Claudine Sheppard
Cannon Hill,QLD
Summary
Dynamic leader with a proven track record at Royal Foods Pty Ltd, where I spearheaded strategies that resulted in a remarkable 39% gross profit. Skilled in client relationship building and data-driven decision making, I excel in transforming key account management into sustained revenue growth, leveraging communication skills and sales negotiation expertise for unparalleled success.
Overview
19
19
years of professional experience
Work History
Key Account Manager
Ettason
01.2024 - Current
- Cultivated, supported, and nurtured relationships with food service brokers, distributors, and operators to expand market reach
- Identified new business opportunities and strategically promoted and sold products, aligning with company objectives to drive revenue growth
- Created and executed sales strategies that aligned with company objectives, driving revenue growth and profitability
- Negotiated pricing and implemented promotional activities to enhance sales and profitability
- Collaborated closely with marketing and product development teams, providing valuable insights from the field
- Scheduled food brokers and distributors reps 'ride withs' to engage with large operators and attended events to showcase products
- Managed opportunities from sample fulfillment, project coordination, and pricing information requests
- Demonstrated the ability to work remotely and with all levels within the organization
State Customer Manager QLD/NSW Independent Retail
Goodman Fielder
08.2022 - 11.2023
- Led the formulation and execution of comprehensive business strategies and growth initiatives, aligning with consumer demands and market trends to surpass financial goals
- Utilized consumer insights to develop pioneering category leadership strategies, significantly enhancing customer engagement and positioning in the market
- Directed the introduction of new product developments in response to market needs, overseeing category review updates and achieving notable enhancements in gross profit and sales volume
- Implemented strategic promotional programs, optimizing trade expenditure to maximize return on investment and effectively bridge distribution gaps
- Exhibited exceptional commercial insight by utilizing Aztec data for performance monitoring, identifying key drivers to guide strategic decisions
- Fostered strong customer relationships through strategic planning and skilled negotiation, establishing a foundation for future sales and meeting ambitious targets for volume, revenue, gross profit, and market share
- Provided leadership and training to the field sales team, overseeing major MSO and SMO groups within QLD and NSW
National Key Accounts Manager - Foodservice
Royal Foods Pty Ltd
07.2011 - 11.2021
- Cultivated and enhanced business relationships with existing accounts, devising strategies that led to a remarkable increase in sales and revenue
- Achieved an exceptional profit margin, averaging 39% gross profit, surpassing targeted goals
- Consistently amplified sales by double digits annually over an eight-year period, demonstrating sustained growth and market expansion
- Spearheaded the expansion of the customer base and the introduction of new accounts, significantly improving profit opportunities
- Oversaw the successful rollout of new product lines and program updates, ensuring alignment with market demands and company objectives
- Resolved sales service and account issues efficiently, achieving high levels of customer satisfaction
- Monitored customer buying trends, market conditions, and competitor actions, adapting strategies to meet and exceed sales goals
National Sales and Marketing Manager
Frankland River Olive Company
06.2006 - 01.2012
- Directed MSO groups at both state and national levels, enhancing brand visibility and fostering significant sales growth through strategic market positioning and product development initiatives
- Spearheaded the development and execution of new product development (NPD) strategies, identifying market opportunities and implementing go-to-market strategies that resulted in increased profitability and market share
- Orchestrated competitive analysis to monitor and report on market trends, enabling the adaptation of sales strategies to maintain a competitive edge
- Designed and executed trade expo displays and in-store tasting programs, training retail staff to maximize brand engagement and product knowledge among consumers
- Successfully negotiated and secured national ranging of two SKU's through Metcash, expanded product range from 1 to 5 SKU's in Coles, and appointed 6 new food distributors nationally, demonstrating exceptional negotiation skills and strategic account management
- Analyzed performance metrics to inform sales strategies, resulting in the successful negotiation and closure of agreements with a large clientele, thereby driving sales growth and enhancing profitability
Education
Master of Business Administration - BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
University of Southern QLD
01.2024
Senior Certificate -
Capalaba State High School
Skills
- Communication skills
- Team Building
- Meeting deadlines
- Punctuality
- Prioritization
- Problem-solving
- Sales negotiation
- Team Leadership
- People Development
- Account performance analysis
- Proficient in [technology]
- Account strategy
- Business strategies
- Cross-functional collaboration
- Account presentations
- Key account management
- Client relationship building
- Account retention
- Revenue generation
- Account development
- Lead generation
- Customer rapport
- Sales negotiations
- Data-driven decision making
Affiliations
- Interior design
- Cooking
- Piano (Grade 8)
- Reading
- Surfing
Timeline
Key Account Manager
Ettason
01.2024 - Current
State Customer Manager QLD/NSW Independent Retail
Goodman Fielder
08.2022 - 11.2023
National Key Accounts Manager - Foodservice
Royal Foods Pty Ltd
07.2011 - 11.2021
National Sales and Marketing Manager
Frankland River Olive Company
06.2006 - 01.2012
Master of Business Administration - BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
University of Southern QLD
Senior Certificate -
Capalaba State High School
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