Dain Southwell

• Develop and execute strategies for online sales growth, aligned with corporate and departmental level objectives & key results.
• Manage the processes and support of eCommerce platforms, for seamless customer experience.
• Manage the relationship between WesTrac and Caterpillar eCommerce divisional leaders.
• Implement Caterpillar digital initiatives within the dealership, applying high levels of both project and change management to ensure successful program execution.
• Identify and implement improvements, analyse eCommerce data, and provide actionable insights across the dealership
• Developed and implemented strategies to increase customer satisfaction and loyalty.
• Created monthly reports for senior management summarizing operational performance metrics.
• Coached, mentored and trained team members in order to improve their job performance.

Accountable for developing, implementing and managing marketing solutions which have a positive impact on revenue. Responsible for ensuring alignment of solutions with business strategy direction/goals and market analysis. Advance and launch best-in-class marketing campaigns, events and strategies to create new prospects and nurture them through customer lifecycle - from unknown prospects to loyal customers. Expand, manage and support the end-to-end acquisition and installed base growth strategy to drive quality leads for the Sales Team through thoughtful, optimised programs across all digital media channels. Develop compelling content alongside the Content Specialist aligned with segmented target audiences at each stage of the buying process.

• Work closely with agencies and Sales Team to develop and execute lead and demand generation campaigns taking a multi-channel approach which includes email marketing (A/B testing) and automation tactics.
• Lead events ensuring positive customer experience, coordinating marketing, sales teams and external vendors to support execution
• Analyse CRM and conversion data to optimise strategies
• Collaborate with the Digital Content Specialist to develop content to support strategies and to develop nurture programs
• Roll out in branch programs and support other initiatives as required

• As the Marketing and E-Commerce Manager at Landos Pty Ltd, I was responsible for driving and overseeing all aspects of the company’s digital marketing and e-commerce strategy. My role included managing a diverse marketing team, optimizing the website and e-commerce platforms, and executing targeted marketing campaigns to both B2C and D2C audiences. Key responsibilities included:Team Leadership: Managed and mentored marketing team members, fostering a collaborative environment to achieve business objectives.
  Website & E-Commerce Management: Led the day-to-day operations and continuous improvement of the company website and online sales channels, ensuring smooth user experience and integration with e-commerce platforms.
  Social Media & Influencer Programs: Developed and executed social media campaigns, influencer partnerships, and digital content strategies to increase brand visibility and engagement.
  Campaign Development: Collaborated with Senior Management and the Sales & Marketing Strategy Group to create and implement direct-to-consumer campaigns and marketing collateral, ensuring alignment with broader company goals.
  Cross-functional Collaboration: Worked closely with senior leadership and external service providers to manage website content, approvals, and digital marketing tools.
  Digital Marketing & E-Commerce Training: Designed and delivered digital marketing and e-commerce training sessions to equip the team with best practices and emerging trends.
  Branding & Creative: Utilized my skills in graphic design, product photography, and videography to create compelling marketing assets for campaigns, product promotions, and customer engagement.
  Throughout my tenure, I was instrumental in developing CRM strategies, improving customer retention, and ensuring the highest return on investment for both external and internal events. My work has contributed significantly to growing the brand’s online presence and maintaining strong customer relationships through targeted digital strategies.

• Social media marketing, analytics assessment and reporting, digital media management, website design development, optimisation and management, e-commerce integration, implementation and management, content creation, graphic design, photography, videography.

• Social media marketing, analytics assessment and reporting, digital media management, website design development, optimisation and management, e-commerce integration, implementation and management, content creation, graphic design, photography, videography.

• Marketing management, digital media management, website design development, optimisation and management, ecommerce integration, implementation and management, content creation, graphic design, photography, videography, strategy development, project development, project marketing, research, strategic thinking, PR strategy, retail collateral support, IT, event marketing, social media management, Influencer program integration and management, analytics assessment and reporting.

• Social media marketing, analytics assessment and reporting, digital media management, website design development, optimisation and management, e-commerce integration, implementation and management, content creation, graphic design, photography, videography.