Damien Shiel
Wodonga,Vic
Summary
Strategic and data-driven urban transport leader with 20+ years’ experience across micromobility, logistics and urban operations management. Proven record of integrating land use, transport policy and active mobility programs to deliver sustainable city growth and accessibility outcomes.
As Area Operations Manager at Tier-Dott, led planning, delivery and optimisation of some of the largest and most successful shared mobility schemes globally, implemented in partnership with four UK councils. Recognised for building high-performing teams, managing multimillion pound contracts and driving measurable improvements in safety, accessibility and community engagement.
Passionate about developing cities that move efficiently, sustainably and equitably — aligning people, policy and technology to create better urban futures.
Overview
27
27
years of professional experience
Work History
Area Operations Manager
Tier-Dott
03.2025 - Current
- Oversaw the delivery and optimisation of high-volume micromobility operations across the West of England region, ensuring regulatory compliance, safety and stakeholder satisfaction in a fast-paced, publicly regulated environment.
- Led integrated operations across internal teams and third-party contractors to deliver consistent, high-quality public transport alternatives.
- Managed WHS across multiple sites and countries as the UK, Ireland & Nordics H&S representative, strengthening safety culture and compliance.
- Built strong relationships with councils, police, universities, local businesses and transport authorities, resulting in the renewal of key operational licences.
- Supported emergency response protocols, including fleet safety investigations and public safety escalations.
- Collaborated with marketing to deliver campaigns that increased user uptake by over 15%.
- Led the expansion of key cities (Bristol & Bath), coordinating with public authorities and internal operations to exceed forecast launch rider uptake KPI by 20%.
- Championed equitable mobility programs, delivering 15% growth in usage in low-accessibility neighbourhoods through targeted infrastructure and vehicle distribution strategies.
Volunteer Mentor
Key4Life (Young Offenders Programme)
03.2021 - Current
- Mentoring young offenders and facilitating employment opportunities through preventative programmes and workshops in the micro-mobility industry.
- Top 50 list of changemakers within the global mobility industry for recognition of work with Key4Life (Young Offenders Programme): The Zag List: 50 mobility changemakers.
Senior Operations Manager
Tier Operations Ltd
11.2023 - 02.2025
- Accountable for the end-to-end delivery of operations in the UK's largest market, including team leadership, compliance and financial performance across large-scale micromobility services.
- Managed 60+ staff and fleet operations exceeding 4,500 vehicles across multiple sites.
- Restructured contracts, reduced labour operational costs and secured new warehousing to achieve £400K in annual cost savings.
- Championed a culture of continuous improvement, achieving 30% increase in fleet availability and 26% improvement in service satisfaction YoY.
- Drove planning and delivery of new city launches, ensuring regulatory, contractual and WHS compliance.
- Regularly represented the company in forums with city councils and infrastructure partners to align operations with city planning priorities.
City Operations Manager - West of England
Voi Technology UK Ltd
10.2020 - 10.2023
- Responsible for the strategic growth and daily operational management of one of Voi's highest-performing regions globally, overseeing multi-site warehouse operations, public service delivery and compliance across a multi-city footprint.
- Scaled operations from start-up to mature market, growing team to a head count of over 100, including infield third party logistics support.
- Maintained
- Developed and led emergency response protocols and business continuity plans during inclement weather and civil disruptions.
- Managed third-party logistics and service providers, resulting in a 15% decrease in labour costs.
- Designed and implemented a new warehouse workflow model that became the global benchmark for safety and performance.
Operations Manager- Warehouse & Logistics
Solarcentury
03.2010 - 09.2020
- Managed daily operations to ensure efficient workflow and resource allocation.
- Implemented process improvements to streamline operations and reduce costs.
- Coordinated supply chain logistics to maintain timely delivery of solar products.
- Monitored compliance with safety regulations and industry standards consistently.
- Analyzed operational data to identify trends and inform decision-making processes.
Recruitment Consultant
Extraman
01.2009 - 02.2010
Operations Team Leader & Supervisor
Entertainment UK
07.2004 - 12.2008
Pub & B&B Manager
Rose & Crown/Lighthorseman York
01.1999 - 07.2004
Education
Victorian Certificate of Education -
Catholic College Wodonga
Wodonga01-1992
Bachelor of Business - Personnel Management
Deakin University
Melbourne, VICSkills
- Strategic Transport & Urban Planning
- Stakeholder & Government Relations (Local & Regional Councils)
- Active & Sustainable Transport Integration
- Data Analysis & Policy Development
- Road Safety & Accessibility Programs
- Project & Program Management
- Team Leadership & Workforce Development
- Contract & Performance Management (KPIs / SLAs)
- Urban Mobility Technology & Infrastructure Design
- Community Consultation & Public Reporting
Timeline
Area Operations Manager
Tier-Dott
03.2025 - Current
Senior Operations Manager
Tier Operations Ltd
11.2023 - 02.2025
Volunteer Mentor
Key4Life (Young Offenders Programme)
03.2021 - Current
City Operations Manager - West of England
Voi Technology UK Ltd
10.2020 - 10.2023
Operations Manager- Warehouse & Logistics
Solarcentury
03.2010 - 09.2020
Recruitment Consultant
Extraman
01.2009 - 02.2010
Operations Team Leader & Supervisor
Entertainment UK
07.2004 - 12.2008
Pub & B&B Manager
Rose & Crown/Lighthorseman York
01.1999 - 07.2004
Victorian Certificate of Education -
Catholic College Wodonga
Bachelor of Business - Personnel Management
Deakin University