Craig Patrick Mullen

• Reporting directly to the Managing Director
• Established relationships with key clients, while maintaining existing customer base.
• Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
• Managed daily operations of sales department, including supervision of staff members.
• Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
• Supported sales team members to drive growth and development.
• Conducted market research and reported on competitors.
• Coached, developed and motivated team to achieve revenue goals.
• Coaching, Developing, Motivating and mentoring all Sales related staff.
• Analyzed customer data to identify trends, preferences, and opportunities for growth.
• Collaborated with marketing team to create promotional materials for target customers.
• Created and presented monthly reports to management on sales performance.

Referee: Craig Hooper (MD) 0438566105

• Reported Directly to Managing Director
• Provided feedback to senior management on ways to improve sales processes.
• Conducted regular meetings with regional sales teams to ensure adherence to company policies.
• Analyzed market trends to identify potential opportunities for growth.
• Established KPI targets for individual team members as well as overall team performance.
• Coached team members on building relationships with customers and closing deals.
• Participated in industry events such as trade shows, conferences, seminars, in order to promote products and services.
• Developed and implemented strategies to increase sales revenue.
• Maintained sales volume and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Prepared monthly, quarterly, and annual sales forecasts to determine short- and long-term performance
• Referee: Mr Andrew Bloxham (MD) 0413980397.

• Implemented innovative strategies that reduced operating costs while maintaining high levels of customer satisfaction.
• Maintained accurate inventory records to track stock levels and minimize costs.
• Directed operations staff by providing guidance, training, and support in order to meet company objectives.
• Supervised day-to-day workflow of employees in order to maximize productivity and maintain quality standards.
• Coordinated with other departments including sales, marketing, finance, human resources. to ensure efficient operations.
• Connected with clients and developed strategies to achieve sales and customer service goals.

• Was a Part Owner (33% Share)
• Provided Technical and Sales support for the "Cold Retread" Process in the Retread Factory to ensure effective and Profitable manufacturing of Truck Tyre retreads.
• Coordinated and directed activities of businesses or departments concerning production, pricing, and sales.
• Prepared staff work schedules and assign team members to specific duties.
• Developed and implemented operational strategies to improve efficiency, reduce costs, and maximize customer satisfaction.
• Analyzed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
• Conducted market research to identify trends, opportunities, and threats in the industry.
• Company was sold to a competitor in January 2009

• Reported directly to Managing Director
• Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
• Introduced and grew the new products to the Sub Saharan Africa, Australia, New Zealand and Canadian retreading markets - achieving a 15% market share within 18 months
• Assisted in the recruitment process by interviewing potential candidates for open positions.
• Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
• Oversaw product development initiatives from concept through completion stages.
• Implemented employee recognition programs to motivate staff members towards achieving organizational goals.
• Developed and implemented operational strategies to improve efficiency, reduce costs, and maximize customer satisfaction.
• Conducted regular meetings with senior management team to review progress against established objectives.
• Resolved customer complaints quickly while maintaining high quality standards of service delivery.
• Identified areas of improvement in current business practices (between manufacturing and sales) and collaborated with other departments to develop action plans for implementation.
• Maintained relationships with vendors to obtain the best pricing on supplies and materials.
• Coordinated training activities for employees to ensure compliance with company policies and procedures.
• Prepared detailed reports for senior leadership outlining key performance metrics related to operational success.
• Developed the entire range of products to be offered by Wayne Rubber to the Retreading industry in South Africa

• Developed and implemented operational strategies to improve efficiency, reduce costs, and maximize customer satisfaction.
• Analyzed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
• Oversaw the effective operation of 6 retail stores and 1 retread factory.
• Managed a staff of +/- 35 people ranging from factory technicians, sales staff and middle management

• Reported directly to the Managing Director
• Developed and implemented Sales Strategies to increase the customer base in Sub Saharan Africa - RSA, Zimbabwe, Zambia, Angola, Swaziland, Namibia, and Malawi.
• Coordinated with other departments within the organization regarding product availability issues or delays in delivery times.
• Managed the daily activities of distribution staff, providing guidance and support when needed.
• Assisted in developing marketing campaigns for new products or promotions.
• Analyzed customer demand patterns to optimize stock levels and minimize costs.
• Provided technical advice on packaging requirements for various types of products.
• Drove client retention by delivering exceptional customer service.
• Attended various Product Knowledge, Sales and Production Courses in RSA and USA.
• Motivated, managed, and provided direction to a national sales team.
• Ensured compliance with applicable laws, regulations, policies and procedures related to distribution activities.

• Developed and implemented sales strategies to increase customer base.
• Identified new business opportunities by networking with industry professionals.
• Promoted the company's products or services at trade shows and conferences.
• Gathered information on current marketplace by researching competitors' pricing, products and other key factors.
• Prepared presentations and proposals for prospective customers.
• Analyzed competitor activities, product offerings, and pricing structures.
• Built relationships with key decision makers within target organizations.
• Negotiated pricing contracts with customers and vendors.
• Monitored changes in the marketplace that could affect sales figures.
• Created accurate forecasts of future sales volumes.
• Resolved customer complaints in a timely manner.
• Maintained up-to-date knowledge of industry trends and competitive landscape.
• Conducted market research to identify potential clients in the area.
• Participated in training sessions to stay up-to-date on industry trends.
• Attended meetings with management team members to review performance metrics.
• Generated monthly reports outlining progress on sales goals.
• Provided technical support to clients regarding products or services sold.
• Employed effective selling techniques by promoting product benefits and influencing decision-makers.
• Researched product specifications and technical information to offer updated and accurate information.
• Offered after-sale services to enhance customer experiences and relationships.
• Delivered product demonstrations by showing potential customers how product works.
• Negotiated pricing and oversaw closing process.
• Listened to customer needs to identify and recommend best products and services.
• Drove sales of company products and services by meeting with customers using strategic and organized approach.
• Produced sales documents, finalized deals and filed records.