Colleen Kanzora
Sydney,Australia
Summary
Spearhead strategic marketing campaigns by developing custom events and engaging digital content. Effectively handle all support needs with skill and accuracy by tracking milestones and promoting cross-functional collaboration. Demonstrated history of successfully planning and executing multi-channel approaches to market diverse brands.
Overview
19
19
years of professional experience
Work History
Marketing Project Lead
Blue Mountains Tourism
08.2021 - 03.2024
- Crafted compelling place brand, devised impactful ad campaign and developed dynamic website to rejuvenate visitor interest and visitation after bush fires, COVID and floods
- Pioneered successful event, Equinox, for the region, during low visitation period, driving 3,000+ people and providing revenue for local business operators
- Initiated an industry development program, offering mentorship to 20 local tourism businesses, aiding them through challenging times.
Director of M-Live
The M Agency
10.2019 - 07.2021
- Created and directed the establishment of the M-Live division, responsible for producing 'Van Gogh Alive' in Sydney—an innovative COVID-safe event
- The endeavour sold over 300,000 tickets, setting new benchmarks for event attendance
- As the agency for Cirque du Soleil, created annual marketing strategy and managed campaign execution, which exceeded sales goals for Cirque du Soleil’s KURIOS across Australia.
Marketing Director
Global Creatures
03.2018 - 10.2019
- Launched Award-winning King Kong on Broadway in NYC, which ran for 329 performances and sold 500,000 tickets
- Spearheaded Moulin Rouge the Musical! In Boston and on Broadway in NYC, to rave reviews, 10 TONY awards and with record breaking ticket sales
- Strategically executed marketing campaign for 'Muriel’s Wedding the Musical' National Australian Tour, effectively driving audience engagement and attendance across the tour's various locations.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Developed and presented marketing plans and reports to CEO and investors.
Senior Vice President Marketing
Mollison
01.2016 - 06.2017
- Created annual marketing strategy and execution to meet sales goals for Cirque du Soleil’s KOOZA
- Conceived and launched national auditions to create a TV special with NINE, which aired nationally called 'Run Away with Cirque du Soleil' and garnered national press coverage
- Executed launch events to announce KOOZA is coming to Australia in Sydney and in Melbourne
- Conducted market research to better define customer segmentation and leverage opportunities through direct response campaigns – online and offline
- Secured vital partnerships with industry leaders, enhancing company reputation and expanding market reach.
- Maintained consistent growth in revenue and operating profit
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
Vice President Marketing
Blue Man Group
01.2011 - 01.2015
- Increased revenue by 5% year-over-year by adding new sales channels, add-on experiences and refreshing creative campaigns
- Cultivated, negotiated and maintained national partnerships in value of $2M+ (e.g
- MasterCard, Swatch, JBL, Travelocity, M&Ms.) Identified new sales channels and sales partners that resulted in $2.5M incremental revenue (e.g
- VIP Experiences, special corporate packages and group experiences.) Built national sales plan and database to increase B2B sales initiatives
- Oversaw rebranding efforts, ensuring seamless transition while maintaining a consistent message across all channels of communication.
- Developed comprehensive marketing plans, aligning departmental goals with overall business objectives to maximize success.
- Increased website traffic by implementing effective search engine optimization techniques and digital marketing strategies.
- Collaborated with sales teams to develop cohesive go-to-market strategies that drove revenue growth across multiple channels.
- Directed market research initiatives to gain valuable insights into consumer behavior trends and preferences, informing future strategy decisions.
- Restructured and streamlined local marketing teams and agencies for cost savings and efficiencies
- Planned and unveiled company’s strategic initiatives at the annual marketing and sales summit for the entire leadership team of 45 ppl (and engaged speakers such as Seth Godin and Stephen Dubner.)
Marketing Director
Madison Square Garden
08.2008 - 01.2011
- Directed local team of four and promoted the Radio City Christmas Spectacular in 30 markets/year including Arena and Theatrical tours
- Created and managed strategic national plan, and set records by selling 1M tickets/$45M in revenue
- Envisioned and implemented special projects to increase revenue by $3.5M (i.e
- Junior Rockettes, Gold Circle Seating, VIP Experiences, Kids pricing and Senior Section.) Pitched and secured $500k in sponsorship, including Macy’s with 12 in-store events and promotional support
- Collaborated with sponsorship team activations with Capital One, Hilton, Chase and Delta
- Spearheaded national digital initiatives with agency and internal digital team.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Planned and executed events and marketing programs to increase qualified leads.
Marketing Manager
Blue Man Group
08.2005 - 08.2008
- Developed and managed comprehensive marketing campaigns in six cities (NYC, Boston, Chicago, Vegas, Orlando and Toronto) with a combined budget of $18M
- Created national radio promotions to help relaunch the show at The Venetian
- Pitched and managed over $2M in partnership value with Travelocity, Madame Tussauds, Travelzoo, Allegiant Air.
Education
Bachelor of Science - Consumer Science And Journalism
University of Wisconsin – Madison
Madison, WI12.1994
Skills
- Advanced skills in Microsoft Office, knowledge of social media platforms and Joomla web admin
- Friendly, Positive Attitude
- Teamwork and Collaboration
- Problem-Solving
- Flexible and Adaptable
- Excellent Communication
- Organizational Skills
- Organization and Time Management
- Decision-Making
- Verbal Communication
- Attention to Detail
- Problem Resolution
Citizenship
US Citizen and Australian Permanent Resident
Continuing Education
- The Power of Nice – Sales and Negotiations training
- Sandler Sales and Negotiations
- Quiet Leadership – David Rock
- Mark the Sales Hunter – Sales training
Personal Information
Nationality: Australian Permanent Resident
Timeline
Marketing Project Lead
Blue Mountains Tourism
08.2021 - 03.2024
Director of M-Live
The M Agency
10.2019 - 07.2021
Marketing Director
Global Creatures
03.2018 - 10.2019
Senior Vice President Marketing
Mollison
01.2016 - 06.2017
Vice President Marketing
Blue Man Group
01.2011 - 01.2015
Marketing Director
Madison Square Garden
08.2008 - 01.2011
Marketing Manager
Blue Man Group
08.2005 - 08.2008
Bachelor of Science - Consumer Science And Journalism
University of Wisconsin – Madison
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