Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Courtney Walder

SHEPPARTON,Victoria

Summary

Experienced Sales and Operations Professional with over 18 years of success in the media industry, specialising in audio and television.


Proven expertise in optimizing processes, driving sales performance, and enhancing operational efficiencies. Skilled in team leadership, coaching, and mentoring to foster high-performing, collaborative environments.

Adaptable to changing business needs, ensuring reliability and consistency while leveraging data analysis, CRM systems, and strategic planning to deliver impactful results.

Recognized for achieving operational goals, streamlining workflows, and continuously developing winning sales teams.


Currently seeking a new opportunity that not only challenges me but also allows me to contribute to business growth. Eager to apply my skills in a dynamic environment where I can drive success and support long-term development.

Overview

20
20
years of professional experience

Work History

Sales & Operations Manager

Southern Cross Austereo
11.2023 - Current
  • Analyzed sales metrics to identify trends, opportunities, and areas for improvement in the overall operations strategy.
  • Championed continuous improvement by conducting regular reviews of internal processes to drive efficiency gains.
  • Worked closely with finance department to set realistic budgets for sales initiatives while monitoring expenses diligently throughout fiscal year periods.
  • Motivated team members by offering constructive feedback during regular one-on-one sessions that foster personal growth.
  • Increased sales revenue by streamlining the sales operations process and implementing effective strategies.
  • Managed a team of sales professionals, ensuring consistent performance and achievement of targets.
  • Enhanced customer experience by addressing service issues promptly and professionally, resolving concerns efficiently.
  • Developed strong relationships with key clients, leading to increased customer satisfaction and retention rates.
  • Assisted in the development and execution of successful marketing campaigns, increasing brand awareness and generating leads.
  • Collaborated with cross-functional teams, resulting in improved communication and coordination between departments.
  • Reduced operational costs through the identification and elimination of inefficient processes and practices.
  • Provided comprehensive training programs for new hires, ensuring rapid onboarding and skill development.
  • Initiated mentorship program within sales department, fostering culture of continuous improvement and knowledge sharing.
  • Streamlined communication channels between sales and product development teams, leading to quicker resolution of customer feedback issues.
  • Enhanced sales proposal process, making it more efficient and increasing win rate for new business pitches.
  • Boosted overall sales results by restructuring sales incentive program to better motivate team.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Built relationships with customers and community to establish long-term business growth.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Managed accounts to retain existing relationships and grow share of business.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Managed revenue models, process flows, operations support, and customer engagement strategies.

General Sales Manager (Caretaker General Manager)

Southern Cross Austereo
04.2020 - 11.2023
  • I have a proven record in selling tailored and creative advertising solutions
  • Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
  • Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
  • Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
  • Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
  • Streamlined communication channels between sales, marketing, and customer service departments to ensure a cohesive approach to business development.
  • Upheld company policies and implemented standards fairly.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong customer relationships.
  • A passion for coaching, developing, and mentoring high-performing salespeople
  • An ability to build and nurture relationships with internal and external stakeholders
  • A focus that is commercially minded and strategic, which can deliver both long- and short-term strategies and results
  • Outstanding negotiation, interpersonal, and presentation skills
  • Self-efficiency – to drive my own success as well as engaging and motivating others to do the same
  • Strong knowledge of the media landscape and a passion for the industry
  • At SCA we collaborate, take initiative, maximize creativity, have courage and act with integrity, something which I believe I have demonstrated throughout my career especially over the past 18 months
  • Developed and implemented comprehensive salesperson training program.
  • Cultivated a positive work environment that motivated staff members to exceed individual and team goals regularly.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Analyzed market trends to adjust sales forecasts accordingly, ensuring inventory levels met fluctuating demand patterns.
  • Enhanced customer satisfaction by delivering personalized service and addressing concerns in a timely manner.
  • Mentored junior staff members, fostering professional growth and development within the organization''s talent pool.
  • Expanded market share with proactive prospecting and lead generation efforts to identify new business opportunities.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Attended industry events and conventions to expain sales opportunities.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Built relationships with customers and community to establish long-term business growth.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.

Account Manager

Southern Cross Austereo
12.2013 - 02.2020

General Sales Manager - Retail Sales Manager

Southern Cross Austereo
08.2010 - 11.2013

Account Manager

Southern Cross Austereo
06.2010 - 08.2010

Account Manager

Southern Cross Austereo
07.2007 - 06.2010

Entertainment, Marketing and Social Media Manager

Aussie Hotel
01.2018 - Current
  • As the Entertainment, Marketing and Social Media Manager I am responsible for management of for the entertainment team, management of performances, events and artists and critical analysis of entertainment-related systems
  • Booking suitable acts / artists in line with inhouse requirements & ratios
  • Contract negotiation
  • Artist liaison
  • Monitoring of the entertainment costs against the budget
  • Analysis of event performance
  • Management of the AV & Audio team & their costs
  • Seeking out R&D opportunities for side events, govt grants, sponsorship etc
  • Evaluate number of performance nights per year to increase/decrease accordingly
  • Foster high team morale and productivity
  • Complete ad-hoc administrative or associated tasks as directed
  • Along with management of the Hotel’s social media platforms and overseeing all staff whilst on duty

Beauty Therapist

Various
10.2004 - 06.2007

Sales & Operations Manager

Southern Cross Austereo
07.2007 - Current

Education

MBA - Leadership & Management

Deakin University
Melbourne
06-2024

Radio Sales Management Course -

Australian Film Television And Radio School
Sydney, NSW
01.2011

Diploma of Beauty Therapy & IPL and Laser Safety -

Australian College of Hair Design and Beauty
01.2004

Responsible Service of Alcohol Responsible Service of Gaming Plus all updates -

Victorian Gambling and Casino Control Commission
01.2003

Skills

  • Operations management
  • Sales operations
  • Client relationship management
  • Staff training and development
  • Business intelligence
  • Sales process optimiasation
  • Sales technology
  • Sales analytics
  • Change management
  • Budgeting and expenditures
  • Consultative selling techniques
  • Interdepartmental collaboration

Interests

Passionate about balancing physical health with mental and emotional wellness I do this through gym workouts, hiking, yoga, pilates


Traveling to new areas, where you can explore all that region has to offer Landmarks, cultural attractions and of course enjoy the local cuisines


Timeline

Sales & Operations Manager

Southern Cross Austereo
11.2023 - Current

General Sales Manager (Caretaker General Manager)

Southern Cross Austereo
04.2020 - 11.2023

Entertainment, Marketing and Social Media Manager

Aussie Hotel
01.2018 - Current

Account Manager

Southern Cross Austereo
12.2013 - 02.2020

General Sales Manager - Retail Sales Manager

Southern Cross Austereo
08.2010 - 11.2013

Account Manager

Southern Cross Austereo
06.2010 - 08.2010

Sales & Operations Manager

Southern Cross Austereo
07.2007 - Current

Account Manager

Southern Cross Austereo
07.2007 - 06.2010

Beauty Therapist

Various
10.2004 - 06.2007

Diploma of Beauty Therapy & IPL and Laser Safety -

Australian College of Hair Design and Beauty

Responsible Service of Alcohol Responsible Service of Gaming Plus all updates -

Victorian Gambling and Casino Control Commission

MBA - Leadership & Management

Deakin University

Radio Sales Management Course -

Australian Film Television And Radio School

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Courtney Walder