Corinne Ikin
Summary
Dynamic Business Development Manager with a proven track record at Performance Health, achieving 7.6% growth in a challenging market.
Proficient in relationship building and strategic planning, I excel in identifying new business opportunities and developing tailored solutions, driving revenue growth. These skills allow me to enhance customer relationships through exceptional service and effective training initiatives.
Proven ability to identify market opportunities and execute strategic initiatives for revenue generation. I'm a collaborative team player with strong focus on achieving results and adapting to dynamic business environments.
Skilled in relationship building, market analysis, and project management.
Overview
10
10
years of professional experience
Work History
Business Development Manager
Performance Health
09.2022 - Current
- Despite an overall National negative 15% result for the 2024 Calendar Year, I personally achieved a pleasing 7.6% Growth in my Hospital Territory.
- Solutions orientated, motivated by enabling individuals to live with independent choice for a safer & more dignified future.
- Increased customer base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Developed tailored solutions for customers based on a deep understanding of their unique pain points, provide solutions to increase growth.
- Established trusted relationships with key decision-makers within my B2B Portfolio of customers, Public Hospitals, Private Hospital Groups & Allied Health Therapists.
- Monitor current market trends and competitor activities to identify opportunities.
- Collaborate with marketing team to create targeted collateral to support a new strategy in pursuit of capturing new leads for the sales pipeline.
- Leverage industry events to network with potential customers generating significant brand awareness and driving new business acquisition efforts.
- Expanded customer base by networking at industry events and leveraging social media platforms.
- Deepen relationships with key customers by facilitating regular business review meetings to ensure satisfaction and identify opportunities for growth.
- Achieve established KPI targets for both Performance Health Sales overall targets as well as individual performance through teamwork and focus on customers.
- Represented Performance Health at Industry conferences and industry events.
- Advocate for continuous improvement & change management to ensure overall growth & Brand Awareness.
- Utilise live sales data to produce reports to identify any potential anomalies illustrating potential decline and new products purchased for growth opportunities.
- Utilise the powerful tool of in-service education & product workshops to promote growth.
- Provide exceptional support & service with attentiveness, accuracy & promptness to provide customer centric service.
- Work in collaboration with Procurement to submit Response to Tenders & Contracts leveraging off my refined skills inherited from previous careers.
Business Development Manager | Clinical Educator
Novis Healthcare
05.2019 - 09.2022
- Approached by General Manager offering me a unique opportunity to utilise my specialised skills in Pressure Care & my vast Hospital experience to implement a Rental Division. With all industry top competitors embracing the rental & delivery service model, it was imperative for the longevity of Novis to enter into this space.
- Preparing for building a rental model from the ground up, thorough planning, cost analysis reports, infrastructure requirements & supply KPIs all had to be consolidated in a submission to the General Manager for approval.
- With mandated non-compete clause preventing me from approaching any established key contacts for 12 months, I used the remaining 6 months to approach new business opportunities & work with IT to develop a purpose built asset management ordering portal for hospitals to raise hires, collections, maintenance service requests with monthly invoices produced and automatically populate in an email to the individual wards Accounts Payable contacts.
- Successfully implemented first Hospital Group Contract for rental of Pressure Preventing Mattress Replacement Systems, seating cushions, heel elevating devices, specialised patient handling lifting & mobility equipment. Mac Health Hospitals. Exceeded the contracted expectations by completing a comprehensive ward by ward/hospital by hospital comprehensive education for ALL staff to learn to use the mattress system including troubleshooting & installing all hospital Nurses Stations and mobile computers with the Novis Online Record Management portal (NORM). All staff trained to use the portal. Completed the negotiated 3 month complete implementation within 10 weeks.
- Negotiated discounted pricing for 200 capital equipment items for bulk group orders.
- Leveraged successful implementation of our first contract to then successfully secure rental contracts with:
- Entire Hunter New England LHD 250 mattresses & 100 cushions on permanent daily consignment.
- Successfully implemented a Novis wide rental division accessible to all hospitals, residential aged care & excitingly now available for all community outpatients.
- Developed an Outpatient Discharge Prescription Order Form to provide to Outpatients. Therapists can place the order online prior to the patient's discharge or the client can request the equipment over the phone or by visiting a Novis Showroom.
- At the time I ended my career with Novis, I established a highly successful rental business that continues to flourish to present day. Annual Rental Revenue at my time of departure was ~$2.8m
NSW Pressure Care Manager/Clinical Educator
Independent Living Specialists
09.2015 - 05.2019
- Invited by National Procurement Manager to to join the Contracts & Tender Project Team - Represented ILS at the HealthShare Product Showcase to secure our Portfolio of equipment on HC19 & CF820.
- Nepean Blue Mountains LHD - Weekly Rentals of x850 Mattresses, x400 cushion, x200 Heel Wedges per Week
- Central Western NSW Regional NSW LHD - x800 mattresses, x320 cushions, x100 heel wedges
- Sydney LHD - x720 mattresses, x390 cushions, x240 heel wedges
- Northern Sydney LHD - x490 mattresses, x125 cushions, x110 heel wedges
- Awarded Pressure Care Contract with the Children's Hospital Network - Randwick & Westmead
- Initiated my Personal Development Project to provide a more tailored, supportive solution to effectively manage heel offloading that is ergonomically contoured & comfortable for patients to achieve greater patient compliance. It was my great pleasure to request the Clinical expertise & product testing by Australia's renowned Tracy Nowicki & she enthusiastically participated in the project. Tracy sits on the board of the International Pressure Injury Prevention Board & collaborates with the other board delegates to implement updates to the Guidelines in accordance to latest evidence-based advancements. After 4 prototypes & an 8 week Clinical Trial in the Prince Charles Hospital in QLD. These cushions are now on the NSW State Contract & are widely prescribed within hospitals - The are approved for multi-patient use with full compliance with infection control policies
- Link to product - https://ilsau.com.au/product/full-double-contour-wedge-premium-covering/
Education
Associate of Applied Science - Registered Nursing
University of Western Sydney
Sydney, NSWSkills
- Team leadership
- Business development and planning
- Relationship building and management
- Strategic planning & Business development
- New business development
- Account management
- CRM management
- Lead generation
- Project management
- Facilitate Training & In-Service Education
- Networking strength
- Proposal writing
- Pipeline management
- Market and competitive analysis
- Territory and account management
- Product dvelopment
Timeline
Business Development Manager
Performance Health
09.2022 - Current
Business Development Manager | Clinical Educator
Novis Healthcare
05.2019 - 09.2022
NSW Pressure Care Manager/Clinical Educator
Independent Living Specialists
09.2015 - 05.2019
Associate of Applied Science - Registered Nursing
University of Western Sydney
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