Craig Dykes

• Various roles at Victoria's premium venue's and events including the Formula 1 Grand Prix, Moto GP and Australian Open

• Roles include customer service, ticketing, monitoring crowd behaviour, and providing directions, venue, and event information to ensure guests have an amazing experience

• Develop an education-based client portfolio from 0 to $ 2 million dollars in revenue in 3 years

• Led, developed and managed several Independent and Catholic Schools arrest declining student numbers via various identification of issues and marketing activities

• Led, developed and managed several Independent and Catholic Schools to improve student numbers via research, writing and implementing marketing strategies

• Manage market research campaigns to identify areas of concern including demographics, subject offerings, competitor analysis and prospective student drivers

• Led, developed and managed communication activities for current students and alumni

• Manage all facets of production from the creative through to distribution of all marketing stimulus including above and below the line products

• Assist in developing online tools such as websites, SEO products, social media and enquiry tracking tools and databases • Manage photoshoots including still, drone and augmented reality products

• Manage the production and installation of signage to support brand initiatives

• Manage the production both locally and internationally of products to support branding such as uniforms and promotional products.

• Develop a supplied client base to suit the ideal product and service demographics of Officeworks

• Support the Office Products team via the introduction of print and related products to their client base

• Meet monthly / yearly sales and margin targets

• Embrace a retail focus by building relationships with store networks

• Utilise and maintain Officeworks CRM tool Salesforce

• Develop and present a monthly / quarterly / yearly Business Plan • Achieve set KPI’s such as call targets.

• Develop a client base from $ 0 start up to suit the ideal product and service demographics of Mystique with an agreed Nett Profit • Develop, implement and manage a sales strategy in order to achieve the agreed budget requirements

• Research and implement new client attraction strategies

• Manage a portfolio of clients in terms of product development, project management and relationship development to ensure maximum expenditure is extracted

• Project manage products produced for the client base both internally and externally of the organisation

• Present to all levels within a client new ideas and concepts that will improve their business utilising our products and services

• Assist other sales staff with their presentations

• Identify and respond to tenders that best suit the product and service mix of Mystique

• Generated new business with marketing initiatives and strategic plans.