Claudia Goodwin
Earlwood,NSW
Overview
29
29
years of professional experience
Work History
Head of Strategy and Development
Alcolizer Technology
07.2022 - Current
- Built strong relationships with key internal and external stakeholders.
- Identified and pursued valuable business opportunities in sync with the company's overall vision, generating new company revenue, improving bottom line profit.
- Streamlined sales, service, and customer service for maximum efficiency.
- Promote and implement best practices.
- Cultivated a culture that emphasizes collaboration, accountability, and growth.
- Provide mentorship and coaching to the team.
- Identified business development challenges and customer concerns for proactive resolution.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Collaborated with sales and marketing departments to support client acquisition.
- Conducted regular reviews of sales marketing, service and customer service and identified areas for improvement.
- Developed effective improvement plans in alignment with goals and specifications.
- Helped meet changing demands by recommending improvements to business systems or procedures.
- Created and managed project plans, timelines and budgets.
- Developed and updated tracking spreadsheets for process monitoring and reporting.
- Assessed current service needs and calculated product satisfaction levels to make appropriate product and service adjustments.
- Educated staff on organizational mission and goals to help employees achieve success.
- Generated reports detailing findings and recommendations.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
- Evaluated staff performance and provided coaching to address inefficiencies.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
National Manger Key Accounts
Wattyl Paints
01.2020 - 06.2022
- Introduced new methods, practices, and systems to reduce turnaround time.
- Implemented successful business development initiatives aligned with company's strategy and core competencies.
- Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Led development of comprehensive business plan to maximize profitability and departmental performance.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Developed and delivered presentations to key customers to position products and services.
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
- Negotiated prices, terms of sales and service agreements.
- Achieved or exceeded company-defined sales quotas.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Delivered analysis of market, gaps, sales, opportunities, and consumer trend impact on long and short-term strategies.
- Analyzed open orders, backlog, and sales data to provide sales team with insights.
National Key Account Manager
Dewalt Industrial Tool
04.2017 - 12.2019
- Built and maintained strong client relationships to drive business growth.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Set and achieved company defined sales goals.
- Contributed to team objectives in fast-paced environment.
- Secured high-value accounts through consultative selling and effective customer solutions.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Grew market share by building strong vendor network and customer-oriented retail store and services.
- Developed brand expansion initiatives across sales, marketing and advertising campaigns.
- Spearheaded market expansion plans for senior leadership.
- Identified business development challenges and customer concerns for proactive resolution.
- Generated sales activity to build functional pipeline of qualified opportunities.
- Supported continuous improvement of group strategies, program development and organizational effectiveness to drive revenue.
- Determined direction for strategic accounts by researching competitive landscape, market insights and communication across stakeholders.
- Increased profitability and lifetime customer value by coordinating go-to-market strategy, implementation and post-sales service experience.
Chief Executive Officer
Optimum Training Solutions
05.2010 - 03.2017
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.
- Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
- Updated business processes, products and marketing to generate more business opportunities and cater to audience needs.
- Procured and coordinated new resources to achieve sales targets within optimal timeframes.
- Initiated strategy to drive company growth and increase market share and profitability.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Formulated and executed strategic initiatives to improve product offerings.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Monitored key business risks and established risk management procedures.
- Led recruitment and development to maximize utilization of existing talent and capabilities.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Identified business development challenges and customer concerns for proactive resolution.
General Manager of Operations
AP Eagers
10.2007 - 04.2010
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Developed initial sales roadmaps and market strategies to promote successful product launches.
- Enhanced and redefined organizational structure to maintain competitive edge across territories.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Developed and maintained relationships with external vendors and suppliers.
- Developed systems and procedures to improve operational quality and team efficiency.
- Developed and implemented strategies to maximize customer satisfaction.
- Increased profit by streamlining operations.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Identified and resolved unauthorized, unsafe, or ineffective practices.
- Directed initiatives to improve work environment, company culture or overall business strategy.
- Negotiated contracts with vendors and suppliers to obtain best pricing and terms.
- Set, enforced, and optimized internal policies to maintain responsiveness to demands.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Analyzed and reported on key performance metrics to senior management.
- Designed modern employee recognition program which boosted productivity and improved morale.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Created product roadmaps to help guide product development processes and align with overall business goals.
- Managed product launches by creating plans and coordinating with marketing teams to maximize promotional reach.
- Created and executed strategies to drive development and success of products.
- Directed concept design, feature definitions and production support.
- Approved final photography and marketing materials for each product.
- Approved product documentation to promote easy-to-follow manuals and technical documents.
- Conducted product inspections to meet organizational and industry standards and requirements.
- Reviewed product development budgets, expenditures and research.
- Liaised with internal and external parties on procurement of new product formulations, international requirements and regulatory changes.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Coordinated with design and media teams to develop high-quality creative assets.
- Devised content strategy to effectively engage target audiences.
National Sales and Operations Manager
AHG Pty Ltd
02.1995 - 10.2007
- Complied with policies and quality standards to maintain consistency in quality of services.
- Operated within budgetary constraints, participated in development of annual budget forecasts and reconciled operating budget.
- Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives.
- Identified staff requirements and worked with human resource department to initiate recruitment and training processes.
- Enforced compliance with local, state and federal regulations and company standards.
- Monitored and analyzed performance data, identifying areas of improvement and developing corrective action plans.
- Collaborated with cross-functional teams to align operations with corporate objectives.
- Spearheaded operational procedures and processes to improve efficiency and optimize operations.
- Set, enforced, and optimized internal policies to maintain responsiveness to demands.
- Directed strategic planning, budgeting and partnership development to fuel growth, increase market share and optimize profits.
- Responded to changing targets by preparing monthly sales reports and forecasts.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Created product roadmaps to help guide new product development processes and align with overall business goals.
- Managed product launches by creating plans and coordinating with marketing teams to maximize promotional reach.
- Created and executed strategies to drive development and success of products.
- Directed concept design, feature definitions and production support.
- Approved final photography and marketing materials for each product.
- Approved product documentation to promote easy-to-follow manuals and technical documents.
- Conducted product inspections to meet organizational and industry standards and requirements.
- Reviewed product development budgets, expenditures and research.
- Liaised with internal and external parties on procurement of new product formulations, international requirements and regulatory changes.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Education
MBA - Global Studies
James Cook University
Townsville, QLD07.2023
Associate of Applied Science - Sports And Performance Psychology
Australian College Of Applied Psychology
Brisbane10.2007
Timeline
Head of Strategy and Development
Alcolizer Technology
07.2022 - Current
National Manger Key Accounts
Wattyl Paints
01.2020 - 06.2022
National Key Account Manager
Dewalt Industrial Tool
04.2017 - 12.2019
Chief Executive Officer
Optimum Training Solutions
05.2010 - 03.2017
General Manager of Operations
AP Eagers
10.2007 - 04.2010
National Sales and Operations Manager
AHG Pty Ltd
02.1995 - 10.2007
MBA - Global Studies
James Cook University
Associate of Applied Science - Sports And Performance Psychology
Australian College Of Applied Psychology
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Skills
- Business Planning and Strategy
- Strategy Execution
- Project Workflow Management
- Competitive Analysis
- Budgeting and Allocation
- Business Analysis
- Managing Operations and Efficiency
- Performance Tracking and Evaluations
- Market Segmentation
- Revenue Growth
- Root Cause Analysis
- Financial Modeling
- Corrective Actions
- Business Solutions
- Growth Plans
- Key Performance Indicators (KPIs)
- Customer Relationship Management
- Customer Retention Strategies
- Administration and Reporting
- Employee Coaching and Mentoring
- Consultative Sales Approach
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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