Summary
Overview
Work History
Education
Skills
Timeline
Generic

Crystal Elford

Goulburn,NSW

Summary

Store Manager experienced in sales management and customer relationship building. Achieved operational efficiency and enhanced customer satisfaction through effective inventory control and staff training. Focused on driving revenue growth, team efficiency, and customer loyalty by establishing clear guidelines and targeted goals.

Overview

30
30
years of professional experience

Work History

Store Manager

Coles Supermarkets
Wangaratta, VIC
02.2015 - Current
  • Supervised daily store operations to ensure smooth workflow and customer satisfaction.
  • Trained and mentored staff on customer service and operational standards.
  • Developed schedules to optimize staff coverage during peak hours.

Developed strategies to meet all KPI metrics.

Collaborated with CTC to design a comprehensive return-to-work plan for injured employees while ensuring adherence to safety obligations.

• Collaborated with People and Culture team to address performance issues and resolve conflicts

  • Coordinated with suppliers for timely deliveries and product quality assurance.
  • Recruited, trained and supervised new employees.
  • Oversaw inventory management through cycle counts, audits and shrinkage control.
  • Prepared monthly reports on sales figures, expenses, profits.

Store Support Manager

Coles Supermarkets
Goulburn
07.2005 - 08.2015
  • Supervised daily store operations to ensure efficient workflow and customer satisfaction.
  • Trained and developed staff to enhance service quality and teamwork.
  • Developed and implemented strategies to improve customer service and satisfaction.
  • Addressed customer inquiries and resolved issues to maintain a positive shopping experience.
  • Resolved customer complaints in a timely manner while providing excellent customer service.
  • Managed inventory levels and coordinated stock replenishment activities.
  • Implemented safety protocols to ensure a secure environment for staff and customers.
  • Organized promotional events to boost customer engagement and sales initiatives.

• Supported the store manager in the day to day operations of running the store

Service Deli Manager/ Dry Goods Manager

Coles Supermarkets
Goulburn
08.2000 - 07.2005
  • Managed daily operations of service deli department at Coles Supermarkets.
  • Trained and mentored staff on food safety and customer service standards.
  • Oversaw inventory management, ensuring fresh products and efficient stock rotation.
  • Resolved customer inquiries and complaints promptly to ensure satisfaction.
  • Conducted regular staff meetings to communicate updates and best practices.
  • Resolved conflicts between employees professionally while ensuring that company policies were adhered to at all times.
  • Supervised and trained deli staff on proper customer service skills, food safety regulations and product knowledge.
  • Monitored performance metrics such as sales volume, profits margins, labor costs. to make necessary adjustments in order to maximize efficiency.

Team Memeber

Coles Supermarkets
Goulburn
10.1996 - 08.2000
  • Operated cash register and processed customer transactions efficiently.
  • Assisted customers with product inquiries and store navigation.
  • Maintained clean and organized store displays for optimal shopping experience.

Education

Marian College
Goulburn

Skills

  • Customer service management
  • Sales management
  • Inventory control
  • Staff training

Timeline

Store Manager

Coles Supermarkets
02.2015 - Current

Store Support Manager

Coles Supermarkets
07.2005 - 08.2015

Service Deli Manager/ Dry Goods Manager

Coles Supermarkets
08.2000 - 07.2005

Team Memeber

Coles Supermarkets
10.1996 - 08.2000

Marian College
Crystal Elford