Craig Marsh

• Evaluate UHNW client philanthropy needs and expectations.
• Create a giving plan in collaboration with client legal and accounting advisors.
• Review relevant charities in desired fields; including interviewing charities for relevant opportunities, governance, administration management, ACNC compliance and importantly impact. Agree reporting and giving proposal.
• Recommend best practice charities based on giving plan and efficiency review.
• Monitor charity donation impact and reporting

I co-established C3 Content P/L after an advertising and media corporate career to assist organisations to improve their written communications and engagement assets targeted at staff, customers, members and/or the public. My role in the company was to create the value proposition, build a team, identify the ideal prospects to approach and propose business to. Once clients were contracted my role was to strategically expand revenue and engagement within these companies to ensure a contract extension before the completion of the encumbency term.

Our key point of difference to competitors was we understood our clients business verticals and where their opportunities existed.

We produced unique content for websites, custom magazines for members and customers, proprietary research indexes such as the Company Director Sentiment Index (Bi-annual) and The Australian Ethics Index (Annual) and milestone events.

• HIGHLIGHTS
• Secured ongoing contracts with: Australian Institute of Company Directors, Chartered Accountants Australia, ASX, FINSIA, Westpac, The Governance Institute, Sydney Airport Corporation, Kaplan, Sony Electronics.
• Sentiment indexes-Conceptualised, developed, sold brand sponsorship and research with IPSOS - Directors Sentiment Index (AICD) and Australian Ethics Index (Governance Institute Australia). These indexes were developed to fill big gaps in the national research narrative and to present powerful content alignment and positioning for the sponsors. In both cases these indexes were and still are the number one media tool for the AICD and GIA.
• Oversaw a successful and highly profitable organisation for 20 years.
• Was seconded to AICD for a 3 year stint as National Partnerships Manager responsible for selling National and International Conferences and elite NFP and ASX Forum events. Sold out all events (25 p.a) for 3 years.
• Was seconded by FINSIA for 4 months to as Membership Manager to oversee and improve membership value proposition and to create and host their State Executive and various Commitee round tables.
• Employed 8 FT and 30 Freelance staff

• The main task of this role was to create sustainable financial support of the Institutes operating costs and growth strategy through the creation of a Philanthropy strategy and department.
• Developed whole of business multi-stage philanthropy three year strategy and budget comprising UHNW, Corporate, Foundations & Trusts, Family offices, Iconic events, Retail giving and Bequests.
• Engaged and collaborated with University partnerships to understand the work of a broad variety of medical researchers to understand their opportunities and financial needs.
• Established a philanthropy culture through mentoring staff at all levels by fostering open communication channels and empowering employees to voice their ideas.
• Integrated the Marketing department into Philanthropy department to improve go to market tactics and communications.
• Reported to CEO and was a member of Management Executive Committee.
• Resigned due to an issue with ethics and governance

• HIGHLIGHTS
• Successfully presented budget to board for approval and implementation.
• Conceptualised presented and contracted "The Ingham" a community thoroughbred race day in partnership with racing NSW where all proceeds were donated to The Ingham Institute in perpetuity. Proceeds in excess of $1.5m p.a.
• In collaboration with Inglis Ltd I built an UHNW annual Easter lunch event in the Inglis auction rooms for 500 people at $1k per seat. Donations and charity auction items returned $900K nett. This was $400k over budget. Brought my relationships with Matt Moran and Penfolds to contribute to the event and branding.

• The role was to establish and grow corporate philanthropy specifically in order to provide funds for drought relief to farmers. This relief was primarily stock fodder (Buy A Bale), water and regional mental health counsellors.
• Optimized sales pipeline management by implementing CRM software system.
• Delivered engaging presentations at industry events, showcasing company''s products and services.
• Created and implemented impact reporting and editorial related to company giving for their annual report s.
• Initiated collaborative ventures between Rural Aid and large 'for purpose' focussed companies. (Woolworths, Reckitts, CBA, Nine Network, NAB, Evolution Mining, Coolmore, Qantas, Morgans Financial, Toyota etc.)
• Conducted regular regional media interviews in radio, television and press.
• Presented 2 x 3 hour Nation fundraisers live and pre-recorded television with the Nine Network.
• Built new strategic relationships for Rural Aid to deliver enhanced services and to smooth nation disaster cycle revenue. (Reckitts, Coles, Herald & Weekly Times, Ronald McDonald House, National Regional Counsellor strategic plan, Hydropanels - Source Global)
• Liaised across Marketing and Communications, Operations, and Finance departments
• Reported to CEO and made numerous board presentations (Mental Health Counselling plan, Co-Op product partnership Plan, Philanthropy budget)
• Arranged CEO's to visit aid dispatch in the field to demonstrate impact. (CEO's; Woolworths, CBA, NAB,)
• Grew reach into subsidiaries of sponsors (NAB Institutional Bank, CBA Agri & Business Bank, CBA Foundation,

• HIGHLIGHTS
• Generated $10M of which $3M p.a. recurrent
• Executed installation of Australia's first Hydropanels drought proofing schools in regional Queensland and NSW.
• Negotiated 2 annual 3 hour broadcast fundraisers with Nine Network
• Media and product partner (% donation per product sold) of Finish (Reckitts), Vetta Pasta (Rinoldi), Nudie Juice.
• Delivered 350 small 1000 litre water tanks to Cobargo district bushfire victims courtesy of a donation from Herald & Weekly Times.

My client, Australian Institute of Company Directors, seconded me to this role for an initial 6-month period. They had difficulties with their internal sales of elite events, education products and the management of their corporate partnerships. I was retained for 3 years in total and resigned the position to concentrate on my business C# Content Pty Ltd.

• HIGHLIGHTS
• Resolved conflict and issues with disgruntled partners
• Created a new client focused value proposition
• Established a deliverable sales pipeline
• Sold all inventory in first year on multi-year contracts
• Wrote over $1M in revenue each year
• Completed my final year with revenue of $1.8M after increasing rates.
• Worked collaboratively across Finance, Marketing & Events, Communications, and Education Departments as well as with CEO and Senior Directors

• Group Account Director - FNL Advertising - 1.5 years
• General Manager Publishing – Vivendi S.A. and J.C Decaux S.A - 3 years
• Publishing Director - Text Media Ltd - 5 years
• State Manager - Buspak Advertising Group - 5 years