Cressida Bradley

cressidabradley.com

I believe that a well told story makes the world a better place and I use language to stimulate critical thought and clear action. I shape these stories into reports, case studies, e-newsletters, news articles, videos, website copy, strategy session papers, strategic plans, design briefs, top level stories, audience key messages, language guidelines, and more.

Capabilities:

• Engaging with subject matter experts from diverse sectors to translate their knowledge into stories and calls to action for specific audiences.
• Developing engaging stories across print, digital and video platforms.
• Analysing strategic workshops to document key themes, identify recommendations, and articulate next steps.
• Consulting with diverse stakeholders to ensure a smooth process and client satisfaction.
• Supporting colleagues to develop their communications skills and deliver impactful content.
• See my website for case studies of my public written work and client list: cressidabradley.com

Explosure's vision was a world where everyone prospers from a creative life. Through its activities, Explosure created a knowledgeable, creative and confident audience, and empowered artists to connect with their audiences.

Key Achievements:

• A sound design project for children called Between Footsteps. In my role as Writer/Dramaturg, I partnered with Composer/Musician/Soundartist Elissa Goodrich. Heide Museum of Modern Art hosted this project in January - May 2016.

midnightsky.com.au

Midnightsky offers strategic planning and communications services for businesses and projects that are committed to improving the world.

Capabilities:

• Identifying and articulating clear client strategy (vision, role and values, and strategic plans).
• Developing client communications strategy (including brand positioning, top level story, audience key messages, language guidelines, and communications plans).
• Developing client copy (including collateral, annual reports, strategic plans, e-newsletters, video scripts).
• Project and event management.
• Implementing communications plan (creating e-newsletters, updating website, writing blog articles, creating marketing tools and promoting events).
• Managing internal and external stakeholders.
• Building client briefs.
• Research.
• Designing and documenting strategic workshops.

Key Achievements:

• Helping clients to articulate how they can make a difference in the world. Empowering them to create that change by connecting their story to their strategy. Being a vital part of a small, vibrant and intelligent team. Contributing to an organisation that is working towards a balanced, knowledgeable and self-aware society.

Australia's premier centre for independent contemporary dance research, training and performance. dancehouse.com.au

Key achievement:

• Working as a board to develop and clarify the organisation’s business plan, and successfully achieve triennial funding from the Australia Council after having been put ‘on fair notice’.