Dale Harris
Gosnells,WA
Summary
Dynamic retail professional with a proven track record at Angus & Robertson Bookworld, excelling in sales enhancement techniques and client relationship management. Recognized for boosting average transaction value through effective upselling and fostering customer loyalty. Adept at inventory management and committed to delivering exceptional customer service in fast-paced environments.
Friendly Sales Assistant specializes in retail apparel sales. Customer service expert knowledgeable about on-trend fashions and products. Brings excellent experience in major brand sales within fashion-forward customer demographic.
Motivated Sales Assistant committed to providing excellent customer service. Organized, detail-oriented and empathetic to customer needs. Skilled at helping customers find the products and services that they need.
Overview
19
19
years of professional experience
Work History
Sales Assistant
Australian Lifestyle Fremantle
11.2022 - 06.2025
- Increased sales by building strong customer relationships and providing excellent service.
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
- Remained calm and poised in high-stress, dynamic environment to promote service to customers and staff.
- Helped customers locate products and checked store system for merchandise at other sites.
- Managed inventory to ensure optimal stock levels, minimizing overstock and out-of-stock situations.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
- Provided exceptional services and pleasant shopping experiences to retail customers.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Conducted weekly inventory audits to ensure accuracy in stock levels.
- Monitored sales trends to advise management on potential inventory adjustments.
- Updated product displays regularly, keeping store appearance fresh and appealing.
- Resolved customer complaints with empathy and professionalism, maintaining positive store reputation.
- Identified upselling opportunities, contributing to increase in average transaction value.
Candybar Manager
Event Cinemas Innaloo
04.2015 - 10.2022
- Accomplished multiple tasks within established timeframes.
- Managed and motivated employees to be productive and engaged in work.
- Maximized performance by monitoring daily activities and mentoring team members.
- Cross-trained existing employees to maximize team agility and performance.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Oversaw inventory management, optimizing stock levels, and reducing waste.
Sales Assistant
AllBooks4Less
02.2011 - 04.2015
- Processed transactions accurately while maintaining a high level of customer service.
- Met and exceeded sales targets consistently, contributing to overall team success.
- Assisted customers with prompt and polite support in-person and via telephone.
- Established rapport with customers using active listening and interpersonal skills.
- Boosted store revenue through upselling and cross-selling techniques.
- Built rapport with repeat customers, fostering long-term loyalty to the brand.
- Collaborated with team members to achieve a cohesive and efficient store environment.
- Executed visual merchandising strategies to attract customers and drive sales.
- Trained new hires on company policies, procedures, sales tactics helping them integrate seamlessly into the team.
Retail Store Manager
Angus & Robertson Bookworld
09.2006 - 03.2011
- Managed store organization, maintenance, and purchasing functions.
- Improved store sales by implementing effective marketing strategies and attractive visual merchandising.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Evaluated employee performance regularly provided constructive feedback coaching opportunities improvement recognition outstanding achievements.
- Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Increased average transaction value by upselling products, promoting add-ons, and cross-selling complementary items.
- Continuously assessed store layout to optimize product placement for enhanced visibility and impulse purchases from customers.
- Completed routine store inventories.
- Boosted employee retention rates by fostering a positive work environment, providing growth opportunities, and offering competitive compensation packages.
- Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback, and rewarding superior performance.
- Upheld brand identity standards within the store location through consistent signage presentation merchandise displays following corporate guidelines.
- Managed all aspects of budgeting for the retail location including labor costs, expenses control, revenue tracking.
- Optimized store displays and appearance via strategic merchandising.
- Managed inventory control, cash control, and store opening and closing procedures.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Completed point of sale opening and closing procedures.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Rotated merchandise and displays to feature new products and promotions.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Education
High School Diploma -
Geraldton Senior High School
Geraldton, WA11-1985
Skills
- Sales proficiency, Client requirement analysis, Client relationship management, Sales enhancement techniques
- Product display optimization, Retail visual merchandising, Point of sale management, Cash management, Financial transaction handling
- Inventory management, Operational procedures management, Organisational skills, Time management abilities
- Interpersonal skills, Teamwork and collaboration, Problem-solving aptitude
Timeline
Sales Assistant
Australian Lifestyle Fremantle
11.2022 - 06.2025
Candybar Manager
Event Cinemas Innaloo
04.2015 - 10.2022
Sales Assistant
AllBooks4Less
02.2011 - 04.2015
Retail Store Manager
Angus & Robertson Bookworld
09.2006 - 03.2011
High School Diploma -
Geraldton Senior High School
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