Summary
Overview
Work History
Education
Skills
Websites
Timeline
Academic articles
Committees
Generic

Clare Wray

Summary

I have 25 years of experience in marketing and senior leadership roles, delivering commercial strategies and growth across diverse sectors in the Asia Pacific region including manufacturing, services, construction, and events. I completed Digital MBA in 2024, which enhanced my leadership philosophy and knowledge of value creation in the digital economy.

Overview

22
22
years of professional experience

Work History

Marketing Manager APAC

Ausco Modular
Ipswich, Queensland
01.2021 - Current
  • Company Overview: Ausco Modular is a modular building manufacturer and service provider operating in Australia and New Zealand (under the brand Portacom).
  • Lead the strategic direction and execution of marketing across Australia and New Zealand, overseeing a high-performing team and driving end-to-end initiatives across brand, digital, and channel strategy. My role includes go-to-market planning, performance marketing, media, customer journey optimisation, and demand generation, underpinned by deep data analysis and automation worth AUD$600,000 marketing budget delivering AUD$1.4 million in revenue from digital channels alone, while shaping brand presence and commercial outcomes across the region.

Key Achievements:

  • Implemented a dedicated social media strategy increasing followers by 4,000 through organic content.
  • Undertook a brand refresh for Ausco Modular and Portacom driving imporved employee engagement and differentiation in a competitive marketplace.
  • Collaborated with National AFL team and internal sales team to build a multi-channel GTM strategy for modular change rooms. The program included demand generation through events and PR, lead generation through targeted advertising campaign and development of an online configurator to support sales process. The result is a multi-million dollar pipeline of work and a strong strategic partnership with the AFL.
  • Analyses market trends to refine online marketing strategy to generate 6,500 leads annually and reduce cost per lead by 10%.
  • Architected and built a lead automation workflow for specific industry sectors resulting in a 5% improvement of conversation rates of MQL to SQL.
  • Optimised website content for improved search engine rankings and increased web traffic by 10% year on year.

Consultant

Reverie Consulting
Brisbane, Queensland
04.2016 - 01.2021
  • Senior marketing and events consulting to premium brands in Australia, Singapore, Thailand and Dubai. Services included turnkey event management and development, website development, communications & PR, lead generation strategies, and digital advertising.

Key Achievements:

  • Ideating, launching and facilitating The Captain's Roundtable for 150 industry professionals generating AUD$280,000 in event sponsorship.
  • Redesigning gccm.com.au including content creation and SEO strategy resulting in a 400% increase in web traffic.
  • Content management strategy for Dubai Airshow to support sponsors and exhibitors.
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement.

General Manager

Singapore Yacht Show
Singapore
01.2011 - 04.2016
  • Senior role managing four yachting events in Singapore and Thailand including managing the P&L, developing growth strategies and sales targets, managing stakeholders and suppliers for successful event delivery, and leading a core team of 13 across Europe and Asia.

Key Achievements:

  • Launched four annual events to generate annual revenues of SGD$3 million.
  • Communication campaign that generated an estimated SGD$30 million in earned international media including the New York Times.
  • Managed budget implementations, employee reviews, schedules, and sub-contractor contract negotiations.
  • Managed a diverse team of professionals from Europe to Asia, fostering a positive work environment and high employee satisfaction.
  • Built a bespoke exhibitor portal for event management and a visitor mobile app for improved customer experience.

Sales & Marketing Manager

Rivergate Marina & Shipyard
Brisbane, Queensland
06.2008 - 01.2011
  • Management of the marketing and sales strategy for lead generation across a global market. Activities include communications & PR, event management, pricing & positioning in market.

Key Achievements:

  • Chair of the Superyacht Brisbane Committee.
  • Coordination of four international and four domestic boat show campaigns.

Account Director

Ad-Vantage
Gold Coast, Queensland
01.2007 - 06.2008
  • Account Director for yachting and marine clients supporting web development, advertising, media buying, collateral production, event management and media management.

Business Analyst - International

Virgin Airlines
Brisbane, Queensland
09.2005 - 10.2006

Investment Attraction

Brisbane Office of Economic Development
Brisbane, Queensland
08.2003 - 09.2005

Education

MBA -

QUT
Brisbane, QLD
05.2024

Entrepreneurship Program

MIT Sloan School of Management
Boston, MA
09.2023

Content Strategy for Professionals

Northwestern University
Illinois
01.2019

Bachelor of Business Management -

UQ
Brisbane, QLD
06.2001

Skills

  • Strategic planning
  • Marketing campaigns
  • Brand development
  • Marketing analytics
  • Budgeting and allocation 
  • SEO optimisation
  • Adobe Creative Suite
  • Canva
  • WordPress
  • Drupal
  • HubSpot
  • MailChimp
  • Campaign Monitor
  • HotJar

Digital marketing

Timeline

Marketing Manager APAC

Ausco Modular
01.2021 - Current

Consultant

Reverie Consulting
04.2016 - 01.2021

General Manager

Singapore Yacht Show
01.2011 - 04.2016

Sales & Marketing Manager

Rivergate Marina & Shipyard
06.2008 - 01.2011

Account Director

Ad-Vantage
01.2007 - 06.2008

Business Analyst - International

Virgin Airlines
09.2005 - 10.2006

Investment Attraction

Brisbane Office of Economic Development
08.2003 - 09.2005

MBA -

QUT

Entrepreneurship Program

MIT Sloan School of Management

Content Strategy for Professionals

Northwestern University

Bachelor of Business Management -

UQ

Academic articles

Quantifying community resilience for Tamborine Mountain

Committees

Tamborine Mountain Local Disaster Management Working Group
Clare Wray