Cristian Grajales
Sales Manager
Oran Park,NSW
Summary
Sales and Client success expert with broad experience in driving customer satisfaction and retention. Proven track record of fostering strong client relationships, resolving issues quickly, and ensuring client needs are met. Strong focus on team collaboration and delivering results through adaptability and strategic thinking. Skilled in client communication, problem-solving, and project management.
Experienced with identifying market opportunities and driving business growth. Utilises strategic thinking and effective negotiation skills to establish beneficial partnerships. Track record of leading successful business development initiatives and fostering collaborative team environments.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Client Success Manager - BDM Metro and Agencies
News Corp Australia
09.2023 - Current
- Challenge: Drive new client acquisition and retention in a competitive digital advertising market.
- Action: Built tailored digital strategies using media, content, and programmatic solutions; collaborated cross-functionally to design data-led campaigns that met client KPIs.
- Result:
- Achieved 92% of annual budget within first FY, maintaining a $1.8M active pipeline.
- Reduced deal closure time from 10 to 6 weeks, improving client onboarding efficiency.
- Secured new business across retail, FMCG, aviation, health, and B2B sectors, driving growth through high-impact campaigns.
- Recognised for highest client acquisition and recurring bookings in the NSW team.
- Www.newscorpaustralia.com
Contract Manager
DSV Solutions
10.2022 - 07.2023
- Challenge: Improve performance and efficiency across two major global logistics accounts.
- Action: Account management and service integration; coached new staff; led infrastructure transitions without disruption.
- Result:
- Increased productivity by 35% and reduced accident risk by 65%.
- Achieved 95% client satisfaction through proactive communication and strategic solutions.
- Strengthened client–company synergy, leading to consistent account performance improvement.
- Www.dsv.com
Customer Support & Operations Manager
Invenco Pty Ltd
06.2013 - 03.2022
- Challenge: Lead operations and customer support for a growing eCommerce and logistics business.
- Action: Re-engineered workflows, built cost-reduction strategies, and developed long-term client relationships.
- Result:
- Grew EBITDA by 2.6% in 2019, driving 36% topline growth and 65–80% profit growth over five consecutive years.
- Elevated key clients to VIP status through revenue and relationship growth initiatives.
- Designed operational layouts and OSHAS programs for a team of 45+ staff, improving safety and efficiency.
- Www.invenco.net
Education
Postgraduate - Strategic Management
UPB Medellin Colombia
Colombia01.2008
Bachelor of Business Administration - undefined
UCPR Pereira Colombia
Colombia01.2003
Skills
- Client engagement
- Customer retention
- Project management
- Report generation
- Marketing tools
- Customer service and support
- Customer satisfaction
- Sales expertise
- Business growth management
- Customer relations
- Customer account management
- Sales management
Accomplishments
- Built and managed multi-million-dollar pipelines across B2B and SMB sectors.
- Consistently exceeded sales and retention KPIs through customer-centric strategies.
- Introduced scalable processes and digital efficiencies across multiple organisations.
- Recognised for positive leadership, adaptability, and ability to influence across teams.
Certification
- Deal Mastery & Leadership – Cardone University, USA
- Sales & Marketing Strategy – Cardone University
- Cold Calling & Closing Techniques
- Lean Management & Continuous Improvement Principles
Core Strengths
Customer Success | SaaS & Digital Solutions | Sales Strategy | Process Improvement | CRM Systems | Team Leadership | Data-Driven Decision Making | Stakeholder Engagement | Lean & 5S Frameworks
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Client Success Manager - BDM Metro and Agencies
News Corp Australia
09.2023 - Current
Contract Manager
DSV Solutions
10.2022 - 07.2023
Customer Support & Operations Manager
Invenco Pty Ltd
06.2013 - 03.2022
Bachelor of Business Administration - undefined
UCPR Pereira Colombia
Postgraduate - Strategic Management
UPB Medellin Colombia