Summary
Overview
Work History
Education
Skills
Timeline
Generic

CLARE YARDLEY

Newtown,Sydney

Summary

With over 30 years of successful management of complex, high-stakes global campaigns at top advertising agencies in Australia, I have gained a deep understanding of operational processes and developed a versatile skill set that has shaped my career. Reflecting on my journey, I am now seeking a new challenge and am excited to explore the next phase of my professional life. Leveraging my extensive experience and proven track record in high-level operations management, I am confident in my ability to contribute effectively to your team and drive impactful results. I am eager to bring my expertise to your organization, supporting its growth and continued success.

Overview

31
31
years of professional experience

Work History

Resource & Creative Services Director

BMF Advertising
04.2015 - Current
  • Providing support to the CCO and ECD on department status
  • Leading Leadership Management Meetings and internal department WIP's
  • Collaborating with CCO and ECD on all creative staff requirements both freelance and full-time positions while maintaining a relationship with creative recruiters
  • Support the CDs in providing leadership guidance, and performance management feedback to their respective teams
  • Assigning creative talent on all agency projects whilst ensuring the creative department is inspired and working at optimal levels
  • Building client timelines in conjunction with account service, project managers and relevant production departments
  • Managing workflow related to projects in progress and scheduling
  • Working with the Group Business Directors to have a full understanding or our client's scope of work and importantly the cycle of work over the calendar year
  • Ensuring the agency has the latest technology to ensure our production teams are efficient and innovative in their delivery
  • Prioritising and assigning jobs within the production department, covering traffic, producers from print, online and TV
  • Managing workflow related to projects in progress and scheduling

Creative Services Director

Saatchi & Saatchi
05.2012 - 06.2014
  • Member of the Sydney Management team
  • Co-ordination of new business pitches and scoping of new business retainers in conjunction with the finance department to build relevant team structures
  • Prioritising and assigning jobs within the production department, which encompasses 16 direct reports covering traffic, producers from print, online and TV
  • Performing annual performance reviews (PPD's) with the production team members

Creative Services Director

The Campaign Palace
01.2010 - 05.2012
  • Implementation of integrated traffic and production process
  • Overseeing the traffic department in Sydney and Melbourne ensuring adequate creative source required for both offices

Creative Services

Advertising Agencies
01.1994 - 12.2009

From 1995 to 2005, I had the opportunity to work with some of Australia’s largest multinational agencies, including Leo Burnett, Saatchi & Saatchi, and The Campaign Palace, to name just a few. During this time, I honed my creative services expertise and gained invaluable experience working on a wide range of high-profile campaigns

Education

High School Diploma -

Rangi Ruru Girls High School
Christchurch, New Zealand

Advanced Advertising Diploma - Advertising

TAFE NSW
NSW
06-1995

Skills

  • Project management
  • Creative strategy
  • Team leadership
  • Brand management
  • Campaign planning
  • Budget management
  • Cross-functional collaboration
  • Deadline management
  • Advertising campaigns
  • Creative problem-solving
  • Resource allocation
  • Operational efficiency

Timeline

Resource & Creative Services Director

BMF Advertising
04.2015 - Current

Creative Services Director

Saatchi & Saatchi
05.2012 - 06.2014

Creative Services Director

The Campaign Palace
01.2010 - 05.2012

Creative Services

Advertising Agencies
01.1994 - 12.2009

High School Diploma -

Rangi Ruru Girls High School

Advanced Advertising Diploma - Advertising

TAFE NSW
CLARE YARDLEY