Daile Cross
Perth,WA
Summary
I am a driven and talented editor and communications professional with 20 years experience in media and communications roles.
I am a clear communicator and inspiring leader who ensures high quality output from the team I manage.
I take charge during major breaking news events and works closely with reporters to ensure their work meets the highest standard.
I collaborate with other leaders across the national company on news of national importance and on processes and strategies to improve the business.
I use data to guide decisions and improve performance and have exceeded targets for subscriber growth and content growth each year.
As a valued executive at Nine Perth, I work with a range of stakeholders to grow the business.
I'm an effective strategic communications professional with experience working at the top level of government. I was senior media adviser to the Treasurer. I have skills in government relations, media training, speech writing, crisis management, communications strategy development and planning major announcements.
Overview
22
22
years of professional experience
Work History
Editor
WAtoday
Perth, WA
03.2022 - Current
- Leading a team of highly skilled journalists in Perth, who write for WAtoday and across our national network including The Sydney Morning Herald and The Age newspapers.
- Increased output by journalists by 24% and exceeded subscriber growth targets.
- Lead my team to win major media awards every year.
- Am a Nine Perth executive, working with other leaders in the business on strategy and stakeholder engagement.
- Improved processes to achieve efficiencies in the newsroom.
- Developed story or content ideas, considering reader or audience appeal.
- Developed editorial guidelines and standards to maintain quality control.
Deputy Editor, WAToday
WAtoday
11.2020 - 03.2022
- As chief of staff and then deputy editor I directed journalists daily to decide on what they would cover, sub-edited and managed big projects and ensured content met my brief.
- Worked with the editor on strategy to improve team performance and ensure the success of the site.
Tutor and Unit Coordinator
Curtin University
Perth, WA
02.2015 - 11.2020
- As a sessional tutor teaching news writing and reporting within the Curtin University School of Journalism I delivered lectures to the class and ran tutorials teaching the basics of good journalism.
Chief of Staff, Producer
WAtoday
Perth, WA
04.2014 - 11.2020
- As a senior producer and chief of staff I had responsibility for choosing the stories the website covered, publishing those stories and editing the writing of our reporters.
- I directed reporters to ensure that local news was properly covered and acted as news editor when alone running the news desk.
- I also enjoyed writing news features, covering issues in more depth.
- Built strong relationships with key internal and external parties to support strategic communications and advocacy.
Senior Media Adviser
Department of the Premier and Cabinet of WA
Perth, WA
02.2011 - 05.2013
- Provided strategic media and communications strategy advice.
- Planned whole-of-government policy announcements, and communications plans for major projects including the new Optus Stadium and big transport and treasury announcements.
- Dealt with media inquiries on a daily basis, provided advice on how to interact with media and managed major media events.
- Provided new ministers with media training, advice on strategy during media crisis situations and helped prepare ministers to perform well in Parliament.
- Wrote press releases or other media communications documents.
- Established or maintained cooperative relationships with representatives of community, consumer or public interest groups.
Life and Style Editor and Reporter
WAtoday
Perth, WA
05.2008 - 01.2011
- Responsible for selecting stories to appear on the website, directing editorial content and reporters, and breaking news stories
- As a senior member of the team I helped to launch this news website into the Western Australian market.
Public relations manager
Magenta
01.2008 - 06.2008
- Managed several high profile clients, providing media strategies and ensuring media coverage, organising events.
Journalist
The West Australian
01.2007 - 02.2008
- During this period I worked as a features writer plus edited lift-outs in the features sections.
- I was responsible for generating stories, assigning stories to reporters, sub editing and ensuring the production process ran smoothly.
Journalist
Various national newspapers - London
03.2005 - 05.2007
- I worked as a news reporter across a variety of leading London newspapers, in particular The Independent and The Sun
- This was fast-paced high pressure reporting, delivering news as it happened and selling stories based on my ideas.
Journalist
The West Australian
02.2002 - 05.2005
- News reporter and features writer for The West Australian newspaper
- I completed my cadetship at WAN, at first working at a country newspaper
- I completed shorthand training, gaining 120wpm.
Education
Bachelor of Arts (B.A.), Political Science and Psychology -
The University of Western Australia
01.2000
Skills
- Management
- Stakeholder Engagement
- Leadership
- Crisis Communications
- Communications Strategy
- Communications Planning
- Government Relations
- Content Development
- Relationship Building
- Audience Analysis
- Strategic Media Relations
Websites
References
References available upon request.
Timeline
Editor
WAtoday
03.2022 - Current
Deputy Editor, WAToday
WAtoday
11.2020 - 03.2022
Tutor and Unit Coordinator
Curtin University
02.2015 - 11.2020
Chief of Staff, Producer
WAtoday
04.2014 - 11.2020
Senior Media Adviser
Department of the Premier and Cabinet of WA
02.2011 - 05.2013
Life and Style Editor and Reporter
WAtoday
05.2008 - 01.2011
Public relations manager
Magenta
01.2008 - 06.2008
Journalist
The West Australian
01.2007 - 02.2008
Journalist
Various national newspapers - London
03.2005 - 05.2007
Journalist
The West Australian
02.2002 - 05.2005
Bachelor of Arts (B.A.), Political Science and Psychology -
The University of Western Australia
Similar Profiles
Ghazi Sikander KhanGhazi Sikander Khan
Service Advisor at Maddington ToyotaService Advisor at Maddington Toyota
Riona NaickerRiona Naicker
Quality Control and Quality Assurance at BankwestQuality Control and Quality Assurance at Bankwest
Junior PerryJunior Perry
Mining Machine Operator at Qube LogisticsMining Machine Operator at Qube Logistics