Summary
Overview
Work History
Education
Skills
Websites
Personal Information
References
Hobbies and Interests
Certification
Timeline
Generic

Claudi Tidy

Melbourne,Victoria

Summary

Creative Account Manager with passionate client oversight, issue resolution and relationship-building expertise. Maximized repeat business opportunities and utilised proven prospecting techniques to expand client base. Excellent communication skills, combined with translating research findings into rich consumer insights and providing strategic recommendations to grow company's business.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Account Manager

Balmer Agency
03.2024 - Current
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Conducted regular account reviews to identify areas for improvement and ensure continued success.
  • Collaborated with sales team to identify potential upsell opportunities and expand client base.
  • Used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities.
  • Coordinated with internal teams to facilitate prompt delivery of client projects.
  • Liaised with marketing and sales teams to develop targeted campaigns.
  • Kept detailed records of daily activities through online customer database.
  • Generated advertising brochure for vendor use.
  • Onboarded new employees with training and new hire documentation.
  • Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.

UNKNOWN London Freelance

UNKNOWN
01.2023 - 01.2024
  • In-house management of relationships within the fashion industry across 5* media hannels and Content Creators
  • Creating and articulating press releases for UNKNOWN’s AW23 campaign, successfully securing x6 dedicated pieces of coverage across top UK fashion titles such as; Dazed, Evening Standard, Pause, and Highsnobiety to name a few.


EMERGE Senior Account Executive

EMERGE
09.2022 - 11.2023
  • Account admin; day-to-day point of contact for clients, clipping and tracking press and social coverage, sample management, and gifting send-outs
  • Supporting with implementing PR quarterly plans across all 6 accounts
  • Support with creating pitching documents for new business opportunities
  • Assisting with securing partnerships for example; Grind X Henry Holland, Grind X Brewdog, and Addison Ross X Emma Louise Connolly (UK influencer)
  • Attended Paris Fashion Week and supported by inviting journalists, press, and stylists to showcase the new ASHLUXE AW23 collection
  • Event management; creating critical paths, inviting guests, hiring and managing images for post-event pitching
  • Engaged in all levels of editorial and analyst contact including business press demonstrated in media relations and strategy to clients based on knowledge and years of experience
  • Pitching; manage pitching across all clients, from drafting creative pitch ideas and sending them to relevant press contacts to convert product placement and brand founder features
  • Supporting with managing budgets with influencer partnerships and events
  • Briefing clients and updating them on press campaigns across all 6 accounts
  • Leading weekly meetings and supporting with monthly and quarterly strategy reports with all clients
  • Created and implemented a sustainability pack within the office
  • Assist with managing budgets for key activations and brand launches
  • Supervised, monitored, and mentored junior team members to achieve the best results
  • Assist with identifying new client opportunities within the agency
  • Manage PR Coverage and written reports which are created by junior members of staff before being shared with the wider team and clients.

Brandstand Communications Account Executive

Brandstand Communications
01.2021 - 09.2022
  • Support the daily running of the press office
  • Social media management; creative control over stories and UCG content and supported in biannual strategy
  • Assist with creating press releases
  • Media meets; regularly securing and harnessing media meets with relevant journalists, and talent agents to further establish relationships, resulting in live coverage and securing leads
  • Industry research; identifying influencers, awards, and partnership ideas
  • Assessing PR coverage and creating written and monthly reports to be shared with the clients and the wider team
  • Gifting; responsible for organising gifting materials, packaging up gift boxes, and executing launch mailers.

Estée Laude Communications Assistant

Estée Laude
07.2018 - 01.2021
  • Joined the team as a internship then promoted to Communications Assistant after 3 months
  • Supporting with 5
  • Events such as ; Tom Ford Beau De Jour and Lost Cherry launch that was attended by key VIP talent such as; Tom Ford, Joe Alwyn, Maya Jama and many more
  • Tasks included being in front of house and managing guestlist
  • Clipping and securing coverage across key titles such as Vogue, Tatler and Vanity Fair
  • Working closely across different coverage tracking platforms to ensure tracking is updated in real time
  • Manage orders and liaise with internal finance teams to ensure swift payment of all brand suppliers
  • Assist with regional press days and arranging itineraries for the team.

Impossible Brief Production Assistant

Impossible Brief
05.2018 - 08.2018
  • Assisting the Creative Director with a brand campaign with YouTubers, Alissa Violet, Summer Ray, Faze Banks, and Rice Gum
  • Shoot location management across Hollywood, Beverly Hills, and Los Angeles
  • Collating and organising all assets that had been shot
  • Prop managing and sourcing across all 5 locations
  • Manage all expenses
  • Managing agendas and weekly meetings between the agency and the Creative Director to ensure all schedules are aligned.

Education

Associate of Arts - Media

Godalming College
United Kingdom
01.2016

GCSEs - Multi-studies

Frensham Heights
London
09.2012

Skills

  • Event management skills
  • Organisation
  • Running Multiple Social Media Accounts
  • Data Reporting
  • Communication
  • Proficiency Google Sheets
  • Photography
  • Campaign optimisation
  • Market Research
  • Trend Forecasting
  • Relationship Building
  • Account oversight
  • Client Relationship Building

Personal Information

Nationality: British

References

References are available on request

Hobbies and Interests

  • Music
  • Cooking
  • Fashion/Accessories
  • Floristry
  • Travel

Certification

  • [Area of certification] Training - [Timeframe]

Timeline

Account Manager

Balmer Agency
03.2024 - Current

UNKNOWN London Freelance

UNKNOWN
01.2023 - 01.2024

EMERGE Senior Account Executive

EMERGE
09.2022 - 11.2023

Brandstand Communications Account Executive

Brandstand Communications
01.2021 - 09.2022

Estée Laude Communications Assistant

Estée Laude
07.2018 - 01.2021

Impossible Brief Production Assistant

Impossible Brief
05.2018 - 08.2018

Associate of Arts - Media

Godalming College

GCSEs - Multi-studies

Frensham Heights

Similar Profiles

CREATE PROFILE
Claudi Tidy