COLLENE WRIGHT

• Responsible for the commercial success of The New Daily, including department structure design, roles, recruitment, developing B2B brand positioning, GTM strategy development, design and implementation of the monetisation model
• Delivered 70% revenue growth overall, 110% increase for direct (25% audience decline for same period,) Appointment and retention of a high calibre team Influence beyond remit: digital transformation initiatives and strategies: data led decision making, 1PD strategy, Digital Marketing Manager role, Vertical Productisation, key stakeholder for website relaunch, Solstice/Motion Publishing organisation integration project Course completion: Google News Initiative + FT Strategies: Digital Business Models (business transformation) 8-week intensive programme, 2023

• Increased Victorian market revenue 127% YOY, compared to national average of 97% Increased market share by 4 percentage points

• Identified as 'talent' in the business, with 'general manager potential' Asked to form part of a team to build the future Adshel Commercial department during a critical time in the business, being the incumbent of a significant number of tenders up for pitch responsibilities included strategy development and relationship management with Adshel's largest lease partners Appointed to tender bid team by the Chief Commercial Officer/CEO

• Promoted to lead the Victorian Sales team Strong focus on fostering a collaborative, authentic and trusting team culture Identified and crafted an initiative to take share from a major competitor, called Shine Brighter
• The initiative was adopted nationally, included a major trade marketing campaign, credited with arresting decline in classic poster format Created a new role for the Victorian team, Business Development Manager, which generated an additional $2M in revenue in the period September 2015-2016 Selected to be part of the Goldsmith Project team, a functional review of the Sales and Marketing department Selected to be part of the Enrich project team aimed at identifying business needs and uncovering sales workflow pressure points

• Promoted due to strong performance of previous 12 months with additional responsibilities across entire Victorian market Key additional responsibilities include strategy and day to day management, second in charge of Victorian team of 12 staff Selected to be involved in national projects including an active role in the national GTM strategy for the successful launch of Adshel Live, the world's largest digital out of home street furniture network Over achieved on annual state target of $38M Increased SMI share by 2% Identified opportunity to partner with Roy Morgan Helix, resulting in increased revenue nationally and a change to how clients buy Adshel

• Responsible for the Victorian Sales team of 6 Day-to-day management of the team including territory planning, WIP's, market coverage Working closely with the Victorian State Sales Manager to develop and refine strategies to achieve targets, increase share and maximise market potential

• Key responsibilities include team management, winning new business and becoming an International media partner to clients, planning and buying media off-shore Grew revenue by 90%

• Responsible for media agencies including Initiative, Universal McCann, Maxus, ZenithOptimedia Developed a high performing team of four and implemented planning tools Won 80% share of large format outdoor business from client base
• Increased group sales revenue by implementing strategic marketing initiatives and leading a high-performing sales team.

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