graphic Design
Swinburne Institute of Technology
Certificate IV in Design
SET Solutions
Certificate III in Logistics
Bundoora Secondary College
VCE
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