Clayton Fisher

As the Marketing Director at Goodhew Electrical and Solar, I lead the development and execution of t marketing strategies that drive brand awareness, customer engagement and business growth within the electrical and solar sectors. My role has included the following achievements:

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand as the Redlands' largest and longest-established renewable energy retailer.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Optimized email campaigns to increase open and click-through rates.
• Improved website visibility through development and implementation of SEO strategies including a full website refresh.
• Generated sponsorships with local sporting and community groups to enhance marketing objectives.
• Undertook all copywriting and tender writing including award submissions, blog posts, SEO content pages, editorials and newspaper articles, product sheets, information packs and cost guides.
• Graphic design for print and digital including full use of the Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign), Canva and other platforms.
• Video content creation and editing including the use of Adobe Creative Cloud Suite (Premiere Pro, After Effects), Cap Cut and other platforms.
• Assisted the sales team in project estimating and the contract process including system design, contract management and procurement.

This hybrid role included structural steel and integrated project estimation, preparation of tender proposals, contract execution and assisting project managers in addition to overseeing all marketing and communication activities, reporting directly to the Preconstruction Manager, CEO and Board of Directors. Notable achievements included:

• Responsible for overseeing the pre-construction process for a number of structural steel and commercial construction projects.
• Oversaw the roll-out of the company's strategic marketing plan including social media management, content creation, graphic design and copy writing
• Managed the tender writing process for all large projects including the following notable clients; Sydney Metro, Cross River Rail, Queensland Department of Education, VISY, Queensland Performing Arts Centre, Bureau of Meteorology, Geoscience Australia, Department of Defence, Brisbane City Council, Mount Isa City Council, City of Gold Coast, Ipswich City Council, Redland City Council, Urban Utilities, SEQ Water.
• Collaborated with other departments and contractors to access all necessary information and expertise to create comprehensive estimates.
• Reviewed project plans and specifications to understand project requirements and accurately estimate cost and resources needed.
• Tracked project costs and expenses to monitor progress and identify and mitigate deviations from original estimate.
• Developed and maintained database of cost information to use most up-to-date and relevant data in estimates.
• Boosted brand awareness with target customer demographics with social, print, and email campaigns.
• Tracked and reported on marketing campaign responses.
• Planned and executed internal and external marketing events.
• Created engaging brochures and flyers to use for promotional materials and distribution.
• Wrote and distributed press releases to increase brand visibility around advanced manufacturing and Made in Australia campaigns.
• Improved website visibility through development and implementation of SEO strategies.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.

As a sole trader, I was engaged by several small businesses in addition to Carmel College, Thornlands to provide holistic design, social media management and marketing services. Notable projects included:

• Launch of the Australasian Tiling Adhesives brand in the Queensland market
• Graphic design, social media and website management for Tileworld Berrinba.
• Brand creation, graphic design, social media and website management for All Trailer and Caravan Repairs (ATCR).
• Brand creation, graphic design, social media and website management for SEQ Servicing.
• Graphic design and website management for Big Boss Barber at Wellington Point and Capalaba.
• Graphic design, brand management and photography for On The River Luxury Apartments Maroochydore.
• Graphic design and social media management for Carmel College.
• Planning and implementation of the 25-year celebration campaign for Carmel College in 2017.

• Excelled in every store position and regularly backed up front-line staff.
• Tracked receipts, employee hours, and inventory movements.
• Coached crew members to optimise performance and motivate toward more efficient work.
• Cooperated with coworkers to improve customer experience and manage storefront.
• Worked closely with team members to schedule breaks and shifts to meet state regulations.
• Trained and mentored new employees to maximise team performance.
• Oversaw the fit-out of new CBD-based restaurant including liaising with the Directors, builder and suppliers.