Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
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Daisy Ayres

Palm Beach,QLD

Summary

Dynamic and results-driven Marketing Professional with extensive experience developing and executing strategic marketing initiatives across diverse industries. Proven track record of driving brand growth, enhancing engagement, and delivering measurable results. Passionate about leadership, creativity, and achieving business objectives through innovative marketing solutions.

Overview

11
11
years of professional experience

Work History

Content Creator and Social Media Management

Daisy Ayres Marketing
10.2024 - Current
  • Provided comprehensive social media management services, including strategy, content planning, and scheduling.
    Create engaging content for Instagram and TikTok to build a personal brand focused on lifestyle, wellness, and travel.
    Develop user-generated content (UGC) for brands to enhance social presence and foster audience interaction.

Marketing Manager

Down Under Centre
11.2024 - 02.2025
  • Develop and implement targeted marketing strategies to promote visa, relocation, and employment services, driving brand growth and client engagement.
  • Key Achievements:
  • Increased social media reach by 27%, account engagement by 51%, and followers by 3% within 90 days.
  • Key Responsibilities:
  • Develop and execute comprehensive marketing strategies across digital channels to increase visibility and engagement.
  • Manage stakeholder relationships, fostering collaborations with state migration agents, relocation partners, and internal teams.
  • Oversee online strategy, execution, and evaluation to ensure measurable success.
  • Lead SEO initiatives to maintain high search rankings and organic traffic.
  • Manage website content, including blog posts and landing pages.

Recruitment Marketing Manager

AMS
01.2022 - 08.2024
  • Directed global recruitment marketing initiatives for high-profile clients in the pharmaceutical sector, delivering innovative strategies and measurable results.
  • Key Achievements:
  • Secured a $7M deal with Bayer through strategic marketing bids and execution.
  • Introduced and scaled programmatic advertising tool “Appcast” across 10 major accounts, improving ROI and efficiencies.
  • Awarded “AMS Manager of the Quarter” for exemplary client management and team leadership.
  • Key Responsibilities:
  • Developed and implemented global recruitment marketing strategies.
  • Managed multi-channel campaigns to attract and retain talent.
  • Analysed data to optimise ROI and inform strategic decisions.
  • Oversaw recruitment marketing budgets.
  • Created and delivered monthly campaign performance reports.
  • Led a team of Recruitment Marketing Specialists to achieve departmental objectives.

Marketing Manager

HSDC (College Group)
12.2019 - 12.2021
  • Played a pivotal role in merging three colleges into one unified group, creating a new brand identity, and increasing market share through innovative marketing strategies.
  • Key Achievements:
  • Exceeded annual application targets, increasing market share by 3% year on year.
  • Designed and executed the “New Student Festival,” improving conversion rates by 8%.
  • Key Responsibilities:
  • Created and executed integrated, multichannel marketing campaigns to meet student recruitment targets.
  • Managed social media strategy and brand messaging to ensure consistency.
  • Organised cross-college events and analysed application data to refine strategies.
  • Led and developed high-performing teams to exceed KPIs.

School Liaison Manager

HSDC
02.2018 - 12.2019
  • Key Responsibilities:
  • Represented the college as the primary liaison with over 40 feeder schools, driving student recruitment efforts.
  • Developed and executed school liaison strategies, using data insights to optimise recruitment activities.
  • Coordinated external recruitment events and created engaging digital and print content.

School Liaison Coordinator

HSDC
05.2016 - 02.2018
  • Key Responsibilities:
  • Promoted the college through presentations, career fairs, and outreach activities.
  • Played a key role in the successful promotion of the merger between Havant Sixth Form College and South Downs College.
  • Supported rebranding efforts, enhancing the college’s visibility and reputation.

Marketing & Sales Coordinator

Taxback.com
Sydney & Melbourne
11.2014 - 10.2015
  • Led marketing initiatives to enhance brand awareness and generate leads across Sydney and Melbourne.
  • Key Responsibilities:
  • Planned and executed events to boost visibility and client acquisition.
  • Built partnerships with travel suppliers to expand outreach and engagement.

Education

Level 5 Diploma - Leadership & Management

Chartered Management Institute (CMI)
01.2021

Level 4 Certificate - Professional Marketing

Chartered Institute of Marketing (CIM)
01.2018

A-Levels - English Language, Drama, Media Studies

Skills

  • Marketing Strategy & Campaign Management
  • Content Creation
  • Stakeholder Relationship Management
  • Digital Marketing & Social Media Strategy
  • Brand Building & Awareness
  • Creative Thinking & Problem-Solving
  • Leadership & Team Development
  • Hootsuite
  • Capcut
  • Canva
  • Mondaycom
  • Wordpress
  • MailChimp
  • Brand development
  • Campaign management
  • User-generated content

References

References available upon request.

Timeline

Marketing Manager

Down Under Centre
11.2024 - 02.2025

Content Creator and Social Media Management

Daisy Ayres Marketing
10.2024 - Current

Recruitment Marketing Manager

AMS
01.2022 - 08.2024

Marketing Manager

HSDC (College Group)
12.2019 - 12.2021

School Liaison Manager

HSDC
02.2018 - 12.2019

School Liaison Coordinator

HSDC
05.2016 - 02.2018

Marketing & Sales Coordinator

Taxback.com
11.2014 - 10.2015

Level 5 Diploma - Leadership & Management

Chartered Management Institute (CMI)

Level 4 Certificate - Professional Marketing

Chartered Institute of Marketing (CIM)

A-Levels - English Language, Drama, Media Studies

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