DAFYDD RHYS SANDALL
Waverley,NSW
Summary
Dynamic and results-driven sales and marketing professional with a background in FMCG, events, and live media environments. Proven experience in building client relationships, executing creative brand strategies, and driving sales growth across diverse channels. Adept at working in fast-paced, high-energy environments with a hands-on approach to account management, negotiation, and campaign execution. Confident communicator and natural relationship builder, known for combining commercial insight with creative thinking to deliver high-impact results. Passionate about premium brands and ready to bring enthusiasm, adaptability, and initiative to a market-leading team.
Overview
6
6
years of professional experience
Work History
Sales and Marketing Associate
Macamilk
02.2024 - 12.2024
- Partnered with the sales team to align marketing strategies with business development goals, driving lead generation and customer acquisition.
- Worked closely with design teams to conceptualise and execute creative advertising campaigns across digital and print platforms.
TV Casting Coordinator/Researcher
Tekkers Football
01.2022 - 01.2024
- Managed casting processes by identifying, interviewing, and vetting potential participants to ensure suitability and diversity for production needs.
- Collaborated with producers and directors to align casting choices with editorial vision and production timelines, ensuring smooth pre-production workflows.
Assistant Floor Manager Live TV
Boom Cymru
01.2019 - 01.2024
- Coordinated live studio operations, ensuring smooth communication between production teams, floor crew, and on-air talent during broadcasts.
- Managed timing cues, camera positions, and stage transitions in real time to maintain broadcast accuracy and quality.
Staff Manager – Pre/post School Care Scheme
Menter Caerdydd
07.2019 - 12.2022
- Led staff development initiatives to enhance team performance and engagement.
Front of House Bar Manager
Harp Inn
07.2018 - 07.2022
- Delivered high-quality customer service and managed bar operations in a busy hospitality environment.
Events Bar Manager
Steadmans Ltd
06.2019 - 08.2020
- Oversaw daily bar operations and staff scheduling to ensure seamless event service and high customer satisfaction.
- Led a team of bar staff, including hiring, training, and performance management, while enforcing company policies and standards.
Education
B.A. - Journalism and Welsh
Cardiff University
01.2022
A level - 3 A level A-C
Glantaf Welsh Secondary School
GCSE - 13 GCSE A-B
Glantaf Welsh Secondary School
Skills
- Talent sourcing and casting strategy
- Content research and story development
- Production logistics and coordination
- Relationship management and communication
- Creative problem solving under pressure
- Bilingual communication
Certificates And Experience
- Level 2 Sports Leader and Youth Coach, Urdd Gobaith Cymru
Completed certified training in youth sports leadership; responsible for organizing and delivering engaging sports sessions. - Registered Chaperone
Certified to support and safeguard children in performance and event settings, ensuring compliance with legal and welfare standards.
Timeline
Sales and Marketing Associate
Macamilk
02.2024 - 12.2024
TV Casting Coordinator/Researcher
Tekkers Football
01.2022 - 01.2024
Staff Manager – Pre/post School Care Scheme
Menter Caerdydd
07.2019 - 12.2022
Events Bar Manager
Steadmans Ltd
06.2019 - 08.2020
Assistant Floor Manager Live TV
Boom Cymru
01.2019 - 01.2024
Front of House Bar Manager
Harp Inn
07.2018 - 07.2022
B.A. - Journalism and Welsh
Cardiff University
A level - 3 A level A-C
Glantaf Welsh Secondary School
GCSE - 13 GCSE A-B
Glantaf Welsh Secondary School
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