Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

CRAIG JONES

Moorland

Summary

Experienced with regional sales management, consistently exceeding sales targets and driving market growth. Utilizes strategic planning and team leadership to maximize performance and effectiveness. Track record of building strong client relationships and implementing successful sales strategies.

Overview

36
36
years of professional experience

Work History

Area Sales Manager

Rocket Tools
08.2011 - 05.2025
  • I have built a great bond with my customers over the 13 years
  • Servicing customers between Bulahdelah and Woolgoolga
  • Invoicing and quoting
  • Problem solving
  • Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
  • Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
  • Built lasting relationships with clients through outstanding customer service interactions.
  • Expanded market share through effective prospecting, lead generation, and negotiation skills.
  • Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
  • Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
  • Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
  • Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies accordingly.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
  • Collaborated with clients and distributors to create and promote new products.
  • Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Established strong relationships with key clients, resulting in increased customer retention and satisfaction.

Onsite Welding and Engineering Services
11.2008 - 08.2011
  • Refurb of overhead cranes at Delta Electric
  • Onsite welding
  • Workshop jobs as required
  • Ph 0401636324

SJ Metal Fabrication
03.2008 - 11.2008
  • Welding and fabrication work on construction sites in Sydney
  • Installing prefabricated steel work
  • Aluminium handrails at Grafton treatment plant
  • Aluminium walkway platforms

Workshop Manager

Alloy Magic
03.2005 - 11.2005
  • Customer relations both on the phone and in person
  • Quoting and booking in work
  • Dealing with sales reps
  • Fabricating and invoicing finished work
  • Delegation of work to other employees
  • Ordering stock
  • Teaching an apprentice
  • Ph 02 43253360 mobile 0421251822

Fabrication Manager

Recreational Car Accessories
01.2000 - 03.2005
  • Customer relations both on the phone and in person
  • Ordering and selling of products and materials
  • Quoting work and booking in work
  • Dealing with sales reps
  • Fabricating and invoicing finished work
  • Teaching an apprentice
  • Retired owner Phil Christie ph 0439670555

Welder / Fabricator

Mr Alloy
06.1996 - 11.1999
  • Welding and fabricating products out of aluminium, stainless steel and steel.

Security Guard

Elite Security
08.1997 - 10.1999
  • In charge of security for surf rock nightspot northern beaches, Sydney.
  • Security guard in night clubs
  • Worked at major music concerts in Sydney

Security Guard

Central Coast Security
03.1996 - 08.1997
  • Working in night clubs as a security guard

Brisbane Water Stainless Steel
02.1996 - 06.1996
  • Contract welding and fabrication at center point tower Sydney
  • Stainless steel handrails

Brooker Boats
08.1995 - 02.1996
  • Welding aluminium boat

Welder / Fabricator

Recreational Car Accessories
01.1994 - 07.1995
  • Aluminium and steel welding and fabricating
  • Bull bars
  • Ute racks
  • Roof baskets

Apprentice Sheet Metal Worker / Welder

Professional Aluminium
11.1989 - 12.1993

Education

Trade Certificate - Sheet Metal Trade Course

Tighs Hill Tafe
01.1992

Tig Welding Course

Gosford Tafe

Skills

  • In-person and phone customer interaction
  • Forklift and vehicle operation skills
  • Sheet metal fabrication
  • Effective relationship management
  • Territory management
  • Partnership development
  • Account monitoring
  • Leads prospecting
  • Competitor analysis
  • New account development
  • Cold calling
  • Sales presentation
  • Territory and account management

Accomplishments

  • I have 13 years of sales in the industrial products field
  • I have 19 years trade experience in aluminium, stainless steel and steel fabrication and welding Inc mig and tig
  • I have 6 years management experience of a fabrication business

Timeline

Area Sales Manager

Rocket Tools
08.2011 - 05.2025

Onsite Welding and Engineering Services
11.2008 - 08.2011

SJ Metal Fabrication
03.2008 - 11.2008

Workshop Manager

Alloy Magic
03.2005 - 11.2005

Fabrication Manager

Recreational Car Accessories
01.2000 - 03.2005

Security Guard

Elite Security
08.1997 - 10.1999

Welder / Fabricator

Mr Alloy
06.1996 - 11.1999

Security Guard

Central Coast Security
03.1996 - 08.1997

Brisbane Water Stainless Steel
02.1996 - 06.1996

Brooker Boats
08.1995 - 02.1996

Welder / Fabricator

Recreational Car Accessories
01.1994 - 07.1995

Apprentice Sheet Metal Worker / Welder

Professional Aluminium
11.1989 - 12.1993

Tig Welding Course

Gosford Tafe

Trade Certificate - Sheet Metal Trade Course

Tighs Hill Tafe

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CRAIG JONES