Corey Wright

• Managed a successful photography business for 15 years, achieving an annual turnover of $200K+.
• Grew the business from the ground up - initially shooting a handful of weddings per year to consistently booking 50+ weddings annually.
• Cultivated enduring client relationships through effective communication, professionalism, and meticulous attention to detail.
• Successfully managed multiple projects concurrently while upholding stringent deadlines and quality benchmarks.
• Improved workflow efficiency by establishing organized systems for photo editing, archiving, and project management.
• Delivered exceptional customer service by promptly addressing concerns and surpassing client expectations with final products.
• Consistently provided high-quality services for diverse events, enhancing client satisfaction.
• Oversaw pre-production tasks including location scouting, equipment preparation, and creative conceptualization.
• Frequently received positive client feedback for professionalism, creativity, and quality of work.
• Achieved significant business growth through strategic marketing, branding initiatives, and effective client outreach.

• Drove revenue growth by identifying upselling and cross-selling opportunities within existing accounts while maintaining a relentless focus on new business acquisition.
• Increased sales revenue by developing and implementing strategic sales plans, targeting key accounts, and monitoring market trends.
• Implemented robust territory management strategies for optimal resource allocation and maximized coverage of high-potential regions.
• Developed strong relationships with key clients, resulting in long-term partnerships and increased account loyalty.
• Grew an existing client by 170%, making them the 2nd largest advertiser nationally.
• Introduced several new advertisers to the business increasing revenue significantly within the automotive category.
• Introduced first time business from a key target client within the gaming industry.
• Secured new long-term partnerships with high profile retail brands.

• Management of a small digital media team, reporting to the CEO.
• Responsible for generating advertising revenue across 6 specialist websites in the business news and finance category.
• Assist in sales strategy and planning for several new site launches, including sourcing initial media partners prior to launch.
• Forecasting sales and planning advertising budgets for each site and territory (VIC/QLD).
• Business Development through market expansion within existing locations and adding new locations.
• Cross-functional interactions with publishers, marketing, editorial, accounts and operations for smooth execution of advertising campaigns.

As the initial sole Key Account Manager of the Carsales advertising team, MediaMotive, I played a critical role in the launch of the MediaMotive brand into Melbourne’s digital agency landscape.

• Consistently exceeded sales targets by establishing long-term partnerships with major clients.
• Coordinated the onboarding process for new clients, facilitating smooth transitions and seamless integration into existing operations.
• Organized quarterly business reviews to assess progress against goals, identify areas for improvement, and initiate corrective actions as needed.
• Managed a diverse portfolio of clients, balancing competing priorities while maintaining excellent service levels.
• Create and execute corporate marketing communications and sales strategies for the newly created MediaMotive brand.
• Identify and recommend effective delivery of online campaign initiatives for multiple advertising agencies and their clients.
• Define, develop and deliver strategic online advertising solutions for direct clients in the automotive industry.
• Partner with Senior Account Directors to define strategies for increasing revenue and improve efficiency through the application of new and emerging technologies.