CRYSTAL DOOHAN
Palm Beach,QLD
Summary
Creative, results-oriented Social Media specialist with a flair for turning chaos into scroll-stopping content. Over the past five years, I’ve grown international audiences, launched viral campaigns (including luxury brands like BOSS), and produced videos that reached more than 35 million views. I combine strategy with instinct — translating audience insights into content that connects, drives engagement, and builds community. I’m experienced in leading creative projects from concept to launch, shaping brand identity, and sparking global conversations, all while keeping content fresh, authentic, and impossible to forget.
Overview
18
18
years of professional experience
Work History
Social Media Manager
Australian Firefighters Calendar
08.2022 - Current
- Oversaw creative strategy, content production, and analytics reporting to drive international brand recognition.
- Grew Instagram from 107K → 537K
- TikTok from 0→ 881K followers (+708K), with TikTok likes now 16.6M in 3 years
- Expanded Facebook from 553K → 971K followers
- Single video “Firemen with Puppies,” reaching 35M views
- Creating recognizable digital images in worldwide press including People Magazine, New York Times, local and international morning tv shows, Bored Panda and more
Global Dispatch and Content
Australian Firefighters Calendar
10.2020 - 02.2023
- Social Media Strategy & Growth (Instagram, TikTok, Facebook)
- Content Creation & Trend Analysis
- Digital Marketing & Graphic Design
- Video Filming & Photoshoot Coordination
- Operations & Inventory
- Customer Service & Global Dispatch
- Team Training & Mentorship
- Process Improvement & Cost Reduction
- Multitasking & Deadline Management
Accounts Receivable Clerk
Southern Cross Austereo
10.2014 - 10.2020
- Managed high-volume accounts receivable for a leading media company, maintaining accurate records and improving collection timelines.
Accounts Receivable Clerk / Specialist
Ardent Leisure Group (Dreamworld & SkyPoint)
01.2011 - 10.2014
- Supported financial operations, billing accuracy, and reconciliation for major theme parks and leisure attractions.
Credit Controller
Ringrose Credit Control
11.2007 - 09.2011
- Oversaw credit management, debt recovery, and client accounts, maintaining strong business relationships.
Education
Certificate III - Business Administration & Management
TAFE Queensland
Graduated - undefined
Helensvale State High School
Diploma - Social Media Marketing
Australian Institute of Management
01.2023
Skills
- Social Media Strategy & Growth
- Captured unscripted moments that created brand visibility and product demand
- Digital Content Creation (Reels, TikTok, Shorts, Campaign Videos)
- Campaign Management & Brand Development
- Community Engagement & Influencer Collaboration
- Data Analytics & Performance Reporting
- Team Leadership & Creative Direction
- CRM & Audience Retention
- Marketing Campaigns
Accomplishments
- Viral social media campaigns generating tens of millions of views across Facebook, TikTok and Instagram.
- Built one of Australia’s most recognized brands online, achieving global sales and international media exposure.
Timeline
Social Media Manager
Australian Firefighters Calendar
08.2022 - Current
Global Dispatch and Content
Australian Firefighters Calendar
10.2020 - 02.2023
Accounts Receivable Clerk
Southern Cross Austereo
10.2014 - 10.2020
Accounts Receivable Clerk / Specialist
Ardent Leisure Group (Dreamworld & SkyPoint)
01.2011 - 10.2014
Credit Controller
Ringrose Credit Control
11.2007 - 09.2011
Certificate III - Business Administration & Management
TAFE Queensland
Graduated - undefined
Helensvale State High School
Diploma - Social Media Marketing
Australian Institute of Management