Courtney Oehms
Melbourne,VIC
Summary
I am a passionate professional driven to create effective marketing strategies and campaigns to drive company growth in alignment with values and vision. I consistently deliver timely and effective marketing programs to promote awareness of the products and brand I represent. I am a strategic and innovative professional, well-versed in media marketing and brand promotion in an ever evolving market. Excelling at translation from data to creative vision is a natural skill, proving myself as an active forward thinker. My passion for communication personally and through digital media is a forefront talent in my professional career.
Overview
3
3
years of professional experience
Work History
Marketing Coordinator
Paper Republic
01.2023 - Current
- Planned and executed internal and external marketing events, in alignment with goals and targets.
- Exported and re-configured Online sales from an outdated WordPress WooCommerce platform, and streamlined a market-driven curated product selection to a new Shopify site. Independently executed with a 5000+ product inventory.
- Increased CPC conversion by 18% through high-intent sales channeling, and insightful trend understanding.
- Direct liaison to CEO and director, translating business analytics into digestible conversation.
- Boosted brand awareness with target customer demographics through social, print, and email campaigns.
- Developed knowledge of products manufacturing processes, makes, materials, and desires behind design from a wholesaler and customer perspective.
- Composed daily posts for social media and built a corporate presence on Instagram, Facebook, and TikTok. Created and managed social media campaigns to increase brand engagement and persona.
- Boosted online sales by 42% within a 6 Month period, through Ads spend redirection, brand identity growth, EDM development and audience data analysis.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Sole management of domain, licencing, website and eCommerce presence.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
- Re-branded to accurately align within the current market. Using competitor research to further develop all aspects of the business towards a specified market and intention sales.
- Researched, monitored and analyzed market trends, customer insights, and competitors to exercise strategic decisions.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Social Media Marketing Specialist
Freelance
06.2020 - 04.2023
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Presented engaging style and market trend analysis to 5+ clients in varying industries at any given time.
- Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Trafficked advertisements to target audience using specific algorithms for focused exposure.
Logistics Coordinator
Toll Personnel
07.2022 - 01.2023
- Generated documentation and information required for customer shipments.
- Offsider at multiple locations, from express air freight, to Dock shipments travelling interstate and Internationaly.
- Conducted investigations to resolve issues related to logistics and cargo movements.
- Scheduled and coordinated truck, ship and air transport to maximize productivity and maintain organized calendar.
- Generated monthly performance reports to track and analyze shipping trends.
- Monitored performance of logistics operations to identify areas for improvement.
Education
Advanced Certificate of Fashion - Fashion
National Fashion College
Sydney, NSWBachelor of Design - Fashion Design
Whitehouse Institute of Design
Melbourne, VICHigh School Diploma -
Salesian College
Sunbury, VIC12.2019
Advanced Certificate - Digital Arts
Kangan Institute
Melbourne, VIC12.2019
Certificate - Google Analytics Academy
Google
Remote07.2021
Certificate - Digital Marketing
HubSpot Academy
Remote03.2022
Skills
- High attention to detail
- Design Mock-Ups
- Trend tracking
- Thorough and personable communication skills, personally and digitally
- Copywriting and Operations Management
- Creative Direction
- Analytical translations into creative direction
- Consumer Buying Habits
- Web Site Content and Online store builds
- Search Engine Marketing, Search Engine Optimisation
- Digital Media Strategy
Timeline
Marketing Coordinator
Paper Republic
01.2023 - Current
Logistics Coordinator
Toll Personnel
07.2022 - 01.2023
Social Media Marketing Specialist
Freelance
06.2020 - 04.2023
Advanced Certificate of Fashion - Fashion
National Fashion College
Bachelor of Design - Fashion Design
Whitehouse Institute of Design
High School Diploma -
Salesian College
Advanced Certificate - Digital Arts
Kangan Institute
Certificate - Google Analytics Academy
Google
Certificate - Digital Marketing
HubSpot Academy
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