Accomplished Retail Director with a proven track record at Hermes, demonstrating exceptional leadership and negotiation skills. Expert in budgeting and planning, successfully established Hermes in Indonesia, enhancing brand awareness and expanding VIP clientele. Known for a keen sense of style and customer orientation, consistently achieved business targets through strategic planning and effective team management.
Worked with operation team (brand manager and store manager) to ensure day to day operations ran smoothly, motivated the team to achieve targets and that store appearance and merchandising followed brand guidelines.
Worked with the communication team to create in-store animation once per season and major event once per a year, liaise with media for online and print advertisements and coverage.
Reported directly to managing director/franchiser and Lanvin principal in Paris. Worked with the late Alber Elbaz prior to his departure.
Successfully sustained the brand image and business during difficult times, changes of ownership and creative directors.
Responsible on budgeting, planning, stock control, cost control, attended buying trips 4 times a year in Paris, attended fashion shows, worked with merchandiser to curate products for window and in store displays to ensure the collection was well presented and follows principal guidelines.
Maintained good relation with VIP clients.
Established Hermes in Indonesia.
Led the operation and communication team to ensure the business targets were achieved , strengthened the brand awareness, recruited new clientele, especially targeting a younger demographic through in store animation and events.
Responsible for budgeting, planning, pricing strategy, stock control, led the buying team on the OTB preparation and buying strategy and cost control.
Attended buying trips to Paris 4 times a year, VIP events, fashion shows, overseas store openings, communication meetings in Paris & regional meetings.
Ensured all product category buying and sales were in accordance with the product mix commitments.
Responsible for hiring, training and staff performance reviews.
Reported directly to the Managing Director/Franchiser and Hermes South East Asia principal and principal in Paris.
Involved in all store projects, determined layout and size of the each department.
Attended Retail Operation training in Paris 2005, frequently visited the workshops : Silk in Lyon, Watches in Bienne, Jewelry, leather, exotic leather and special orders in Paris.
Recruited new VIP clientele and maintained existing VIP clients thru regular communication and attended to their inquiries.
Managed store operations on a day to day basis to ensure the stores ran smoothly , daily targets were achieved, store appearance and merchandising are up to brand standards.
Responsible on OTB budget, country monthly order and went to collection buying in Hong Kong.
Hiring and training, regularly motivated the team to meet their KPI and increase loyalty.
Managed inventory control, cash control and store opening and closing procedures.
In charge of CRM.
Regularly trained in Hong Kong and Singapore, attended Retail Operation training in Paris in 2001.
Reported to country general manager and retail operations manager based in Singapore.
1996 - 2002 worked at LVMH group as store manager of Louis Vuitton,. Loewe and Celine in Surabaya and Jakarta, Indonesia.
2002 - joined Hermes Indonesia as brand manager and established the first store in Jakarta.
2006 - took over management of Lanvin Indonesia.
2018 - established a second Hermes store in Jakarta, the first Hermes Watch store in South East Asia and Pacific and opened pop up stores in other markets and sales surpassed targets.
Managed to achieved sales target through SARS and the Asian economic crisis.
Organized and hosted numerous marketing and VIP events, some with more than 500 guests.
Became the face of Hermes and Lanvin in Indonesia.
2018 - 2021 ; appointed as Retail Director of Hermes and Lanvin Indonesia.