Cressida Barrett
Sydney
Summary
Innovative Production & Campaign Director with several years of experience working in all aspects of fashion media production and campaign management in Sydney, London, New York, and the UAE. Visionary creator, team player and business operations manager who can take an idea from concept to delivery and produce high end, inspiring campaigns tailored to the consumer. I am a strong collaborator, with a record in driving strategy and client management, whilst working with the worlds leading luxury brands. I am now embarking on a new venture as a Freelance Producer, where I am ready to use my current networks and skillset to work alongside agencies and businesses, building upon and optimising their growth and innovation. I believe my expertise in business and campaign management can support, transform and make a valuable impact on any company.
Overview
9
9
years of professional experience
Work History
Senior Producer
Freelance Producer
05.2023 - Current
- I am a Freelance Agency Producer based in Sydney & London working across various brands such as Warner Brothers, Bentley, Porsche, Mecca, Camilla and Marc and Folk Social.
- Creating high quality content that boosts audience engagement through close collaboration with various brand stakeholders.
- By working across various projects with multiple companies and platforms, freelancing has developed my ability to multitask and managed high level workloads for various clients with multiple expectations.
- I have established strong relationships with clients, resulting in repeat business and strong collaboration that I hope to continue through to the future.
Account Director
M&C Saatchi
11.2022 - 05.2023
- Executing production for all brand collateral across Social, Ecommerce, Television and Print.
- Working with all creative leads and brand partners across multiple countries and platforms
- Overseeing agency relationships with the assigned client group
- Budget and Asset Management
- Securing new business opportunities through project ownership and client exploration
- Managing clients marketing strategies and Saatchi's product services
- Working closely with Senior Management to oversee the execution of strategic account plans, including determining multi-level relationships with stakeholders
- Working alongside the studio to produce inspiring and tailored campaigns to the consumer
Senior Production Manager
Threads Styling
11.2018 - 10.2022
- Executing the production of all brand collateral across Social, Ecommerce, Television and Print.
- Working with all creative leads and brand partners across multiple countries and platforms
- Driving workflow practices about best-in-market activations and aligning this with our content rollout
- Orchestrated and managed all oversees projects. Leading teams in Europe, America and the UAE to deliver media campaigns with numerous brand partners
- Managing a marketing and studio teams daily output, and aligning this with the companies adaption to new trends, forecasts and creative approvals
- Delivering up to 14 media campaigns a week with the worlds largest luxury brands
- Working closely with the finance team to ensure project budgets are met
- Managing direct reports and their career progression
- Managing the businesses monthly ROI
Content Producer
Missoma
04.2017 - 04.2018
- Aligning resource budgets with editorial aspirations
- Project Management across all brand collaborations
- Managing client relationships and accounts across all channels
- Working with our sales retail partners within the market, creating new and efficient sales guidelines that align with the target audience
- Developed online presence to expand brand growth at a crucial stage of company expansion
- Coordinating the teams workflow and marketing campaign timelines
- Working closely with the finance team to ensure project budgets are met
- Managing all PR communications for the brand
- Coordinating monthly creative and corporate events
- Negotiating with various brands to collaborate and ensure budgets and expectations are continuously being met
Producer
Collier Bristow
09.2016 - 04.2017
- Campaign & Account Management
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Created professional business correspondence, spreadsheets and presentations.
- Tracked schedules, expenses and communication between project stakeholders.
- Set up, and produced creative briefs
- Planned and executed internal and external events.
- Worked with vendors to complete projects according to schedule and specifications.
Art Gallery Curator
The Henry Moore Institute
01.2015 - 01.2016
- General Project Management across the Institute
- Account Management for HMI main artists
- Curated over 12 shows across the year
- Planned and undertook special research projects for the institute
- Organised and managed the monthly exhibits / events
- Prepared visual materials for public access, including descriptive and contextual copywriting.
- Generated significant interest for exhibitions through Instagram and website marketing campaigns.
Education
Short Course - Visual Merchandising
UAL - London College of Fashion
London 03.2017
Bachelor of Arts - Fine Art - Specialising in Curatorial Practise
Leeds Beckett
Leeds07.2016
Foundation Degree in Arts -
Abingdon & Witney College
Abingdon, Oxfordshire06.2013
Skills
- Teamplayer
- Strong excel skills
- Innovation driven
- Strong management skills
- Thrives in a fast paced work environment
- Agile project manager
- People person
- Ambitious
- Good negotiator
- Brilliant adaptor to environments
- Strong management skills
Timeline
Senior Producer
Freelance Producer
05.2023 - Current
Account Director
M&C Saatchi
11.2022 - 05.2023
Senior Production Manager
Threads Styling
11.2018 - 10.2022
Content Producer
Missoma
04.2017 - 04.2018
Producer
Collier Bristow
09.2016 - 04.2017
Art Gallery Curator
The Henry Moore Institute
01.2015 - 01.2016
Short Course - Visual Merchandising
UAL - London College of Fashion
Bachelor of Arts - Fine Art - Specialising in Curatorial Practise
Leeds Beckett
Foundation Degree in Arts -
Abingdon & Witney College
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