Claire Ann Woods

• Developed and implemented marketing strategies aligned with global and local KPIs, achieving record-breaking financial results
• Spearheaded digital transformations and implemented marketing SOPs resulting in increased revenue and efficiency
• Led a team of 5 direct reports, ensuring marketing played a pivotal support role to business operations.

Key Achievements

• Awards:
• BMW New Zealand Marketer of the year 2020,
• Audi Marketer of the year 2021
• Volkswagen Marketer of the year 2022
• Sime Darby Motors NZ Exceptional Woman award (FY23)
• Campaigns and events recognised and used as Best Practice examples globally (Porsche, Ferrari, MINI and Volkswagen)
• Achieved 150% increase in spontaneous awareness of the Continental Cars brand in the most recent brand survey.
• Implemented targeted campaigns that have resulted in a Net Promoter Scores moving from below required benchmarks to 46% above benchmarks YoY.
• Developed and implemented in - house products resulting in increased workshop bookings, increased revenue and the programs being used as best practice by the distributor.
• The implementation of a range of digital transformation projects to increased revenue in the aftersales arena. (Online bookings, online service registrations, valuation and pricing tools).

• Developed and executed B2B strategies to reinforce customer trust and value perception
• Increased B2B NPS by thirteen points, positioning Trade Me Motors as a positive promoter
• Key B2B product development stakeholder
• Supporting the sales team with the creation of marketing and sales collateral, communications, merchandise, and promotional items
• Plan and oversee all Trade Me Motors' B2B customer events.

Key Achievements

• Launched the first ever Trade Me Motors Newsletter, which had the highest engagement rates across the group.
• Increased B2B NPS by thirteen points, positioning Trade Me Motors as a positive promoter.
• Released the first sales collateral in several years and regularly provided the sales team with basic marketing training to empower them when objection handling.
• Hosted the first ever Trade Me Motors Dealer Breakfast in Auckland and Christchurch.

• Offered a wide range of marketing solutions to businesses of all sizes
• Developed and implemented marketing and digital strategies, including websites, social media, and display campaigns
• Managed end-to-end events, liaising with agencies and clients for focus groups and in-depth research
• Create and develop communication strategies and content, including case studies and sales /marketing collateral
• Liaising with agencies and clients for focus groups, marketing immersions and in depth research interviews.

Key Achievements

• Produced targeted case studies for finance, investment, and insurance sectors across global markets (Singapore, England, Australia, South Africa), playing a pivotal role in successfully implementing SaaS, leading to subsidiary offices in London and Singapore.
• Collaborated on editorials for high-profile business leaders regularly published in industry publications.
• Conducted research and collaborated with major brands like KFC and Kellogg’s for go-to-market strategies, product testing, rebranding, and product positioning.
• Planned and executed a diverse range of successful events, including product launches, activations, year-end functions, international guest demonstrations, and industry exhibitions.