Courtney Smith
Pimpama,QLD
Summary
Dynamic marketing professional with proven success in enhancing brand awareness and customer engagement at Tangalooma Island Resort. Expert in social media and content creation, coupled with exceptional communication skills. Demonstrated ability to lead teams and multitask effectively. Known for creative ideas based on current trends and a strong understanding of digital platforms like TikTok and Instagram.
Overview
6
6
years of professional experience
Work History
Marketing Assistant
Tangalooma Island Resort
12.2023 - Current
- Created dynamic and engaging content for Facebook, Instagram, LinkedIn and TikTok that delivered a cohesive, on-brand message, that is instantly recognisable and consistent across all channels.
- Updated spreadsheets with statistical, financial and non-financial information.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
- Amplified social media reach, creating engaging visual assets such as infographics and videos for widespread distribution.
Travel Consultant
Flight Centre Travel Group
07.2021 - 12.2023
- Built strong relationships with clients through exceptional communication and personalised service.
- Maintained accurate records of bookings, payments, and client information for smooth operations and future reference.
- Managed complex itineraries for trips, balancing client preferences with logistical constraints.
- Addressed unforeseen issues during trips by coordinating alternative arrangements or providing support as needed.
- Handled sensitive information with professionalism and discretion.
- Kept up-to-date of all airline rules and industry standards when scheduling travel arrangements.
Customer Service Assistant Supervisor
Goldsteins Bakery
12.2018 - 07.2021
- Enhanced customer satisfaction by addressing and resolving complex issues in a timely manner.
- Mentored junior staff, resulting in increased productivity.
- Maintained focus during busy times and delegated tasks to employees to keep business running smoothly.
- Implemented daily operating procedures to keep store clean, adequately stocked, and well-organized.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
Education
Bachelor Of International Tourism And Events - Tourism, Events, Hotel Management And Marketing
Griffith University
QLD11.2021
Year 12 Graduate -
Upper Coomera State College
Upper Coomera, QLD11.2017
Skills
- Customer engagement
- Social media platforms
- Organisation, prioritising, and multi-tasking
- Team collaboration yet ability to work independently
- Marketing strategies
- Excellent communication skills, both written and verbal
- Project coordination
- Flexible and adaptable
- Content scheduling
- Email marketing
- Punctual and reliable
- Trend tracking
- Creative
- Strong understanding of social media channels including TikTok, Instagram and Facebook
Timeline
Marketing Assistant
Tangalooma Island Resort
12.2023 - Current
Travel Consultant
Flight Centre Travel Group
07.2021 - 12.2023
Customer Service Assistant Supervisor
Goldsteins Bakery
12.2018 - 07.2021
Bachelor Of International Tourism And Events - Tourism, Events, Hotel Management And Marketing
Griffith University
Year 12 Graduate -
Upper Coomera State College
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