Claudia Siever

As the VIP, Celebrity and Influencer Specialist I made a proactive contribution to the results of each account, working to efficiently and professionally fullfil required activities, contributing directly to help achieve set KPI targets for each client. I assisted in all aspects of the day to day management of client accounts, driving the overall performance of the account. With an innate passion and interest across the industry, I proactively identified new developments, trends, opportunities and relationships for both clients and the agency at large.

I was responsible for the negotiation and management of talent contracts, deliverables and performance metrics, acting as a liaison between the brand and external talent, ensuring clear communication and smooth collaboration.

I provided expertise, identifying and engaging prominent influencers and thought leaders who aligned with the target audience and campaign values, utilising agency contacts and pre-existing relationships to secure participation. I provided end-to-end campaign management, handling influencer partnerships, engagement reporting and end of campaign analytics, as well as providing valuable insight both during and post campaign.

As the full-time Counter Manager I was responsible for ensuring the achievement of counter sales targets in line with business objectives and KPIs, setting and driving individual and team objectives and ensuring the delivery of the highest level of service to customers with a client-centric mindset.

I maintained operational excellence on counter including planning shifts, sales analysis and reporting, stock management and ordering, maintaining visual merchandising standards, and utilising digital tools to maximise business and team performance.