Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Craig Mendel

Sydney,NSW

Summary

Dynamic CEO with a proven track record at My Furniture Store, driving innovative product development and strategic planning. Expert in financial analysis and customer service, I successfully exceeded sales goals while enhancing operational efficiency. My strong negotiation skills and effective communication fostered collaboration, resulting in improved brand visibility and customer satisfaction.

Overview

24
24
years of professional experience

Work History

CEO

My Furniture Store
Sydney, NSW
06.2012 - 02.2025
  • Introduced innovative approaches that improved efficiency while reducing costs.
  • Created and designed new products for sales both in store and online.
  • Maintained open communication channels between departments to maximize efficiency and productivity.
  • Monitored budgetary expenditures across multiple departments to ensure fiscal responsibility.
  • Developed strategies for improving customer service standards throughout the company.
  • Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
  • Collaborated with marketing teams on campaigns aimed at increasing brand visibility in target markets.

Director

Furnish.com.au
Sydney, NSW
01.2005 - 03.2012
  • Provided customer service support via email, phone and live chat.
  • Updated website content regularly according to changing market conditions.
  • Created detailed product descriptions including features, benefits and technical specifications.
  • Negotiated pricing terms with manufacturers for bulk purchases of merchandise.

Store Manager

Best Price Furniture Group
Manlyvale, NSW
01.2003 - 01.2005
  • Assessed operational efficiency of the store's departments.
  • Created weekly work schedules for store personnel.
  • Established customer service standards and monitored staff compliance.
  • Ensured compliance with safety regulations and company policies.

Retail Sales Worker

Deal Furniture
Auburn, NSW
01.2001 - 12.2002
  • Maintained store cleanliness and organization.
  • Stocked merchandise on shelves and displays.
  • Processed returns, exchanges, and gift cards according to company policy.
  • Handled customer complaints in a timely manner.

Education

Marketing - Marketing

Mercer College (USA)
New Jersey (USA)
12-1990

Skills

  • Strategic planning
  • Financial analysis
  • Product development
  • Budget management
  • Performance measurement
  • Market research
  • Customer service
  • Negotiation skills
  • Sales strategy
  • Effective communication

Affiliations

  • International football is played in both South Africa and the USA, and players are awarded All-American honors
  • Enjoy keeping fit and healthy with min 4-5 sessions of exercise per day

Timeline

CEO

My Furniture Store
06.2012 - 02.2025

Director

Furnish.com.au
01.2005 - 03.2012

Store Manager

Best Price Furniture Group
01.2003 - 01.2005

Retail Sales Worker

Deal Furniture
01.2001 - 12.2002

Marketing - Marketing

Mercer College (USA)
Craig Mendel