Colleen Church
Melbourne,VIC
Summary
Adept at building trusted relationships and leveraging CRM proficiency, I significantly enhanced client engagement and retention at The Flourish Journey. My strategic thinking and empathetic approach have consistently driven over 40% portfolio growth, achieving 118% of sales targets at FleetCor.
Overview
18
18
years of professional experience
Work History
Program Sales and Relationship Manager
The Flourish Journey
03.2024 - Current
- Company Overview: The Flourish Journey empowers teenage girls by building resilience, confidence, and connection through delivering dynamic workshops and keynotes to teenage girls and gender diverse teens at High Schools
- Present The Flourish Journey's value proposition through Zoom meetings, securing program bookings and fostering strong client engagement
- Build and maintain relationships with over 140 school stakeholders, ensuring seamless coordination of workshops and keynote presentations
- Align program offerings with client needs, converting into workshop bookings and strengthened client retention
- Optimised HubSpot CRM to maintain accurate data, track bookings, enhance client relationships, and streamline sales processes for strategic insights
- Provide tailored support to schools, ensuring workshops met specific requirements and delivered maximum impact
- The Flourish Journey empowers teenage girls by building resilience, confidence, and connection through delivering dynamic workshops and keynotes to teenage girls and gender diverse teens at High Schools
- Identified and streamlined the end-to-end sales and delivery process, introduced HubSpot as the CRM solution, and successfully implemented it organisation-wide, ensuring seamless adoption by all staff
- Leveraged personal networks to secure podcast opportunities for the CEO and engaged a key contact to provide external communications support and mentorship, strengthening organisational visibility and strategic outreach
Mental Health Disability Support Worker
Animo
05.2022 - Current
- Company Overview: Animo specialises in providing support to NDIS participants with complex psychosocial disabilities
- Provide compassionate, empathetic, and non-judgmental care to a range of participants presenting with complex mental health disorders and addiction issues
- Create and ensure a safe space for open communication and build trust with participants
- Responding to crises promptly and effectively, whilst holding space, ensuring their safety and well-being during challenging moments
- Liaise and collaborate with healthcare professionals and other key stakeholders to create a holistic and integrated treatment plan
- Advocating for clients to ensure access to appropriate resources, support groups and community services
- Continually navigating the complexities of the NDIS, health and housing systems that present with multifaceted challenges
- Animo specialises in providing support to NDIS participants with complex psychosocial disabilities
National Strategic Business Manager
Fleet Card (FleetCor)
05.2017 - 06.2020
- As a member of the Senior Leadership Team, my responsibility as the National Strategic Business Manager was to proactively build, manage and grow a portfolio of strategic Accounts
- Continuously identified and prospected new business (B2B) opportunities to generate sales and revenue by demonstrating the FleetCor value proposition
- Collaborated with the marketing team to conduct market research, analysis to identify new opportunities and benchmark against our competitors
- Proactively managed strategic accounts with a partnership approach to ensure retention and growth within the portfolio
- Built multi-layered trusted relationships with internal and external stakeholders
- Contract negotiation, including profitability modelling to ensure competitive pricing, balanced with revenue KPI’s and global business targets
- Achieved 116% of Sales Target in 2017
- Achieved 118% of Sales Target in 2018
- Achieved 103% of Sales Target in 2019
ANZ Key Account Manager
ABCorp Australasia
03.2015 - 03.2017
- As the ANZ Key Account Manager, I was responsible for managing and growing ANZ’s Debit/Credit Card and Consumer/Business Cheque Portfolio’s
- Built and maintained trusted relationships with key stakeholders within ANZ, focusing on delivering agreed mutually beneficial business outcomes
- Developed, executed and managed strategic account management plans
- Effectively managed the ANZ contract inclusive of all compliance and governance regulations as well as regular reporting requirements
- Creation and implementation of annual budget plans including sales and volume forecasts
- Achieved 112% of Sales Target in 2015
- Achieved 107% of sales Target in 2016
- Implemented ANZ 3-year Global Master Service Agreement ($5.5M)
Account/Business Development Executive
American Express Global Merchant Services
01.2009 - 06.2010
- A hybrid role where my core responsibility was to reverse differential surcharge in the market place by demonstrating the American Express value proposition to increase card acceptance across the American Express network and to drive revenue
- Partnered with clients to build well entrenched, trusted relationships
- Effectively managed a pipeline and sales cycle which resulted in consistently exceeded annual sales targets and KPI’s
- Consulted with customers to develop bespoke B2B strategies to drive cash-flow and value back to their organisation
- Liaised and negotiated with Marketing Teams to deliver key marketing programs
- Negotiated and implemented a 3-year contract with a national long standing ‘hold out’ which resulted in expediential growth in revenue
- Reversal of differentially surcharging accounts to the value of circa $5.5m
- Roll out of preferred agreement to top 20% (value $4.2m) of differentially surcharging accounts
Account Development Executive
American Express Global Commercial Payments
02.2007 - 01.2009
- An autonomous role based in Canberra reporting into the management team in Melbourne
- A joint partnership with American Express and Qantas Business Travel managing and growing the Federal Government portfolio for their travel and corporate expenses ($200M)
- Headed roll out of newly created relationship with Qantas Business Travel to drive business through the American Express payment solution
- Identified new opportunities within portfolio by cross selling of products and business solutions
- Worked autonomously, building strong internal and external relationships to ensure productivity, time management and self-motivation
- Retained 100% of accounts within portfolio over a 2-year period ($200M portfolio)
- Grew portfolio over 40% year on year
- Successful retention of a $9.5m USD account with a 3 Year Corporate Card Agreement
Education
Initial Counsellor Development Program -
Lifeline Canberra Inc
01.2008
Advanced Diploma - Travel & Tourism
William Angliss Institute of Tafe
01.2000
Skills
- Building relationships
- Verbal communication
- Written communication
- Empathy
- Strategic thinking
- Value proposition delivery
- Collaborative approach
- Data translation
- Data articulation
- CRM proficiency
- Strategic decision support
- Client data accuracy
- Open-mindedness
- Flexibility
Accomplishments
- Identified and streamlined the end-to-end sales process and implemented Hubspot within The Flourish Journey organisation
- Successfully and seamlessly pivoted from the corporate sector into the mental health sector
- Inducted into FleetCor’s global Chairmans Club as a result of overachieving budget for 3 consecutive years (Chairmans Club is a prestige ‘club’ for the Top 50 Sales people globally)
- Negotiated, facilitated and executed a 3-year global contract resulting in the retention of ABCorp’s largest financial services client (ANZ)
- Successful retention of a local account that was lost globally ($9.5m USD, 3-year Corporate Card Agreement with American Express)
Passions
- Travel opens my world to new and diverse experiences.
- Photography makes my heart sing.
- Nature and the outdoors ground me, offering peace and balance.
- Time with family and friends brings meaningful conversations and genuine connection.
Professional Development
- Lifeline Canberra Inc, Initial Counsellor Development Program, 01/01/08
- Lifeline Canberra Inc, Mental Health First Aid
- Lifeline Canberra Inc, Suicide Assist (ASIST) training
- William Angliss Institute of Tafe, Advanced Diploma in Travel & Tourism, 01/01/00
Timeline
Program Sales and Relationship Manager
The Flourish Journey
03.2024 - Current
Mental Health Disability Support Worker
Animo
05.2022 - Current
National Strategic Business Manager
Fleet Card (FleetCor)
05.2017 - 06.2020
ANZ Key Account Manager
ABCorp Australasia
03.2015 - 03.2017
Account/Business Development Executive
American Express Global Merchant Services
01.2009 - 06.2010
Account Development Executive
American Express Global Commercial Payments
02.2007 - 01.2009
Initial Counsellor Development Program -
Lifeline Canberra Inc
Advanced Diploma - Travel & Tourism
William Angliss Institute of Tafe
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