CRAIG MARANGONI

Full P&L responsibility and significant accountability managing sales and operational activities across two branches located in Kununurra and Perth

• Oversee daily operations of all staff including workshop and support personal
• Implement and enforce company policies and procedures, ensuring compliance
• Organise and administer all hire enquiries and hire contracts
• Preparation and pricing of tenders
• Manage CRM, track hire sales activities, and seek improvement customer conversions
• Drive business growth through all forms of marketing including social media, cold calling and maximising growth of existing customer base
• Control department budgets, rental & sales targets, and inventory management
• Lead key account management and relationship building with customers, prospects, and suppliers
• Ensure health and safety protocols are followed across the department

• Secured WA distribution rights for Landini tractors, Kato excavators, Weycor compaction equipment and wheel loaders drawing on already established key industry relationships to successfully import new equipment into an already highly competitive market
• Carry out market research to import correct specification machines to suit Western Australian market
• Carry out market research to find correct price point and maximise possible margin
• Organise initial intergration of parts and service of above franchises into our existing parts and service teams

• Recognised as one of the Top Twenty Dealers in the world by AGCO and Dealer of the Year, Australia by AGCO Australia
• Hire, train, and assist staff to drive high-performance in customer interactions, hire sales conversions, and trade-ins
• Preparation and pricing of tenders
• Manage CRM, track capital sales
• Drive business growth through marketing, prospecting, and customer visits
• Lead key account management and relationship building with customers, prospects, and suppliers
• Increased regional sales and margins by implementing strategic marketing plans and nurturing key client relationships.
• Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
• Conducted product demonstrations and presentations to potential clients to capture more sales.
• Implement internal procedures between sales, service and parts departments