Damien Berry
Coca-Cola Europacific Partners (CCEP)
Redfern,NSW
15
years of professional experience
Commercially driven FMCG sales professional with proven success delivering profitable growth, customer retention and strategic account development within Coca-Cola Europacific Partners. Experienced in building long-term customer partnerships, negotiating commercial agreements, executing data-led growth plans and influencing stakeholders across multiple business functions. Recognised for combining strong commercial acumen, customer focus and analytical capability to deliver sustainable business outcomes in highly competitive markets.
Work History
Business Development Executive
2 Years 2 Months- Manage a Sydney Metropolitan Area territory across licensed venues, corporate clients, and independent operators using SAM/Sales Mobility for account management and field execution, while building strong customer relationships and ensuring consistent delivery of commercial commitments.
- Maintained growth in core range share activation across the territory each month through PICOS audits and structured execution planning while delivering a positive net customer growth following the territory reroute June of last year, using all available planning tools to prioritise high-value acquisition.
- Achieved positive uplift in order value and volume vs. LY through strategic account planning, BI reporting and category reviews, optimising ranging and margin mix.
- Drove customer investment through pricing, rebate and trade equipment negotiations, supported by SAP/CRM, Tableau and SAM, while delivering brand activations, POS rollouts and seasonal campaigns across key accounts.
- Consistently achieved an average of 90% compliance in the Growth Partnership Program over a 12-month period.
- Drove territory growth through the successful placement of more than 10 MEC coolers during the past 12 months.
- Led team execution of NARTD NPD launches over the last 12 months, achieving 90%+ product penetration across each launch activation period.
NSC Sales Specialist
10 Months- Inbound call specialist handling national customer, sales, credit and operational enquiries with accuracy and efficiency; achieved 90% call satisfaction and an 87% completion rate; progressed internally into the Business Development team.
Marketing Executive – Gaming
1 Year 5 Months- Executed on-property (BTL) marketing by delivering over 50 promotional campaigns through VIP loyalty program draws and tournaments, achieving positive revenue and ROMI outcomes while awarding high-value prizes, such as a Mercedes EQS, Rolex watches, and gold bullion.
- Oversaw on-property activations tailored exclusively for Gold, Platinum and Diamond members in private gaming rooms.
- I briefed creative teams, produced targeted CRM/EDM copy, and coordinated cross-functional campaign rollout utilizing digital OOH channels (Scala screens, kiosks, EGM takeovers), static POS collateral, and experiential prize activations for promotions and tournaments.
- Managed procurement and coordination of high-value prizes, ensuring compliant sourcing, vendor negotiation, and seamless delivery for major promotional campaigns.
- Used Salesforce to support customer lifecycle marketing and offer deployment.
- Prepared compliant promotional T&Cs, and executed campaigns within a highly regulated gaming environment.
Premium Guest Services – Sovereign & Chairmans Rooms
2 Years 9 Months- Delivered premium service to VIP Platinum and Diamond guests in exclusive private gaming areas.
- Built strong relationships driving loyalty, repeat visitation and program engagement.
- Supported VIP promotions, events and personalised guest experiences.
- Managed secure TAB operations including safe control and daily reconciliation.
- Trained and onboarded new staff in a high-compliance environment.
Fleet & Used Car Wholesale Specialist
5 Years 10 Months- Sourced, appraised, and acquired ex-fleet and lease-return vehicles across NSW.
- Negotiated wholesale pricing to optimize margins and manage risk.
- Managed end-to-end wholesale operations, including valuations, tenders, and stock handling.
- Built a wide network of dealers, fleet providers, leasing companies, and auction partners.
- Ensured compliance with NSW Fair Trading and PPSR regulations.
Education
Diploma - Marketing
Graduate Certificate - Sports Management
Skills
Commercial & Sales:
Territory planning • Corporate sales • Partnership development • Trade negotiations • Pricing strategy • Revenue growth
Marketing & CX:
BTL campaigns • CRM/EDM marketing • Segmentation • Insights reporting • Promotional optimisation
Customer Engagement:
VIP service • Loyalty programs • High-value customer management • Service excellence
Technology:
Salesforce • MS Dynamics 365 • SAP • Excel Advanced • Power BI • Tableau • SAM/PICOS field tools
Compliance & Regulation:NSW liquor licensing • RSA • Gaming promotional compliance • Casino Special Employee Licence (NSW)
Timeline
Business Development Executive
Coca-Cola Europacific Partners (CCEP)
06.2024 - CurrentRead More
NSC Sales Specialist
Coca-Cola Europacific Partners (CCEP)
08.2023 - 06.2024Read More
Marketing Executive – Gaming
The Star Entertainment Group
05.2021 - 10.2022Read More
Premium Guest Services – Sovereign & Chairmans Rooms
The Star Sydney
08.2018 - 05.2021Read More
Fleet & Used Car Wholesale Specialist
OzCar
02.2012 - 12.2017Read More
UTS
Diploma from Marketing
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UTS
Graduate Certificate from Sports Management
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