Elevating sales performance, one coaching session at a time whilst delivering sales strategies that drive revenue success.
A transformational leader building high-performance teams.
Overview
16
16
years of professional experience
Work History
National Sales Director
Multimedia Technology
12.2020 - Current
Lead a team of 32 sales professionals across Australia
Manage and achieved budgets in excess of $180m
Developed business plans and Vendor strategies
Created, implemented and coached new sales process
Redesigned incentive plans, Catalysing growth by motivation and inspiration across all teams to achieve exceptional results.
Build strategic plans to help Identify and engage new and existing clients across Australia.
forge lasting partnerships over price driven non loyal buying patterns
Created our proactive over reactive sales mentality
Built a world class Sales Culture
Developed seasonal monthly sales budget strategy
Developed and implemented sales plans including identification of target markets, marketing tactics and timelines
Lead weekly sales and Support meetings
1 on 1 coaching sessions held weekly with all reports
Created staff development and training strategies
Developed and maintained relationships with executive decision makers through all customer and Vendor networks
Partnered with Marketing and Product teams to ensure cross functional success delivering stronger outcomes
Own the relationships and lead negotiations with our Logistics partners
Owned key relationships from end users to C Level executives
Lead key negotiations and drive tender relationships within the Mining sector for Rugged Mobility contracts.
Sales Manager
GWA Group
04.2021 - 12.2022
Full accountability of the Trade and Retail market
Developed and executed business plans specific to channel to deliver on organizational objectives
Led negotiations for mutually beneficial pricing arrangements and Trading Agreements across key accounts
Drove high levels of performance and engagement across the state through leadership, performance development and performance coaching
Drove the state to achieve budget of $106m with high SVM
Built a world class Sales Culture where every team member was working towards combined success with a passion to win Share
Developed sales budgets
Developed and implemented sales plans including identification of target markets, marketing tactics and timelines
Developed and implemented new sales processes for new business acquisition
Lead weekly sales and customer service meetings to ensure all teams are on track to achieve/exceed budgets, forecast and identify risk
Monitor revenue and SVM in consultation with State teams
Developed Weekly/Monthly/Quarterly Sales Reports and data analysis
Creation of staff development and training strategies (identify courses internally/externally)
Developed and maintained relationships with executive decision makers through all accounts
Fully utilized sales CRM coupled with a structured sales process to measure sales leads, funnels, effectiveness resulting in improved business performance
Liaise with the marketing team to ensure the timely delivery of marketing material that drives sales
Developed and implemented processes/systems for monitoring marketing activities and outcomes
Developed and prepared support material lists and information packs for sales team
Identified new sales/product and client opportunities and implemented strategies to produce or secure those opportunities
Developed new systems and procedures in to drive sales and improve customer experience/NPS.
State Sales and Operations Manager
SHERWIN WILLIAMS
04.2019 - 01.2021
Led sales and Compliance across 15 trade stores and 10 BDM's
Drive growth through national Key Accounts
Led Victoria from an underperforming state to the no 1 state in Australia in both GSV and SVM
Conducted 1on1 coaching sessions with all store managers and BDM'S weekly
Inspired a culture of Sales Excellence through “coach the coach”
Oversee training and development of all sales and operating personnel within the region
Demonstrate and role model passion for safe working behaviours and attitudes, ensuring there is a strong safety culture within the region
Promote continuous improvement and build strong internal and external stakeholder relationships across the trade industry
Led negotiations and contract control of our logistics partner.
Head of Sales
CLOUD COPY CLICK
02.2014 - 04.2018
Full P&L accountabilities
Accomplished regional sales objectives by recruiting, training, and coaching
Achieved sales and operational objectives by contributing sales information and recommendations to strategic plans
Exceeded sales financial objectives by forecasting requirements
Created a winning culture through coaching sales representatives and business leaders for continued skill growth and motivation
Maintained great rapport with key customers and identified new customer opportunities
Accomplished sales and company mission by completing/exceeding results regularly.
Sales Coach
SERCO GLOBAL SERVICES
01.2008 - 01.2012
Education
Bachelor's Degree - Social Science and Behavioural Science
Skills
Sales Transformation
Change Management
Relentlessly focused on results
challenge the status quo
Strategic Sales Planning
Building and leading Sales Process Optimisation
Customer-Centric Sales Models
Market Expansion
Sales Acceleration
Sales Coaching and Training
Motivating Teams to Excellence
Transformational Leadership
Solution Selling
Enterprise Sales
An expert in creating business opportunities using all methods
Sales Improvement/Enablement
Expert in Data analysis
Timeline
Sales Manager
GWA Group
04.2021 - 12.2022
National Sales Director
Multimedia Technology
12.2020 - Current
State Sales and Operations Manager
SHERWIN WILLIAMS
04.2019 - 01.2021
Head of Sales
CLOUD COPY CLICK
02.2014 - 04.2018
Sales Coach
SERCO GLOBAL SERVICES
01.2008 - 01.2012
Bachelor's Degree - Social Science and Behavioural Science
Technical Instructor IV at Learning Technology Multimedia Branch (LTMB), MedTechnical Instructor IV at Learning Technology Multimedia Branch (LTMB), Med