COURTNEY BAHNEMANN
Summary
I am a highly creative, detail-driven copywriter and content strategist with a strong editorial foundation and a passion for storytelling that connects. With hands-on experience across e-commerce, media, and marketing, I bring a sharp eye for brand voice, SEO-savvy writing skills, and a proven ability to manage high-volume content pipelines. Adept at leading teams, coordinating cross-functional campaigns, and producing content that performs — whether it's a punchy social caption, a long-form blog, or a national magazine feature. I thrive in fast-paced environments, balance creativity with strategy, and love shaping narratives that genuinely resonate with audiences.
Please note that some of my published work and experience appears under my maiden name, Courtney Idstein.
Overview
4
4
years of professional experience
Work History
COPYWRITER
ABI Interiors
05.2023 - 04.2025
- Copywriter for an international interiors e-commerce brand across Australia, New Zealand, and the UK.
- Oversaw workflow distribution and quality control across a team of writers to ensure deadlines and brand consistency were met.
- Acted as the primary point of contact for all company-wide copywriting needs, collaborating closely with marketing, design, and e-commerce teams.
- Conceptualised and authored multiple long-form blog articles per month, optimised for SEO and aligned with seasonal campaigns and brand initiatives.
- Wrote and scheduled social media captions across all three countries, tailoring tone and messaging to resonate with each regional audience.
- Served as the primary editor for website copy, maintaining brand voice and ensuring clarity, consistency, and on-brand storytelling across product pages and landing pages.
- Led copywriting efforts for major brand moments, including product launches, seasonal campaigns, and promotional sales, delivering high-impact content across digital touchpoints.
- Excelled in managing multiple high-volume projects simultaneously, consistently delivering creative, on-brand content in fast-paced, deadline-driven environments.
- Played a pivotal role in shaping the tone of voice for the brand, ensuring all copy aligned with its aesthetic, ethos, and evolving market positioning.
- Applied SEO principles to enhance content visibility and performance across websites, blogs, and social media platforms.
FREELANCE WRITER
Self-Employed
06.2022 - 09.2023
- Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
- Utilised exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content under deadline pressure with an authentic and captivating approach.
DIGITAL CONTENT EDITOR
ARK Media
05.2022 - 05.2023
- Liaised directly with clients to manage and uphold advertising contracts, ensuring all deliverables met expectations and timelines.
- Researched and wrote compelling daily news articles for the education sector, providing timely updates on policy, innovation, and industry trends.
- Authored feature articles across a wide range of industries including early learning, aged care, construction, and property management, tailoring content for both print and digital audiences.
- Co-edited a national B2B property management magazine, overseeing the full editorial cycle from content planning to final proofing of a 150+ page publication.
- Collaborated with graphic designers to ensure layouts met editorial standards and deadlines, while maintaining consistency in tone, structure, and formatting.
- Managed six national industry websites, regularly updating content to reflect the latest news, insights, and client partnerships.
- Coordinated with major collaborators such as Coles and industry sponsors to ensure their contributions were accurate, compliant, and aligned with editorial guidelines.
- Maintained a strong balance between editorial integrity and commercial content, ensuring all copy was engaging, informative, and on-brand.
Internship
Style Magazines
06.2021 - 12.2021
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Developed practical expertise in crafting SEO-optimised content.
- Developed skills in trend research and audience analysis to create timely, relevant listicles that resonated with reader preferences.
Education
Bachelor of Arts - Creative Writing And Literature Studies
Griffith University
QLD06-2022
Skills
- Creative Writing & Storytelling
- Editing & Proofreading
- Creative Campaign Development
- SEO Content Strategy
- Social Media Content Creation
- E-Commerce & Product Copywriting
- Brand Messaging & Tone Development
- Marketing & Advertising Copywriting
- Content Strategy & Planning
- Team Management & Organisation
Portfolio
Social Media
Wrote and managed social captions for ABI Interiors across the Australian and New Zealand markets — https://www.instagram.com/abiinteriors
Blog Features for ABI Interiors
I crafted engaging, SEO-driven content for The Interior Edit — the brand's digital editorial platform. Here are five of my favourites:
- Inspired by Modern Spanish Architecture — Voliere is an Entertainer's Dream
https://www.abiinteriors.com.au/the-interior-edit/inspired-by-modern-spanish-architecture-voliere-is-an-entertainers-dream/
- Our Top Predicted Interior Design Trends for 2025
https://www.abiinteriors.com.au/the-interior-edit/our-top-predicted-interior-design-trends-2025/
- Sabo Skirt Co-Owner's Mediterranean-Style Home Blends Greek Architecture with Brisbane's Subtropics
https://www.abiinteriors.com.au/the-interior-edit/co-owner-of-sabo-skirts-modern-mediterranean-style-house-infuses-greek-architecture-into-the-landscape-of-brisbanes-holland-park-west/
- How to Incorporate the Barbiecore Trend Into Your Home
https://www.abiinteriors.com.au/the-interior-edit/how-to-incorporate-the-barbiecore-trend-into-your-home/
- 10 Biophilic Design Principles to Reconnect and Ground Your Space
https://www.abiinteriors.com.au/the-interior-edit/10-biophilic-design-principles-to-reconnect-and-ground-your-space/
Full Blog Archive
https://www.abiinteriors.com.au/the-interior-edit/author/courtney-idstein/
Additional Published Work
I've also contributed lifestyle, hospitality, and education features for platforms like Style Magazines and Education Daily:
- Granddad Jack's Distillery Opens in Albion
https://stylemagazines.com.au/eat-drink/granddad-jacks-albion/
- Gold Coast's Best Rooftop Bars
https://stylemagazines.com.au/eat-drink/gold-coast-best-rooftop-bars/
- Taste Port Douglas Food Festival
https://stylemagazines.com.au/whats-on/taste-port-douglas/
- The Brisbane Schools Facing Discrimination Claims
https://educationdaily.au/parents/the-brisbane-schools-facing-discrimination-claims-640/
- Universities Crack Down on South Asian Students
https://educationdaily.au/general/universities-crack-down-on-south-asian-students-882/
- How to Navigate the Culture Shock of Going to Uni
https://educationdaily.au/technology/navigate-the-culture-shock-of-uni-342/
Timeline
COPYWRITER
ABI Interiors
05.2023 - 04.2025
FREELANCE WRITER
Self-Employed
06.2022 - 09.2023
DIGITAL CONTENT EDITOR
ARK Media
05.2022 - 05.2023
Internship
Style Magazines
06.2021 - 12.2021
Bachelor of Arts - Creative Writing And Literature Studies
Griffith University
Similar Profiles
Tyra YoungTyra Young
Outbound & Logistics at ABI InteriorsOutbound & Logistics at ABI Interiors
Sam BennettSam Bennett
Technical Specialist at Abi Interiors PTY LTDTechnical Specialist at Abi Interiors PTY LTD
YONGSHAN OUYONGSHAN OU
Coordinator at ABI FI CORPCoordinator at ABI FI CORP