Dale Fowler
Melbourne,VIC
Summary
Proactive professional with a focus on team leadership and mentorship. Known for implementing effective sales strategies that drive performance and revenue growth while maintaining strong client relationships. Results-oriented National Sales Manager with a strong background in market trend analysis and account management. Successfully developed and executed sales strategies that increased market share and fostered client loyalty.
Overview
9
9
years of professional experience
Work History
National Sales Manager
Plastec
Melbourne, Victoria
07.2024 - 07.2025
- Developed national sales strategies to increase market presence and brand awareness.
- Analyzed market trends to identify new business opportunities and customer needs.
- Managed relationships with key clients to ensure satisfaction and loyalty.
- Trained and mentored junior sales staff on effective selling techniques and product knowledge.
- Assisted in the preparation of sales presentations for potential clients and stakeholders.
- Coordinated regional sales efforts to optimize team performance across territories.
- Participated in industry events to network and promote company offerings effectively.
- Established KPI targets for individual team members as well as overall team performance.
- Determined annual unit and gross-profit plans by implementing marketing strategies and analyzing trends and results.
- Prepared monthly, quarterly and annual sales forecasts to effectively plan sales strategies.
- Built strong relationships with vendors and suppliers to ensure favorable terms of delivery and payment conditions.
- Developed and implemented strategies to increase sales revenue.
- Coached team members on building relationships with customers and closing deals.
- Maintained productive national sales staff by strategically recruiting, orienting and training top-notch employees.
- Gave sales presentations, negotiated contracts and promoted services to customers.
- Delivered sales presentations at national conferences to highlight industry trends, provide additional training, clarify new business goals and award top sellers.
- Maintained sales volume and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
- Set up and oversaw territory assignments, performance quotas and budgets.
- Conducted regular meetings with regional sales teams to ensure adherence to company policies.
- Supported sales team members to drive growth and development.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
General Manager
Holman Industries
Melbourne, Victoria
07.2016 - 05.2024
- Managed staff schedules to optimize team efficiency and coverage.
- Developed sales strategies to increase market share and drive revenue growth.
- Led a team of sales representatives to achieve monthly sales targets.
- Conducted market research to identify customer needs and preferences.
- Managed relationships with key clients to ensure satisfaction and retention.
- Analyzed sales data to inform decision-making and strategy adjustments.
- Oversaw budget management for sales initiatives and operational expenses.
- Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
- Utilized expert negotiation, closing and marketing skills while ensuring dynamic customer response and follow-up.
- Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.
- Identified weaknesses and implemented sales and business practices training to improve performance.
- Monitored customer satisfaction levels and took corrective action when needed.
- Mentored and directed employees by conducting one-on-one meetings with salespeople.
- Maintained department profitability while controlling expenses and promoting customer satisfaction.
- Created weekly and monthly reports on sales performance, goals, and objectives.
- Developed and implemented strategies to increase sales revenue.
- Reviewed inventory data to make adjustments, evaluate forecasts and meet demands.
- Negotiated contracts with vendors and suppliers for better pricing terms.
- Defined goals and objectives to generate significant amounts annually in sales revenue.
- Analyzed competitor strategies to gain an edge over them in the marketplace.
- Advised senior management on changes in product offerings based on customer feedback and market conditions.
- Developed relationships with key stakeholders across different industries.
- Cultivated and deepened high-performance sales team.
- Achieved company growth and brand development through market expansion and sales.
- Supported sales team members to drive growth and development.
- Coached, developed and motivated team to achieve revenue goals.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Built sales forecasts and schedules to reflect desired productivity targets.
Education
High School Diploma -
Deer Park High School
Melbourne, VIC11-1982
Skills
- National sales strategy
- Market trend analysis
- Key account management
- Sales forecasting
- Training and mentoring
- Customer relationship management
Timeline
National Sales Manager
Plastec
07.2024 - 07.2025
General Manager
Holman Industries
07.2016 - 05.2024
High School Diploma -
Deer Park High School