Cristina Bloise
Wantirna ,Vic
Summary
Accomplished Marketing Manager with a proven track record at MCIE, adept in marketing strategy and client relationship management. Spearheaded innovative international campaigns, enhancing brand visibility and student recruitment. Excelled in leveraging Australian International Education regulations, with a flair for crafting compelling brand narratives and fostering robust international partnerships.
Overview
13
13
years of professional experience
Work History
Marketing Manager-International
MCIE
04.2019 - Current
- Managed the delivery of recruitment activities in a portfolio of countries in order to meet institutional recruitment targets. The portfolio range from established and mature to emerging and new markets. This includes authoring annual market plans and ongoing evaluation of their effectiveness (including undertaking mid-cycle progress reviews).
- Developed and implemented marketing strategies and new business opportunities through liaising with onshore and offshore relationship building.
- Recommended and implemented sales tactics, attending to international fairs, workshops, running competitor analysis.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Marketing Manager
Angel United Group
06.2018 - 04.2019
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies for designated region.
- Plan, coordinate and develop international marketing campaigns and students recruitment activities in foreign countries to promote Education Group Programs.
- Working and assessing GTE for different countries to ensure not risk for school Assessment level.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Liaising effectively with organisational units across the College to ensure timely and accurate information was available at all times.
Senior Regional Marketing Officer
Ozford Education Group
05.2015 - 01.2018
- Plan, coordinate and develop international marketing campaigns and students recruitment activities in foreign countries to promote Ozford Programs (ELICOS, VET & Higher Education)
- Attend different events and International educational Fairs to ensure the conversion of prospective students to enrolments.
- Research and analyse potential global markets based on country assessment levels (DIBP, now DHA)
- Expanding upon existing markets by tracking sales and analysing these markets to increase number of students.
- Contributing to the annual sales and marketing plan exceeding KPI’s
- Fostering and maintaining relationships with business, industry, governmental agencies, community organizations and partners to ensure the quality and relevance of the College’s marketing plans.
- Providing thorough information to our international agents partners to ensure that all student counsellors overseas have accurate information regarding Ozford course requirements and procedures.
- Providing information & counselling to prospective students about courses, admissions requirements and how to apply, whilst visiting agent’s offices both overseas and onshore.
- Produce Marketing reports.
- Providing enquiry resolution and referral services to current students to ensure a good customer service.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
Student Service Liaison Officer
Victoria University
11.2014 - 05.2015
- Managed student inquiries and referrals effectively.
- Ensure a good customer service to the university community and external customers.
- Providing Information to future students about courses, admissions requirements and how to apply.
- Identifying content and process issues arising from customer access to knowledge and information database systems and alerting the coordinator so that issues are addressed promptly to ensure a good service delivery.
- Providing Customer Service to help students to access services, advice and information.
- Liaising effectively with organisational units across the University to ensure timely and accurate information is available at all times.
- Providing information to students about Enrolment, Withdrawals, deferment, fees, Academic Transcripts and graduation process.
- Using the RightNow CRM and the student management system (Callista), collect, compile and process student related records to support management reporting and the maintenance of the data collected on these systems.
International Marketing Officer
Universal Group
12.2011 - 11.2014
- Supporting the Marketing Director in day-to-day marketing activities.
- Liaising with international student’s agents.
- Organising overseas marketing trips including travel arrangements, agent visits, marketing material etc.
- Evaluating the effectiveness of all marketing activity.
- Contributing to the annual sales and marketing plan.
- Creating and developing marketing campaigns for the markets in my portfolio.
- Fostering and maintaining relationships with business, industry, governmental agencies, community organizations and partners to ensure the quality and relevance of the Institute’s marketing plans.
- Providing counselling to prospective students whilst visiting agent’s offices both overseas and onshore.
- Managing the campus Student Social Program- organising all aspects of each event on the yearly calendar.
- Provide face to face and telephone advice to local and international students on course requirements, application processes and responding their enquiries via face-to-face, telephone and email.
- Enrolling all students at the start of each course- UIT has a weekly intake for English programs.
- Providing information to students about Enrolment, Withdrawals, deferment, fees, Academic Transcripts and graduation process.
- Monitoring student’s attendance and course academic progress according with DEEWR and UIT policies and procedures.
- Supporting teachers/trainers administration processes.
- Maintaining student records and files accurately and efficiently in the Student Management system (TEAMS) database and PRISMS.
Education
Certificate IV In Business - Business
Set Solutions
Melnourne12.2012
Certificate III In EAL - English Language
Swinburne University of Technology
Melbourne, VIC08.2010
Bachelor Of Laws - Law
Universidad Del Rosario
Bogotá, Colombia12.2003
Conflict Resolution Certificate -
Universidad Del Rosario
Bogotá Colombia 09.2003
Skills
- Sales and international Business Management
- Marketing strategy
- Client Relationship
- International Student Recruitment
- Australian International Education regulations
- Marketing campaign development
- Brand-building strategies
Languages
Spanish
Native or Bilingual
English
Full Professional
Italian
Limited Working
Timeline
Marketing Manager-International
MCIE
04.2019 - Current
Marketing Manager
Angel United Group
06.2018 - 04.2019
Senior Regional Marketing Officer
Ozford Education Group
05.2015 - 01.2018
Student Service Liaison Officer
Victoria University
11.2014 - 05.2015
International Marketing Officer
Universal Group
12.2011 - 11.2014
Certificate IV In Business - Business
Set Solutions
Certificate III In EAL - English Language
Swinburne University of Technology
Bachelor Of Laws - Law
Universidad Del Rosario
Conflict Resolution Certificate -
Universidad Del Rosario
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