Craig Lidstone
Adelaiide ,SA
Summary
Dynamic Sales Director with a proven track record within multiple senior sales management roles. Excelling in contract negotiation and revenue growth. Expert in training and coaching teams to achieve sales goals, while implementing strategic plans that enhance client acquisition and retention. Recognised for improving profit margins through effective budget management and market analysis.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Sales Director
Packwise Trading Own Business
Adelaide , S.A
09.2023 - Current
- Direct Sourcing Business in China.
- Supplied Packaging Distributors and Retail Chains.
- Developed and implemented strategic sales plans to increase customer base and ensure customer retention.
- Created reports summarizing monthly performance results against established goals.
- Negotiated contracts with potential clients while maintaining a focus on profitability objectives.
- Established and maintained relationships with key customers to identify new business opportunities.
- Implemented sales programs by developing field sales action plans.
- Participated in trade shows and industry conferences to network and promote products.
Sales Director
Noarpack Own Business
Adelaide , S.A
09.2017 - 09.2023
- Family business owned and operated.
- Employed 10 staff, sold to focus on the import supply chain.
- Negotiated contracts with potential clients while maintaining a focus on profitability objectives.
- Developed and implemented strategic sales plans to increase customer base and ensure customer retention.
- Created reports summarizing monthly performance results against established goals.
- Conducted market research to identify industry trends, pricing strategies and competitive landscape.
- Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
- Established and maintained relationships with key clients to ensure high levels of satisfaction and repeat business.
- Conducted market research and reported on competitors.
Regional Sales Manager
Detpak
Adelaide , S.A
03.2016 - 09.2017
- Maintained accurate records of all sales activities including leads generated and closed deals.
- Monitored competitor activities and analyzed pricing trends in the region.
- Negotiated contracts with distributors, vendors, retailers. in the region.
- Developed strategies and plans for regional sales growth.
- Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
- Organized trade shows, exhibitions, and other events to showcase products.
- Collaborated with product development team to create new products tailored to local markets.
- Led, coached and developed employees to achieve sales goals.
- Held weekly meetings with each representative to talk one-on-one, resolve issues and provide tailored training.
- Conducted market research and reported on competitors.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
Business Manager
Biopak
Adelaide , S.A
01.2014 - 12.2015
- Researched competitive landscape in order to develop strategic plans that would provide a competitive advantage over competitors.
- Negotiated pricing agreements with vendors and suppliers based on organizational needs.
- Ensured compliance with industry regulations and company policies.
- Monitored inventory levels of supplies needed for daily operations and ordered additional items when necessary.
- Negotiated contracts and agreements with suppliers, vendors, and partners to optimize costs.
- Facilitated change management initiatives to adapt to market changes and organizational needs.
- Monitored progress by establishing plans, budgets and measuring results.
National Business Development Manager
Bunzl Australia
Adelaide , S.A
01.2011 - 12.2013
- Developed and implemented a strategic plan for national business growth.
- Negotiated contracts with customers ensuring mutually beneficial outcomes for both parties.
- Conducted competitor analysis to identify strengths, weaknesses of products, services offered by competitors.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Resolved customer complaints regarding sales and service.
Sales Manager
Detpak
Clayton, Vic
03.2008 - 12.2011
- Organized trade shows, events, roadshows to promote products, services among potential customers.
- Developed relationships with key customers and partners to build a strong network and maximize sales opportunities.
- Regularly interacted with clients over phone or email in order to provide information about products and services being offered by organization.
- Maintained accurate records of all sales activities including number of calls made, presentations delivered, orders taken.
- Collaborated with marketing team to create promotional materials such as brochures, flyers, product catalogs, for effective promotion of products and services.
- Assigned tasks to individual members of the regional sales teams according to their strengths and weaknesses.
- Negotiated contracts with vendors for procuring necessary equipment required for conducting trade shows and events.
- Supervised sales strategy, training, team structure, and communication of regional sales program.
- Led, coached and developed employees to achieve sales goals.
- Hired and motivated high-performing sales team.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
Education
High School Diploma -
Woodville High
Adelaide 12-1991
Skills
- Contract negotiation
- Budget management
- Training and coaching
- Business development
- Client acquisition
- Deal closing
- Sales team training
- Revenue growth
Accomplishments
- Detpak Salesperson of the Year twice
- Bunzl Sales Professional of the year, highest revenue growth
Certification
- Sales Management Cert 3 Adelaide Uni
Timeline
Sales Director
Packwise Trading Own Business
09.2023 - Current
Sales Director
Noarpack Own Business
09.2017 - 09.2023
Regional Sales Manager
Detpak
03.2016 - 09.2017
Business Manager
Biopak
01.2014 - 12.2015
National Business Development Manager
Bunzl Australia
01.2011 - 12.2013
Sales Manager
Detpak
03.2008 - 12.2011
High School Diploma -
Woodville High
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