DAN LIU
Sydney,NSW
Summary
Marketing Specialist with experience in digital campaigns, event marketing, and audience engagement across international markets. Skilled in using consumer insights and data analysis to optimise campaign performance and enhance brand experiences. Seeking an opportunity in digital, event, or venue marketing to deliver impactful audience-focused outcomes.
Overview
5
5
years of professional experience
Work History
Sales and Marketing Coordinator
MYER PTY LTD.
Sydney, NSW
11.2023 - Current
- Delivered high-quality front-of-house customer service in a fast-paced environment, creating positive guest experiences through a customer-first approach.
- Processed sales transactions and payments accurately and efficiently, ensuring smooth customer flow during peak periods.
- Responded promptly to customer enquiries and resolved issues on the spot, using strong communication and problem-solving skills to maintain satisfaction.
- Worked collaboratively within multicultural and cross-functional teams to support daily operations and enhance the in-store customer experience.
- Mentored junior team members, providing guidance on best practices in sales and marketing techniques.
International Marketing Coordinator
SHENZHEN COMEN MEDICAL INSTRUMENTS CO., LTD
Shenzhen, China
03.2021 - 06.2023
- Planned and delivered integrated social media campaigns supporting international exhibitions, conferences, and brand activations, driving a 30% increase in audience engagement over six months.
- Collaborated within cross-functional teams to ensure consistent event messaging across digital platforms, marketing collateral, and on-site brand touchpoints.
- Built and maintained strong working relationships with key opinion leaders, industry speakers, and partners, supporting event promotion and enhancing brand credibility in international markets.
- Coordinated marketing and promotional activities for large-scale international exhibitions, seminars, and academic conferences, ensuring consistent brand presence across digital, print, and on-site touchpoints.
- Assisted with audience segmentation and targeting to tailor event communications for different regions and stakeholder groups.
Education
Master of Commerce - Marketing
The University of Sydney
12-2024
BACHELOR OF SOCIAL WORK -
University of New South Wales
01.2021
Skills
- Digital & Social Media Marketing
- Event Marketing Support
- Audience Insights & Competitive Analysis
- Brand Awareness & Effective Communications
- Project & Stakeholder Coordination
- Customer Engagement & Guest Experience
Languages
English
Full Professional
Mandarin
Native or Bilingual
Cantonese
Native or Bilingual
Japanese
Elementary
Timeline
Sales and Marketing Coordinator
MYER PTY LTD.
11.2023 - Current
International Marketing Coordinator
SHENZHEN COMEN MEDICAL INSTRUMENTS CO., LTD
03.2021 - 06.2023
Master of Commerce - Marketing
The University of Sydney
BACHELOR OF SOCIAL WORK -
University of New South Wales