Hi, I’m
Colin Mitchell
Brisbane,Australia
Summary
Results-driven sales and marketing professional with extensive experience in account management.
Highly competent at building strong client relationships and driving business growth. Excel in identifying new business opportunities and optimising client engagement.
A proven ability to analyse client needs and deliver tailored solutions, which enhance client retention and improve business outcomes.
Recognised for excellent communication skills, strategic thinking, fostering team collaboration, and attention to detail.
linkedin.com/in/col-mitchell
Overview
15
years of professional experience
Work History
SKY RACING (TABCORP)
QUEENSLAND ACCOUNT MANAGER (Autonomous Role)
08.2018 - 11.2022
Job overview
- Increased sales year on year by 12% via TV, radio, and digital channels.
- Secured first-time government contract, enhancing company profile.
- Revitalised Radio TAB client relations post-acquisition, expanding media engagement.
- Oversaw media assets across multiple regions, achieving sales and revenue goals.
- Crafted marketing proposals aligning with client goals, fostering new business.
- Nurtured strong industry connections, representing Sky Racing at key events and maintaining strong relationships with a diverse client base.
- Conducted expansion into new markets, re-engaging lapsed customers and instigating innovative approaches to media asset management.
NEWS CORPORATION
NATIONAL ACCOUNT MANAGER
03.2016 - 11.2017
Job overview
- Introduce national sales initiatives, driving 64% revenue growth for key clients and a 62% overall increase, while expanding brand presence through strategic partnerships.
- Cultivated strong relationships with national advertising agencies and direct clients, enhancing brand visibility and market penetration.
- Identified upselling opportunities and re-engaged lapsed clients through competitor analysis.
- Orchestrated multi-platform business development strategies, integrating traditional print with digital, social media, and mobile channels.
- Forecast industry trends to develop forward-thinking sales strategies, positioning the company at the forefront of media innovation and client satisfaction.
BAUER MEDIA
BRAND SALES MANAGER
05.2013 - 07.2015
Job overview
- Executed a 6% year-on-year advertising revenue increase via magazine and digital platforms through strategic promotional opportunities, consistently generating new business across platforms.
- Key Account Management – service national clients.
- Directed cross-functional collaboration with editors, publishers, and production teams to optimise magazine pagination and content delivery.
- Developed and reviewed annual brand plans, conducting quarterly performance analyses to ensure consistent growth and market penetration.
- Initiated upselling strategies across Bauer Trader's magazine and digital assets, maximising revenue streams and expanding market reach.
- Managed CRM/pipeline effectively, ensuring tracking of client interactions and sales opportunities to strengthen business growth.
- Attend trade shows, PR events, and client functions.
APN AUSTRALIAN REGIONAL MEDIA
MEDIA SALES MANAGER QUEENSLAND (NATIONAL SALES)
09.2007 - 01.2013
Job overview
- Drove substantial revenue growth for key clients, consistently surpassing monthly sales targets and securing a long-term digital advertising contract with a major insurance company.
- Managed a diverse portfolio of publications, magazines and digital assets (including The New Zealand Herald and The Asian Wall Street Journal), fostering strong relationships with advertising agencies and clients to optimise sales performance and identify integrated opportunities.
- Manage key accounts, including Suncorp, Bank of Queensland, McDonald’s, RACQ and Stockland Developments.
- Revamped the CRM system, streamlining sales operations and leveraging customer insights to develop targeted account strategies for revenue maximisation.
- Applied customer insights to develop targeted account strategies, negotiating annual advertising contracts and maximising revenue potential.
- Inducted and mentored the new Business Development Managers, providing guidance whilst assisting both Key Account Managers and BDMs with client proposals and contributing to team success through knowledge sharing.
Education
Southbank Institute TAFEBrisbane, QLD
Certificate in Business from Business Communications
A.T.S Training SystemsBrisbane, QLD
Sales Technique Training Programme from Sales And Marketing Education
News CorporationBrisbane, QLD
Sales Strategies for Success from Sales And Marketing Education
NZIMChristchurch
Successful Selling Certificate 111 from Sales And Marketing Education
Skills
- Sales Processes
- Analytical Skills
- Attention to detail
- Solution Selling
- Account Management
- Business Development
- Collaboration
- Negotiation
- Consultative Selling
- Problem-Solving
- Sales Presentations
- Strategy
- Brand Awareness
- Microsoft Office
- Marketing
- Time Management
- Relationship Building
- Communication
Accomplishments
- Boosted national sales revenue by 64% year-on-year for top-tier clients, achieving an overall 62% growth.
- Conducted a successful induction programme for Business Development Managers, improving team performance.
- Grew magazine advertising revenue by 6% by identifying key marketing opportunities for existing and lapsed clients.
- Re-engaged lapsed clients, expanding the client base and resulting in a 12% increase year-on-year in sales revenue.
- Re-engaged radio clients, including those lapsed for 12 months, increasing service satisfaction and sales.
- Secured a long-term partnership by presenting a 12-month digital advertising proposal to a major insurance business.
- Streamlined CRM systems, improving accessibility for account managers and enhancing operational efficiency.
Timeline
QUEENSLAND ACCOUNT MANAGER (Autonomous Role)
SKY RACING (TABCORP)
08.2018 - 11.2022
NATIONAL ACCOUNT MANAGER
NEWS CORPORATION
03.2016 - 11.2017
BRAND SALES MANAGER
BAUER MEDIA
05.2013 - 07.2015
MEDIA SALES MANAGER QUEENSLAND (NATIONAL SALES)
APN AUSTRALIAN REGIONAL MEDIA
09.2007 - 01.2013
Southbank Institute TAFE
Certificate in Business from Business Communications
A.T.S Training Systems
Sales Technique Training Programme from Sales And Marketing Education
News Corporation
Sales Strategies for Success from Sales And Marketing Education
NZIM
Successful Selling Certificate 111 from Sales And Marketing Education
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