Summary
Overview
Work History
Education
Skills
Certification
Languages
Affiliations
Timeline
Generic

CRYSTAL WONG

Sydney,Australia

Summary

Dynamic and results-driven international sales leader with extensive experience driving revenue growth and securing long-term partnerships across global markets. Proven track record of exceeding targets, developing high-value pipelines, and executing strategies that expand market presence. Skilled at leading teams, influencing senior stakeholders, and delivering consultative, relationship-driven solutions to international clients. Fluent in English, Cantonese, and Mandarin, with deep cross-cultural expertise and a strong understanding of global business dynamics. Passionate about shaping international sales strategy, fostering client loyalty, and achieving measurable business impact.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Senior Account Manager - Qantas

Medium Rare Content Agency
Pyrmont , NSW
08.2022 - Current
  • International Sales & Revenue Growth: Be the first point of contact for all international brands and agencies. Manage multi-million-dollar accounts across international and domestic markets, driving revenue growth and consistently exceeding targets. Convert complex opportunities into long-term global partnerships.
  • Strategic Sales Leadership: Deliver compelling sales pitches and presentations to clients, agencies, and senior stakeholders, influencing decisions and securing buy-in across multiple markets. Contributed to a 46% year-over-year team revenue uplift.
  • Global Client Relationship Management: Cultivate and maintain strong partnerships with 150+ international and domestic agencies and clients, achieving a 65%+ retention rate through consultative, relationship-first approaches.
  • End-to-End Campaign Strategy: Oversee full sales cycle and campaign execution for inflight, digital, and social channels. Deliver campaigns on time, on budget, and aligned with client objectives, achieving 100% of KPIs.
  • Market Insight & Consultative Advisory: Analyse international market trends and competitor activity to provide actionable insights and high-impact media recommendations that drive campaign success and client satisfaction.
  • Cross-Functional Collaboration & Mentorship: Work closely with internal teams across sales, product, insights, and operations to ensure seamless campaign delivery. Mentor junior team members, embedding strategic sales and international best practices.

Senior Specialist

Access Corporate Group
North Sydney, NSW
07.2020 - 07.2022
  • International Market Expansion: Grew Australian brands including Hunter Lab, Lovekins, and Sensori+ across Asia, the US, and other international markets. Recently led a global exhibition in Canada, presenting brands to international buyers.
  • Strategic Sales & Performance: Executed business and marketing plans aligned to KPIs, driving revenue growth and brand awareness. Monitored sales, market share, and competitor trends to optimize opportunities.
  • Global Marketing & Event Leadership: Delivered high-impact events across Australia and internationally, managing supplier negotiations, venue selection, agenda design, logistics, and execution.
  • Brand Strategy & Communication: Developed sales, marketing, and communication plans to establish brands in international markets and ensure messaging resonated locally.
  • Cross-Functional Collaboration: Partnered with internal teams—sourcing, operations, customer service, and sales—to ensure seamless execution across markets.
  • Market Insight & Opportunity Identification: Conducted international research to identify expansion opportunities and guide clients’ global growth strategies.

Senior Account Manager

Hardie Grant Media - Virgin Australia
Sydney, NSW
04.2019 - 07.2020
  • Multi-Platform Sales Leadership: Drove sales across print, digital, and Out of Home platforms, managing 150+ domestic and international agencies and clients.
  • Integrated Campaign Management: Delivered end-to-end campaigns for leading brands in beauty, travel, hospitality, and tourism, reaching domestic and international audiences.
  • Revenue & Market Impact: Re-established Virgin Australia Magazine’s value proposition, increasing average page yield by 205%.
  • Sales Performance & Insight: Developed sales kits, conducted market analysis, and optimized client engagement, contributing to sustained account growth.
  • Client Relationship Management: Built strong, consultative relationships with agencies and clients to ensure long-term partnership success.
  • Cross-Functional Collaboration: Partnered with internal teams—including marketing, creative, operations, and finance—to deliver seamless campaign execution.

Account Manager

Citrus Media
Sydney, NSW
01.2016 - 03.2019
  • International Client Management: Serve as the first point of contact for all international clients, managing multi-language (English, Chinese, Korean, Japanese) Destination NSW Official Sydney Guide project.
  • Sales Performance: Led a team of four, consistently meeting monthly sales targets. Secured over $500K in new business (FY18) and increased revenue by 30% in H2 2017.
  • International Campaign Execution: Delivered bi-annual English and Chinese Travel Guides for the South Australia Tourism Commission to engage domestic and international visitors, exceeding launch issue revenue targets by 150%. Liaised with government bodies and traveled interstate to ensure seamless execution.
  • Client & Agency Management: Managed 300+ direct clients and agencies across Australia, including International and Australian businesses, ensuring long-term partnerships and strong account growth.

Advertising Executive

Citrus Media
Sydney, NSW
01.2013 - 12.2015
  • Commercial Sales & Pipeline Development: Managed sales for in-flight magazines across China Eastern, China Southern, and Air China Airlines. Developed opportunity pipelines and generated new business to consistently reach monthly targets.
  • Sales Performance: Consistently achieved over 120% of budget and maintained customer retention rates above 90% year-on-year.
  • Translation & Localization: Translated magazine content and advertising materials from English to Chinese, ensuring accuracy and cultural relevance for international audiences.
  • Client Relationship Management: Built and maintained consultative relationships with international clients, contributing to long-term partnership success.

Education

Master of Arts - Public Relations And Advertising

University of New South Wales
Sydney, NSW
01-2012

Bachelor of Arts - Media And Journalism

University of Northumbria At Newcastle
UK
07.2010

Skills

  • International Sales & Market Expansion
  • Strategic Account Management
  • Revenue & Sales Performance
  • Negotiation & Deal Closing
  • Cross-Cultural Communication
  • Client & Stakeholder Management
  • Collaborative Leadership & Team Mentorship
  • Integrated Campaign Strategy & Execution

Certification

  • Advanced Diploma of Translating (English and Mandarin) by Sydney Institute of Interpreting and Translating (August 2020)

Languages

Chinese (Cantonese)
Native/ Bilingual
Chinese (Mandarin)
Full Professional

Affiliations

  • Endurance & Extreme Sports: Ultra trail marathon runner (UTMB 50KM, 2024), National Squad Member – Hong Kong Triathlon Team (2000–2011), Cross-country Team Captain – Heep Yunn School, Hong Kong (2005–2007)
  • Travel & Adventure: Passionate about exploring new cultures, challenging environments, and unique experiences worldwide

Timeline

Senior Account Manager - Qantas

Medium Rare Content Agency
08.2022 - Current

Senior Specialist

Access Corporate Group
07.2020 - 07.2022

Senior Account Manager

Hardie Grant Media - Virgin Australia
04.2019 - 07.2020

Account Manager

Citrus Media
01.2016 - 03.2019

Advertising Executive

Citrus Media
01.2013 - 12.2015

Master of Arts - Public Relations And Advertising

University of New South Wales

Bachelor of Arts - Media And Journalism

University of Northumbria At Newcastle

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