Craig Holland

25 + years of experience in Retail, Product Development Wholesale, Merchandising, Training, Leadership and Mentoring. Collaborate and create a focus on products that meet the needs and preferences of customers and consumers in different regions and segments. Leverage my skills alongside my team in merchandising strategies, retail category management, and market research to design and optimise products that align with the brand's vision and values. My focus is to deliver products and offers that are profitable, sustainable, and competitive. I am passionate about developing innovative products and solutions that enhance the customer experience and drive growth. Factories and sourcing are also my greatest passion as I work in partnership to achieve the best possible outcomes in quality, price and timing. Responsible for creating and executing strategies for increasing sales, building brand awareness, and driving profitable growth for a retail business. This involves developing a product assortment, pricing strategy, marketing campaigns, visual merchandising displays, and inventory placement. Tracking sales data and trends, analysing customer feedback, and adjusting strategies to meet business goals. I believe to succeed NOW you need to be ON TREND and have an eye for innovation and advance understanding of consumer needs within any segment of the market.

• Researching the best of the best in product (Any category)
• Golf
• Gym
• Spending time with family and friends