Summary
Overview
Work History
Education
Skills
Timeline
Generic

Dale Ashman

Hawthorn East

Summary

I am an experienced retail sales professional who thrives on the challenge of finding solutions for my customers. My experience encapsulates all areas of the retail environment from stock and quality control to staff management and training. I am looking for a role where I can make a real contribution as part of a team committed to quality of service and of product, in particular books, music and film, where the majority of my experience has been gained.

Professional with strong background in customer interactions and service solutions. Highly skilled in conflict resolution, communication, and problem-solving, ensuring customer satisfaction and loyalty. Effective team collaborator, adaptable to changing needs, and consistently focused on achieving results through efficient and empathetic service. Known for reliability and proactive approach to meeting customer and organizational goals.

Overview

21
21
years of professional experience

Work History

Retail Sales/Customer Service Representative

Dymocks Books (trading as G.W. Leisure Pty. LTD)
01.2013 - 01.2020
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
  • Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
  • Responded to customer requests for products, services, and company information.
  • Purchased assets/merchandise for the store and was responsible for opening and closing, and cleaning.
  • Spearheaded the visual merchandising and displays.
  • Exceeded performance metrics consistently, earning recognition as a top performer within the team.
  • Coordinated with logistics department to expedite shipping for urgent customer orders.

Book Sales Associate

Tim's Bookshop
01.1999 - 01.2012
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
  • Built relationships with customers to encourage repeat business.
  • Managed returns, exchanges and refunds in accordance with store policy.
  • Educated clients on current promotional offerings and products using persuasive selling tactics.

Education

Certificate of Occupational Studies - Retail

Swinburne TAFE
Melbourne, VIC
01-1996

Skills

  • Customer service skills
  • Product knowledge
  • Credit card procedures
  • Cash register operation
  • Money handling
  • Sales representative interaction
  • Supplier interaction
  • Merchandising
  • In-store displays
  • Promotions
  • Stocktaking
  • Stock control
  • Time management
  • Verbal communication
  • Written communication
  • Problem solving
  • Customer complaint handling
  • Customer focus
  • Store management
  • Staff supervision

Timeline

Retail Sales/Customer Service Representative

Dymocks Books (trading as G.W. Leisure Pty. LTD)
01.2013 - 01.2020

Book Sales Associate

Tim's Bookshop
01.1999 - 01.2012

Certificate of Occupational Studies - Retail

Swinburne TAFE
Dale Ashman