Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Additional Information
Hobbies
Professional Referees
Timeline
Generic
Colin Jorgensen

Colin Jorgensen

CEO
Carmel,WA

Summary

CAREER PROFILE SUMMARY As an accomplished CEO/GM, I bring a track record of success in building and leading businesses, fostering revenue growth from startup ventures to overseeing $70 million companies. My expertise spans a spectrum of strategic areas, including Strategic Planning, Business Growth Development, Product Management, National Implementations, Business Process Reengineering, Lean Process Procedures, Organisation Development, P&L Management, and Professional Services. My reputation in the industry is built on a proven ability to drive business results and maximise profitability. This is achieved through a commitment to delivering exceptional product quality and service, coupled with astute management of people, technology, and processes. I am recognised for my capability to align technology strategy with corporate goals, establish and surpass business objectives, and lead management teams to successfully achieve project goals. In essence, my career has been defined by a dedication to achieving tangible results, fostering innovation, and strategically steering businesses towards sustained success. Recent Hogan 360 reports Has high ethical standards and integrity Has strong leadership skills. Builds effective relationships Has a professional approach

Overview

34
34
years of professional experience

Work History

Chief Executive Officer

CEO Business Station
03.2020 - Current
  • With comprehensive oversight of all strategic and business facets of the company, steering the organisation towards a vision of success
  • Successfully spearheaded a comprehensive business restructuring, optimising systems and processes for enhanced efficiency
  • Led strategic priority initiatives, including impactful strategy sessions, resulting in the formulation of a new Vision and Mission, incorporating BHAG and Horizon programs
  • Collaborated closely with the advisory board to shape future strategic planning, with a particular focus on national expansion
  • Initiated operations with 9 Full-Time Employees (FTE) and 15 Contract Advisors; expanding managing a team of 64 FTEs and 50+ Contract Business and Marketing Advisors
  • Under the Federal Government contract - ASBAS
  • Demonstrated commitment to business service delivery, providing advice to over 19,500 businesses and delivering 56,750 services over the past three years, achieving a remarkable 98% approval rating
  • Expanded Business Station's portfolio with successful tenders for Commonwealth Government projects, including Digital Solutions (QLD, WA, and NT) and the Entrepreneur Facilitator Program (NT)
  • Elevated the Business Station brand to a national level, with expansion and brand networks across WA, Qld and NT
  • Implemented risk diversification strategies by establishing a commercial Training and Learning division, offering Business Coaching, Business Building Workshops, Peer Group Programs for small businesses, and establishing a Registered Training Organisation (Training Station Australia) with a focus on Leadership and Management courses
  • Directed and motivated subordinates across various locations (Brisbane, Gold Coast, Cairns, Townsville, Darwin, Mackay, Toowoomba) to enhance employee engagement and develop a high-performing managerial team
  • Provided comprehensive oversight of all operations and business activities, ensuring alignment with the overall strategy and mission to achieve desired results.

Chief Executive Officer

GrainKing Pty Ltd
01.2018 - 03.2020
  • Successfully executed a thorough business restructuring, encompassing systems and processes, resulting in a notable reduction in the overall expense line by over $600K
  • Demonstrated prudence in management and served as an inspirational leader with a strategic business mindset, adept at grasping the "big picture" in diverse settings
  • Formulated high-quality business strategies and plans, ensuring alignment with short-term and long-term objectives as directed by the board
  • Led and motivated subordinates to enhance employee engagement, fostering the development of a high-performing managerial team
  • Provided comprehensive oversight of all operations and business activities to ensure they generated the desired results and aligned with the overall strategy and mission
  • Achieved a significant increase in employee engagement by 2.4 points and maintained a 100% staff retention rate
  • Pioneered a manufacturing program to mitigate the effects of seasonality, transforming production sequences from high peaks and troughs to a more stable and consistent pattern
  • Established an Advisory Board to enhance strategic decision-making and provide diverse perspectives
  • Effectively controlled expenses in line with budgeted expectations, implementing a cost-down methodology that reduced Bill of Materials (BOM) costs by $1 million, equivalent to 16% of material costs
  • Developed a robust financial strategy, securing support from financiers to facilitate projected growth
  • Realised a substantial increase in revenue from $7.8 million to a projected $11 million
  • GrainKing has now grown to $30+m
  • Successfully turned a loss in the previous financial year into a profitable outcome, projecting an Earnings Before Interest and Taxes (EBIT) of 14%
  • Achieved a remarkable accomplishment with zero Lost Time Injuries (LTI).

CEO Business Coach

Universal Business Team Pty Ltd
07.2014 - 01.2018
  • (UBT/Focused on Success)
  • Combining contract Business Coaching with UBT business coaching www.universalbusinessteam.com/
  • Spearheaded executive coaching and mentoring initiatives, providing invaluable guidance and support to clients
  • Formulated comprehensive long-term strategies for clients while implementing agile short-term plans across diverse sectors
  • Successfully extended and grew the profitability of clients, demonstrating a keen ability to drive business success
  • Collaborated with clients spanning industries such as Mining, Manufacturing, Supply, Wholesaling, Construction, Agriculture, and Building
  • Developed and implemented deliverable Key Performance Indicators (KPIs) for both the business and staff, ensuring measurable and strategic progress
  • Exhibited excellent communication skills with a versatile approach tailored to the audience or individual
  • Motivated others effectively and built trust through active listening and collaboration, fostering a culture of teamwork
  • Innovated customer acquisition techniques, exploring novel strategies to expand clientele
  • Pioneered innovative methods for managing high-profit margins, showcasing strategic financial acumen
  • Applied Lean process planning to enhance operational efficiency and streamline workflows
  • Provided leadership training, contributing to the development of high-performing teams within client organisations
  • Engaged in professional speaking engagements, sharing insights and expertise in various business-related forums.

General Manager

Heatley Safety
10.2011 - 06.2013
  • Revitalised Company Culture:
  • Successfully transformed a deteriorating staff culture into a positive and collaborative work environment
  • Spearheaded initiatives to address underlying issues, fostering a sense of teamwork and employee engagement
  • Business Turnaround:
  • Led the strategic revitalisation of a business facing challenges, steering it away from a backward trajectory
  • Implemented targeted cost reduction measures and program improvements based on a thorough analysis and state of the art software systems of financial statements and performance data
  • Cultural Recreation:
  • Initiated a comprehensive recreation of the organisational culture, aligning it with the company's mission and values
  • Established and enforced a family driven ethos, ensuring the well-being of employees and fostering a culture of responsibility
  • Empowerment and Leadership Development:
  • Introduced an empowerment edge to the team of front-line managers, promoting leadership at all levels
  • Implemented training and development programs to enhance managerial skills and foster a results-driven culture
  • Strategic Planning and Implementation:
  • Held responsibility for strategic planning, development, and the successful implementation of the overall business strategy
  • Collaborated with board members, organisation officials, and staff members to establish and implement departmental policies, goals, objectives, and procedures
  • Financial Oversight:
  • Conducted a thorough review of financial statements, sales, and activity reports to measure productivity and goal achievement
  • Identified areas for cost reduction and implemented effective strategies for program improvement, contributing to enhanced financial performance
  • This period as General Manager at Heatley Safety and Industrial showcases my ability to navigate and reverse challenging situations
  • Through a strategic focus on culture, empowerment, and financial acumen, I played a pivotal role in achieving positive outcomes for the business
  • Whilst in the grip of the second GFC and the overall company Group in a aquation phase.

Regional Manager

Uvex Safety Australia Pty Ltd
11.2001 - 10.2011
  • State Manager – National Project Manager – Product Specialist Board Member, This role encompassed a variety of senior management positioning nationally with a small global focus on Oil and Gas
  • Supporting 4 State managers with 15 sales representatives direct reporting channel
  • Increasing the overall revenue in the periods on average 20% per annum
  • Executive member of the product management group, which includes product strategies and the development of integration into the Australian market
  • Executive member of the marketing management group
  • Overall responsibility for business, including sales, marketing and gross profit for Western Australia
  • Responsibility for team of sales representatives and administration support
  • Maintenance and growth of business, achieving continual growth of 35% per annum for five years in WA
  • Establish and maintain customer relationships within distribution network and end user clientele
  • Develop unique strategies and sales tools to increase business opportunities

Co-Founder (Director) and National Marketing Director

Footwear Industries, Blue Footwear
08.1995 - 08.2000
  • Co-founded Footwear Industries with 5 partners, demonstrating entrepreneurial vision and leadership
  • Turned modest initial investments into a high-quality product that garnered 70% market share in a $25 million market, excluding national and international interests
  • Navigated the challenges of marketing the most expensive product in the market
  • Positioned the product as a premium choice, emphasising quality, innovation, and superior performance
  • Assumed the role of National Marketing Director, directing comprehensive marketing initiatives
  • Led the company's expansion efforts, transitioning from a regional presence to Australia's leading manufacturer and supplier, with a current turnover exceeding $100 million
  • Captured 70% of the market share, establishing Steel Blue Footwear as the preeminent choice in the industry
  • Achieved significant accomplishments in a highly competitive market, surpassing competitors and solidifying the brand's reputation
  • International sales efforts, securing distribution agreements and partnerships across the globe
  • The company has expanded to global sales growth and brand recognition, extending the company's influence beyond national borders
  • Company received industry accolades and awards for transformative leadership, showcasing the substantial impact on the industry
  • Continuously achieved and sustained remarkable success, positioning Steel Blue Footwear as an industry leader with ongoing national and international interests.

Founder and Sole Trader, Chair

Range Industrial and Safety Supplies
Perth, WA
03.1990 - 07.1995
  • Range Industrial Supplies
  • Pioneered the establishment of Range Industrial Supplies as a sole trader, initially operating from a mobile van
  • Strategically grew the business to a team of 5 staff, establishing a dedicated premises in Bayswater
  • Achieved a substantial annual turnover of $1.5 million, showcasing financial acumen and business development expertise
  • Acquired invaluable business acumen and hands-on experience, learning the intricacies of the industry and mastering the art of entrepreneurship
  • Forged enduring relationships with quality suppliers, ensuring a robust and reliable supply chain for the business
  • Cultivated strong connections with customers, emphasising trust and satisfaction as the cornerstones of business success
  • Implemented efficient and scalable systems to optimise business operations, enhancing productivity and ensuring seamless service delivery
  • Demonstrated adaptability by learning and refining strategies, effectively navigating challenges, and capitalising on emerging opportunities
  • Sold the business to start Steel Blue.

Education

Social Impact Leadership Australia – Leadership - Organizational Leadership

University of New South Wales
Sydney, NSW
04.2024

Business Management

Australian Institute of Managment
Perth, WA
2002

Financial Dynamics

Chamber of Commerce
Perth, WA
2001

CCICertificate 4 – Train The Trainer - - Marketing

Australian Insitute of Management
Perth
07.2004

Studied Diploma of Management - Marketing

Curtin University
Perth, WA
05.1989

Change Managment

Chamber of Commerce
Perth, WA
02.2005

Skills

  • Change Management
  • Policy Development
  • Staff Management
  • Stakeholder Relations
  • Strategic Planning
  • Business Planning
  • Organizational Management
  • Risk Management
  • Organizational Leadership
  • Process Improvements
  • Executive Leadership
  • Revenue Growth
  • Business Development
  • Financial Management
  • Business Management
  • Negotiation
  • Corporate Leadership
  • Operating Budgets
  • Relationship Management
  • Public Relations
  • Risk Assessments
  • Productivity Performance
  • Fiscal Management

Accomplishments

  • Achieved extension of the Federal Government contract to go on to support and engage with over 19,500 business by completing 98% approval rating accuracy and efficiency.

Affiliations

Memberships

Australian Institute of Company Directors.

Associate fellow at Australian Institute of Management

TEC – The Executive Connection

CEO Institute

Economic Development Australia

  • Board Experience
  • Chair – Foxglove Project- Empowering Women
  • Foxglove Project is an Australian charity working to eradicate poverty in the Developing World by empowering women and girls to change their own lives
  • Transforming Communities - Foxglove focuses on people development
  • Equipping & supporting people to provide for themselves
  • We work through in-country partners to identify a community’s poorest people and invite them into local Self-Help Groups to find friendship, training, access to finances and start micro businesses

North-West Metropolitan Economic Development Alliance (NWMEDA)

  • ( City of Wanneroo, City of Joondalup, Business Station, North Metro Tafe, Edith Cowen University)
  • Providing advice, information, and support to new and growing small businesses (SMEs) in the
  • Build the regions capacity and knowledge bank
  • Assist local businesses make and leverage mutually benefitable relationships
  • Support growth, job creation, education and training opportunities and new start-up activity critical to the diversification of the local economy
  • Chair – Kalamunda Economic Advisory Committee
  • The push to grow local investment is wrapped up in our current vision: Connected
  • Communities, Valuing Nature and Creating our Future Together
  • This vision is supported by the Kalamunda Advancing: Community Strategic Plan 2017- 2027 which lists six key objectives, each underpinned by the following strategies:
  • Joondalup Economic Advisory Committee
  • The City of Joondalup’s Economic Development
  • Strategy Expanding Horizons, and Tourism Strategy
  • Destination Joondalup1, both support actions that deliver economic prosperity, vibrancy and growth, with key actions to attract and retain businesses in Joondalup
  • The City is committed to nurturing, supporting and encouraging local small businesses to foster economic growth in Joondalup
  • Small businesses engage mostly with their local government for the following reasons: To access business support programs and initiatives
  • To do business with the City (procurement)
  • The Small Business Friendly Approvals Program has provided the City with an opportunity to critically review and analyse the business approvals journey to make it easier for small businesses to do business in Joondalup
  • Improving community engagement processes to allow for a broader range of opinions to assist us in moving our community forward

Additional Information

  • Telstra Best of Business Awards 2022 – Accelerating Women
  • Telstra Best of Business Awards 2023 / 2024
  • Judge City of Kalamunda Business Awards 2022/2023/2024
  • Judge City of Joondalup Economic Advisory Committee
  • City of Joondalup Business Awards Judge 2023
  • City of Kalamunda Economic Advisory Committee (Chair)
  • Foxglove Project – Self Help Group for Women ( Chair)

Hobbies

Travel, Music - Playing,  Cooking Sailing, Photography  

Professional Referees

Professional referees:

Ian Cowie: CEO City of Gosnells

James Pearson: CEO City of Joondalup

Clyde Bevan: Deputy Mayor – City of Perth

David Duncanson: Chair Business Sation (former)

Garry Johnson: Former CEO – Steel Blue (Chair of Business Station)

Timeline

Chief Executive Officer

CEO Business Station
03.2020 - Current

Chief Executive Officer

GrainKing Pty Ltd
01.2018 - 03.2020

CEO Business Coach

Universal Business Team Pty Ltd
07.2014 - 01.2018

General Manager

Heatley Safety
10.2011 - 06.2013

Regional Manager

Uvex Safety Australia Pty Ltd
11.2001 - 10.2011

Co-Founder (Director) and National Marketing Director

Footwear Industries, Blue Footwear
08.1995 - 08.2000

Founder and Sole Trader, Chair

Range Industrial and Safety Supplies
03.1990 - 07.1995

Social Impact Leadership Australia – Leadership - Organizational Leadership

University of New South Wales

Business Management

Australian Institute of Managment

Financial Dynamics

Chamber of Commerce

CCICertificate 4 – Train The Trainer - - Marketing

Australian Insitute of Management

Studied Diploma of Management - Marketing

Curtin University

Change Managment

Chamber of Commerce
Colin JorgensenCEO