Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
CORE COMPETENCIES
KEY DIFFERENTIATORS
Timeline
Generic

Dan Green

Digital Marketing Manager | IT Specialist | Web Developer
Merrimac

Summary

Results-driven Digital Marketing Manager with 14+ years scaling D2C/B2B revenue through integrated marketing strategies and technical innovation. Achieved 8x-12x Return on Ad Spend (ROAS) managing $150K annual ad spend while leading full-stack development and ERP implementation. Expertise in Google Ads, Meta advertising, Search Engine Optimization, email marketing, and marketing analytics. Successfully scaled ThreeSixty Fans from $400K to $3.5M annual revenue, culminating in strategic acquisition.

Overview

15
15
years of professional experience
3
3
Certifications

Work History

Digital Marketing & IT Manager

ThreeSixty Fans (Thompson Group)
06.2019 - 01.2025
  • Led complete digital transformation and growth strategy for premium ceiling fan D2C/B2B business, culminating in successful company acquisition.
  • Revenue Growth: Scaled combined revenue from $400K to $3.5M annually (775% growth) through integrated digital marketing strategies and technical optimization
  • Marketing Excellence: Achieved 8x-12x Return on Ad Spend (ROAS) managing $150K annual budget across Google Ads and Meta platforms with $55-$65 Customer Acquisition Cost (CAC) and $760 Average Order Value
  • Conversion Rate Optimization: Implemented A/B testing and landing page optimization strategies achieving 4.8/5 customer satisfaction rating and improved Marketing Qualified Lead (MQL) conversion rates
  • Technical Innovation: Architected NetSuite ERP integration with WooCommerce, eliminating data entry errors and reducing order processing time by 80%
  • Marketing Attribution: Developed custom Fan Match Quiz Tool improving customer experience and purchase accuracy through enhanced marketing attribution tracking
  • IT Leadership: Served as sole IT Manager for 10-14 staff, managing self-hosted VPS, security protocols, and Microsoft 365 environment
  • Content Marketing: Produced all marketing assets for 200+ SKUs including product photography, video content, technical manuals, and data sheets supporting SEO strategy
  • Brand Development: Led comprehensive brand strategy and visual identity development driving organic Search Engine Optimization and Pay-Per-Click campaign performance

Web Developer & Marketing Coordinator

Crestwind Fans / MyFan Pty Ltd
01.2012 - 01.2019
  • Evolved from development-focused role to integrated marketing strategy, establishing foundational business model later scaled at ThreeSixty Fans.
  • Platform Development: Developed and maintained Magento-based e-commerce platform for MyFan brand with integrated marketing analytics and conversion tracking
  • Marketing Strategy: Pioneered pull-through marketing strategy successfully promoting D2C sales while driving B2B wholesale demand through targeted digital campaigns
  • Business Model Innovation: Established foundational D2C/B2B business model and marketing frameworks including email marketing automation and customer segmentation
  • Marketing Automation: Implemented technical solutions supporting Search Engine Optimization, Pay-Per-Click advertising, and marketing attribution tracking
  • Performance Analytics: Developed custom reporting solutions for marketing ROI analysis and Customer Acquisition Cost optimization

Warehouse Assistant & Junior Web Developer

Fan Galleries Australia
01.2010 - 01.2012
  • Entry-level hybrid role combining warehouse operations with web development while completing university studies.
  • Web Development: Maintained and enhanced company HTML/CSS website implementing Search Engine Optimization best practices beyond primary responsibilities
  • E-commerce Operations: Gained foundational e-commerce operations and customer service experience supporting conversion rate optimization initiatives
  • Technical Growth: Transitioned to full-time technical and marketing role upon graduation, demonstrating rapid skill development in digital marketing fundamentals

Education

Bachelor of Information Technology - Information Technology

Griffith University
Gold Coast, QLD
11-2010

High School Certificate -

All Saints Anglican School
Gold Coast, QLD
11-2005

Skills

  • Development: PHP, React, JavaScript, TypeScript, HTML5, CSS3, WordPress, WooCommerce, Magento
  • Marketing Platforms: Google Ads, Meta Business Manager, Google Analytics 4, Klaviyo, Mailchimp, HubSpot
  • ERP & Business Systems: NetSuite (Advanced), Microsoft 365, Power BI, Marketing Automation Tools
  • Creative Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro), Canva
  • Infrastructure: VPS Management, Server Administration, Database Management, Load Balancing, Security
  • Analytics: Google Analytics 4, Marketing Attribution Tools, A/B Testing Platforms, Business Intelligence Reporting

Certification

Google Analytics Certified

Accomplishments

  • Revenue Growth: Scaled combined D2C/B2B revenue from $400K to $3.5M over 5 years (775% growth)
  • Marketing Performance: Consistently achieved 8x-12x Return on Ad Spend (ROAS) managing $150K annual ad spend
  • Process Optimization: Reduced order processing time by 80% through custom ERP integrations
  • Customer Acquisition: Maintained $55-$65 Customer Acquisition Cost (CAC) with $760 Average Order Value
  • Business Success: Led company to successful acquisition by CDB Group (September 2024)
  • Team Leadership: Managed IT infrastructure and support for 10-14 person organization

CORE COMPETENCIES

  • Digital Marketing & Analytics
  • Google Ads (Advanced) - Meta Business Manager - Google Analytics 4 - Search Engine Optimization (SEO) - Pay-Per-Click (PPC) - Email Marketing (Klaviyo) - Conversion Rate Optimization - Marketing Attribution - Campaign Management - A/B Testing - Marketing Qualified Leads (MQL) - Customer Acquisition Cost (CAC)
  • Technical Development
  • Full-stack Development (PHP, React, JavaScript, TypeScript) - WordPress/WooCommerce - NetSuite Administration - Microsoft 365 Administration - VPS/Server Management - API Integrations - Database Management - Marketing Automation
  • Creative & Design
  • Adobe Creative Suite (10+ years) - Photoshop, Illustrator, InDesign, Lightroom - Video Production - Product Photography - Digital Asset Creation - Brand Development
  • Business Intelligence
  • Power BI Reporting - Data Analysis - Performance Analytics - Process Automation - Cross-platform Integrations - Marketing ROI Analysis

KEY DIFFERENTIATORS

  • Full-Stack Marketing Technology: Unique ability to implement and optimize complex marketing tech stacks while analyzing performance data for maximum Return on Ad Spend (ROAS)
  • Revenue-Focused Growth: Proven track record scaling businesses through integrated digital marketing strategies, Search Engine Optimization, and technical innovation
  • Cross-Platform Expertise: Advanced proficiency across Google Ads, Meta advertising, email marketing, marketing automation, and Conversion Rate Optimization platforms
  • Strategic & Technical Integration: Bridges marketing strategy with hands-on technical implementation, delivering measurable business growth and improved Customer Acquisition Cost (CAC)

Timeline

Digital Marketing & IT Manager

ThreeSixty Fans (Thompson Group)
06.2019 - 01.2025

Web Developer & Marketing Coordinator

Crestwind Fans / MyFan Pty Ltd
01.2012 - 01.2019

Warehouse Assistant & Junior Web Developer

Fan Galleries Australia
01.2010 - 01.2012

Bachelor of Information Technology - Information Technology

Griffith University

High School Certificate -

All Saints Anglican School

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Dan GreenDigital Marketing Manager | IT Specialist | Web Developer